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Write You - Making a Hit with Your Marketing Campaign
So many business consultants and unworthy chief business advisors often say; Do not worry about Incremental Changes. Instead they tell us to focus on; “Long Term Trends” and they believe this is the way to success.This is the stupidest thing I have ever heard. You see, I have no problem studying long-term trends, as I am a Futurist, but to dismiss incremental short-term gains in your business is friggin ridiculous.You must attack the market and never let of the gas, you must have incremental gains to get to and stay on the wave of the long-term trends. Every single stroke gets you up to speed to catch that ninth wave of the ninth set and he who rests on his laurels will either miss the wave or be unable to maintain the speed to ride it and be crushed into oblivion.You ask any surfer on the North Shore on the Big Island of Hawaii. That is the way it is in business too. I will hear none of this complete and utter hokum when it
Make an Impact
Your mail piece must stick out from all the rest. Yours will not be the only piece of direct mail that lands on your prospects' desks today. The more you can do to catch their attention, peak their curiosity, and urge them to open the packet, the better.
One particularly effective way of doing this is to make your packet lumpy. For example, you can include Post-it notes or candy (but never candy that could melt!). Make it even more appealing by relating your insert to your offer or your message. For example, insert a bite-sized Pay Day candy bar along with the message, "Every day's a Pay Day when you exhibit at the ABC Show!" Another idea is to affix
If you have experience in accounting or have worked as a bookkeeper before, bookkeeping can be a great way to work from home. Small businesses are continuously looking for ways to outsource some of their workload and most of them do not need a full-time in-house bookkeeper. You can approach several businesses in your area and offer to keep their books.Of course there are some tools you need. You should have some of the basic accounting software like quicken and quick books. If the company you work for uses a different piece of software, they may purchase a copy for you to use at home, or make one of their current licenses available to you. In the beginning I suggest you focus on companies that use software you are already familiar with since you will be working from home and don’t have the opportunity to ask a colleague across your desk for help.You will also need basic tools such as a 10 key calculator and some sort of spreadsheet
There are some key golden rules to making your direct mailings work effectively. That doesn't mean that you have to spend more money in order to succeed. Far from it. In fact, you could find yourself spending less -- or at least spending more strategically -- than you may be doing at present. Here's how:
Mail to Mr. Right
There's a simple but very clear distinction between junk mail and direct mail. Junk mail is mail that isn't wanted. Direct mail is something that goes to the right person and is wanted. One major key to the success of your direct mailing is to find the right people to mail to. If you are working on a follow-up show, then targeting the people who signed up last year would be a good place to start. If it's a new show or a new list, your first job is to start with a research phone call to find out who that right person is. Even if you're using last year's list, it is still worth a telephone call to check that your information is up to date. Don't ever rely on anyone passing your mailer on -- it just won't happen.
Boost Your Letter
Once you've found out who to send your letter to, your next step is to make sure that your letter works to its maximum effect. Write it as a one-on-one dialogue. Beware of using industry lingo that your prospect may not understand. Keep your paragraphs short and sweet -- no more than seven lines. Break up your letter into clearly defined subheads. And keep it to two pages in length.
Make All Your Copy Benefit-Oriented
List the benefits so they are easy to understand. And remember that a benefit is a lot different than a feature. Features do not have the clout that benefits do. For example, stating that "10,000 people attended our show last year" is merely a feature. Write it in the context of a benefit: "You can have the opportunity of making 10,000 qualified contacts in three days," and you'll start making the impact that you want.
Repeat your offer at least three times throughout your letter: in your headline, within the first two paragraphs, and again in your closing paragraph. You can also include it in a "p.s." Last, but not least, tell your prospects what the next step is and tell them to do it today. Also include details of where to go for more information. Your goal should be for the recipients to immediately respond to your letter in a positive way.
Make an Impact
Your mail piece must stick out from all the rest. Yours will not be the only piece of direct mail that lands on your prospects' desks today. The more you can do to catch their attention, peak their curiosity, and urge them to open the packet, the better.
