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Write You - Marketing Got You Stumped?
What You Have Been Dying To Know About Fraud
Since the inception of the information technology and the technological advancement of the marketing industry, many people are engaging into fraudulent activities. This is because they are able to gain financial gains and advantages to people through easier and faster means.For this reason, authorities had been trying to suppress the growing trend of various frauds that are currently affecting thousands, if not millions of people.Basically, fraud is a kind of trickery that is used for the individual’s benefits, mostly on the financial aspect. These kinds of frauds are absolutely punishable by law, though, its implementation and intensity may vary from one place to another.In Criminal LawIn the context of criminal law, a fraud is absolutely punishable under certain circumstances that will constitute the deception of a certain individual from which personal gain of the fraudulent person is achieved.Some of the common frauds that are abhorred by the law are:1. False advertisingT
ur plan and make it
work. That’s the basis of marketing. Pretty simple once you break it
Since the inception of the information technology and the technological advancement of the marketing industry, many people are engaging into fraudulent activities. This is because they are able to gain financial gains and advantages to people through easier and faster means.For this reason, authorities had been trying to suppress the growing trend of various frauds that are currently affecting thousands, if not millions of people.Basically, fraud is a kind of trickery that is used for the individual’s benefits, mostly on the financial aspect. These kinds of frauds are absolutely punishable by law, though, its implementation and intensity may vary from one place to another.In Criminal LawIn the context of criminal law, a fraud is absolutely punishable under certain circumstances that will constitute the deception of a certain individual from which personal gain of the fraudulent person is achieved.Some of the common frauds that are abhorred by the law are:1. False advertisingT
Your Career is Your Business
For professionals today, long gone are the days of gold watches and lifetime employment. The employment market will remain highly competitive and professionals will migrate between businesses at regular intervals. In such an environment, professionals have to be equipped to advance their broad personal goals by being proactive, adaptive and agile in their career management. They have to be equipped with career strategies that they can execute for success.Today’s professional is in the “services” business – providing services to many businesses over their career lifetime. Every successful business needs a business plan and an executable strategy.Your Career is Your Own Personal BusinessAs baby boomers retire, clearly we have leaders leaving traditional leadership roles. Now that we are living longer, many of these executives are wondering what they are going to do…they still have something to give. This group is going to introduce options of hiring proven talent for less money and time without havi
It’s not unusual for entrepreneurs to find the whole idea of marketing
intimidating. Even seasoned business owners often feel their marketing
efforts aren’t working.For professionals today, long gone are the days of gold watches and lifetime employment. The employment market will remain highly competitive and professionals will migrate between businesses at regular intervals. In such an environment, professionals have to be equipped to advance their broad personal goals by being proactive, adaptive and agile in their career management. They have to be equipped with career strategies that they can execute for success.Today’s professional is in the “services” business – providing services to many businesses over their career lifetime. Every successful business needs a business plan and an executable strategy.Your Career is Your Own Personal BusinessAs baby boomers retire, clearly we have leaders leaving traditional leadership roles. Now that we are living longer, many of these executives are wondering what they are going to do…they still have something to give. This group is going to introduce options of hiring proven talent for less money and time without havi
Don’t let marketing intimidate you. At its core, it’s really not much more than common sense – the key elements that form your plan. Add some creativity. This is what you’ll use to implement your plan and make it work. That’s the basis of marketing. Pretty simple once you break it
A Monster Of A Leadership Challenge: The Creature That Ate Your Career
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to publish is appreciated but not required: mail to: brent@actionleadership.comWord count: 815A Monster Of A Leadership Challenge: The Creature That Ate Your Career by Brent FilsonIn the 1964 movie, "Ghidorah, the Three-Headed Monster", King Ghidorah was a gigantic, dragon-like creature that came from outer space. It had three heads on long necks, bat-like wings, no arms, and twin tails. It terrorized Tokyo until Godzilla, in a role reversal as protector rather than destroyer, defeated it in a terrible battle and chased it back into outer space.As a leader, you don't have to go to the movies to face Ghidorah. You do it every day. Ghidorah is the three-headed monster of fear, failure, and self-doubt. How you deal with the triple threat will determine to
easoned business owners often feel their marketing