One particularly effective way of doing this is to make your packet lumpy. For example, you can include Post-it notes or candy (but never candy that could melt!). Make it even more appealing by relating your insert to your offer or your message. For example, insert a bite-sized Pay Day candy bar along with the message, "Every day's a Pay Day when you exhibit at the ABC Show!" Another idea is to affix l
Before you make a life changing job decision such as throwing in your old job, and possibly relocating for hotel jobs, it is important that you know what the work entails, and what you can expect when applying for hotel jobs in the hospitality industry. There are many reasons why you may want to work in the hospitality industry in a hotel job.Hospitality is a global industry and there are millions of Hotels, bars, restaurants, resorts, cafes, cruise ships, pubs, fast food outlets and coffee shops making the hospitality industry one the biggest employers on the earth. By gaining hospitality experience you can work anywhere in the world and transfer your skills gained to any industry especially with a hotel job. There are millions of hospitality workers in the world, making it one of the biggest global employers. It has a reputation for low pay and long hours however there is a growing trend of companies becoming more flexible and offering h
Mail to Mr. Right
There's a simple but very clear distinction between junk mail and direct mail. Junk mail is mail that isn't wanted. Direct mail is something that goes to the right person and is wanted. One major key to the success of your direct mailing is to find the right people to mail to. If you are working on a follow-up show, then targeting the people who signed up last year would be a good place to start. If it's a new show or a new list, your first job is to start with a research phone call to find out who that right person is. Even if you're using last year's list, it is still worth a telephone call to check that your information is up to date. Don't ever rely on anyone passing your mailer on -- it just won't happen.
Boost Your Letter
Once you've found out who to send your letter to, your next step is to make sure that your letter works to its maximum effect. Write it as a one-on-one dialogue. Beware of using industry lingo that your prospect may not understand. Keep your paragraphs short and sweet -- no more than seven lines. Break up your letter into clearly defined subheads. And keep it to two pages in length.
Make All Your Copy Benefit-Oriented
List the benefits so they are easy to understand. And remember that a benefit is a lot different than a feature. Features do not have the clout that benefits do. For example, stating that "10,000 people attended our show last year" is merely a feature. Write it in the context of a benefit: "You can have the opportunity of making 10,000 qualified contacts in three days," and you'll start making the impact that you want.
Repeat your offer at least three times throughout your letter: in your headline, within the first two paragraphs, and again in your closing paragraph. You can also include it in a "p.s." Last, but not least, tell your prospects what the next step is and tell them to do it today. Also include details of where to go for more information. Your goal should be for the recipients to immediately respond to your letter in a positive way.
Make an Impact
Your mail piece must stick out from all the rest. Yours will not be the only piece of direct mail that lands on your prospects' desks today. The more you can do to catch their attention, peak their curiosity, and urge them to open the packet, the better.
One particularly effective way of doing this is to make your packet lumpy. For example, you can include Post-it notes or candy (but never candy that could melt!). Make it even more appealing by relating your insert to your offer or your message. For example, insert a bite-sized Pay Day candy bar along with the message, "Every day's a Pay Day when you exhibit at the ABC Show!" Another idea is to affix
What you really need to knowThe majority of people find interviews a daunting task. You really should not. The long and the short of it is that an interview board have asked you to come see them. Taken time out of their day because they believe from just your CV that you have something they need. They have a vacancy and it is within all companies’ priorities to get the best candidate. Whether the position is for waiting tables or as a CEO always remember that the interview board want you to be there and it is them that are lucky you are. Once you start believing that and knowing it is true,it will certainly ground you. That said it is okay to be nervous.The last thing you want to do is leave people thinking you are too “cocky” for the role The only thing worse is if your CV speaks volumes about you but your personality or confidence on the day doesn’t live up to what they were expecting. Here are some tips that should
Boost Your Letter
Once you've found out who to send your letter to, your next step is to make sure that your letter works to its maximum effect. Write it as a one-on-one dialogue. Beware of using industry lingo that your prospect may not understand. Keep your paragraphs short and sweet -- no more than seven lines. Break up your letter into clearly defined subheads. And keep it to two pages in length.
Make All Your Copy Benefit-Oriented
List the benefits so they are easy to understand. And remember that a benefit is a lot different than a feature. Features do not have the clout that benefits do. For example, stating that "10,000 people attended our show last year" is merely a feature. Write it in the context of a benefit: "You can have the opportunity of making 10,000 qualified contacts in three days," and you'll start making the impact that you want.
Repeat your offer at least three times throughout your letter: in your headline, within the first two paragraphs, and again in your closing paragraph. You can also include it in a "p.s." Last, but not least, tell your prospects what the next step is and tell them to do it today. Also include details of where to go for more information. Your goal should be for the recipients to immediately respond to your letter in a positive way.
Make an Impact
Your mail piece must stick out from all the rest. Yours will not be the only piece of direct mail that lands on your prospects' desks today. The more you can do to catch their attention, peak their curiosity, and urge them to open the packet, the better.
One particularly effective way of doing this is to make your packet lumpy. For example, you can include Post-it notes or candy (but never candy that could melt!). Make it even more appealing by relating your insert to your offer or your message. For example, insert a bite-sized Pay Day candy bar along with the message, "Every day's a Pay Day when you exhibit at the ABC Show!" Another idea is to affix
Every year, the government as well as private organizations come up with programs designed to help those who are unable to cope with the challenges of life alone.An example is some of the survivors of Hurricane, which happened one year ago and have not yet been able to recover from the natural disaster.If the individual feels sorry for the images seen on television, then perhaps it is time to do more than just have pity. The person with the help of some friends can organize a charity-raising event to be able to raise money for the victims.What does it take to have a charity fund raising event? First of all, the person has to think of a plan. What kind of activity will be done that will attract a lot of people? Who will help organize it and even where this will take place?It will take some time to figure out all the details but when this begins to take shape, then the individual is able to move another step forward turn
Repeat your offer at least three times throughout your letter: in your headline, within the first two paragraphs, and again in your closing paragraph. You can also include it in a "p.s." Last, but not least, tell your prospects what the next step is and tell them to do it today. Also include details of where to go for more information. Your goal should be for the recipients to immediately respond to your letter in a positive way.
Make an Impact
Your mail piece must stick out from all the rest. Yours will not be the only piece of direct mail that lands on your prospects' desks today. The more you can do to catch their attention, peak their curiosity, and urge them to open the packet, the better.
One particularly effective way of doing this is to make your packet lumpy. For example, you can include Post-it notes or candy (but never candy that could melt!). Make it even more appealing by relating your insert to your offer or your message. For example, insert a bite-sized Pay Day candy bar along with the message, "Every day's a Pay Day when you exhibit at the ABC Show!" Another idea is to affix
One of the biggest business myths is that business ethics is an oxymoron. There are some that would say that business is a big competition, a competition where business people are competing for a limited prize – success, money, power – and thrive achieve it by any means possible, including advancing your own personal interest at the expense of others.Do you agree? Is there no room for etiquette in business? Is corporate social responsibility an oxymoron?Take the following two anecdotal examples: Kenneth Lay’s and Jeffrey Skilling’s personal greed brought an end to Enron and killed thousands of jobs. The Bill and Melinda Gates Foundation is endowed with over $29 million, mainly consisting of Gates’ own money. The richest man in the world, Bill Gates, has a social conscience. Do you think he made it to where he is by conniving and cheating people. I think not. Do you still think business ethics is an
Make an Impact
Your mail piece must stick out from all the rest. Yours will not be the only piece of direct mail that lands on your prospects' desks today. The more you can do to catch their attention, peak their curiosity, and urge them to open the packet, the better.
One particularly effective way of doing this is to make your packet lumpy. For example, you can include Post-it notes or candy (but never candy that could melt!). Make it even more appealing by relating your insert to your offer or your message. For example, insert a bite-sized Pay Day candy bar along with the message, "Every day's a Pay Day when you exhibit at the ABC Show!" Another idea is to affix large plastic aspirin capsules to your mailer with the message "Don't let this be another headache for you!" Or include a card with a telephone ringing along with the note "Give us a call today!"
Whatever your insert, make your message clear, make it novel, make it fun, make it useful, and make it one that leaves a warm fuzzy feeling -- not confetti. All that does is leave a mess!
Too Good to Miss
Create an offer that can't be refused. This may be a limited time offer (the expiration should never be longer than 60 days), or an offer that sets you apart from your competition, such as a better location or a bigger booth size with early sign up. Whatever the offer, the incentive has to be sufficiently appealing to inspire immediate action.
Remember that there's no point in offering an outstanding incentive if no one knows about it. So in your direct mail piece, make this offer clear, easy to understand, easy to respond to, and relevant for your audience.
Easy Does It
Make it as simple as possible for your prospect to respond to you. The most effective option is a fax-back form with quick and easy response sections. Other possibilities are a toll-free telephone number, a postage-paid reply card, or a Web site. The Web site might not necessarily be your direct response tool, but it is certainly very effective as an additional interactive vehicle for obtaining more information about the show.
Follow up by Phone
Whatever you send out, make sure you follow it up with a telephone call to close the sale. You'll see single digit response rates quickly turn into double digits as a result. Whoever makes those phone calls must be professional, courteous, and well-informed of the details of the show and the benefits of exhibiting.
Printing Essentials
There are plenty of ways to save money, time, and mistakes when it comes to your direct mail bottom line -- and all without compromising quality or quantity. Here are a few ideas to consider:
- Save money with a printer. Pick a printer that will work with you -- not necessarily the one that offers the lowest bid. If you don't, you could end up sacrificing both quality and money.
- Get at least three estimates from three different reputable printers.
- Ask to see samples of their printing quality.
- Remember that you can always negotiate a price (typically between 10 percent and 20 percent off of the price they first quote you).
- For small print jobs buy your paper at a discount paper warehouse and avoid the printer's markup.
- Always supply a very detailed purchase order that includes all the details that could be problems: price quoted, ink colors, paper specs, space requirements, quanti
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