efforts aren’t working.PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to publish is appreciated but not required: mail to: brent@actionleadership.comWord count: 815A Monster Of A Leadership Challenge: The Creature That Ate Your Career by Brent FilsonIn the 1964 movie, "Ghidorah, the Three-Headed Monster", King Ghidorah was a gigantic, dragon-like creature that came from outer space. It had three heads on long necks, bat-like wings, no arms, and twin tails. It terrorized Tokyo until Godzilla, in a role reversal as protector rather than destroyer, defeated it in a terrible battle and chased it back into outer space.As a leader, you don't have to go to the movies to face Ghidorah. You do it every day. Ghidorah is the three-headed monster of fear, failure, and self-doubt. How you deal with the triple threat will determine to
Don’t let marketing intimidate you. At its core, it’s really not much more than common sense – the key elements that form your plan. Add some creativity. This is what you’ll use to implement your plan and make it work. That’s the basis of marketing. Pretty simple once you break it
Irresistible Event Registrations: How to Overcome Objections About Credibility
The Power of Credibility When your event is either completely new to the market or you are trying to reach out to a new audience, establishing up front credibility with your audience is important. Even if your event is well-established, re-enforcement of its credibility will help boost your attendance.Establish Who You Are Create credibility by establishing a unique identity such as an "Institute" or "Center" along with a description of your mission. For example, the "Center for Personal Finance" or "The National Institute of (fill in the blank)."Use any industry or high-profile connections to establish and promote an advisory board. Use "big name" speakers or co-chairs along with their photos on all of your promotional materials. Your prospects will feel safer registering when they see familiar or official-sounding entities.You’re in Good Company Find yourself a reputable sponsor or co-sponsor and then shamelessly promote your partnership. If you have not yet establi
rketing intimidate you. At its core, it’s really not much more
than common sense – the key elements that form your plan. Add some
creativity. This is what you’ll use to implement your plan and make it
work. That’s the basis of marketing. Pretty simple once you break it
The Power of Credibility When your event is either completely new to the market or you are trying to reach out to a new audience, establishing up front credibility with your audience is important. Even if your event is well-established, re-enforcement of its credibility will help boost your attendance.Establish Who You Are Create credibility by establishing a unique identity such as an "Institute" or "Center" along with a description of your mission. For example, the "Center for Personal Finance" or "The National Institute of (fill in the blank)."Use any industry or high-profile connections to establish and promote an advisory board. Use "big name" speakers or co-chairs along with their photos on all of your promotional materials. Your prospects will feel safer registering when they see familiar or official-sounding entities.You’re in Good Company Find yourself a reputable sponsor or co-sponsor and then shamelessly promote your partnership. If you have not yet establi
Branding and Distinctiveness: Are You Telling Me It's Okay to Ignore You?
Let's be honest. Are you (and your business) forgettable?"You know what I like about you? You don't care what anyone thinks!"That...compliment...came from my mother-in-law when she first saw the eggplant painted walls in my living room. It's true, we are not living our lives ready for resale here. My husband and I won't play it safe and squelch our creativity within our own home. Our lives are not neutral statements.Why tell you this? Frankly, I see crushing levels of mediocrity out here in suburbia and when I get out and surf the web to check out some of your businesses, things don't look much better. So much creative inhibition in the lives and businesses of otherwise fine people! Just makes me want to scream:For the love of God, People, Please Come Alive! You are boring me to tears! I'm serious! I work with people every day who are brave enough to take on the challenge of finding their unique voices in the world and I see a whole lot more who would do well to follow suit.
elements that form your plan. Add some
creativity. This is what you’ll use to implement your plan and make it
work. That’s the basis of marketing. Pretty simple once you break it
Let's be honest. Are you (and your business) forgettable?"You know what I like about you? You don't care what anyone thinks!"That...compliment...came from my mother-in-law when she first saw the eggplant painted walls in my living room. It's true, we are not living our lives ready for resale here. My husband and I won't play it safe and squelch our creativity within our own home. Our lives are not neutral statements.Why tell you this? Frankly, I see crushing levels of mediocrity out here in suburbia and when I get out and surf the web to check out some of your businesses, things don't look much better. So much creative inhibition in the lives and businesses of otherwise fine people! Just makes me want to scream:For the love of God, People, Please Come Alive! You are boring me to tears! I'm serious! I work with people every day who are brave enough to take on the challenge of finding their unique voices in the world and I see a whole lot more who would do well to follow suit.
Open Event Registration On Time
When you're planning an event, timing is of essence and one deadline after another makes its mark on the calendar. Getting registration started is an early priority as people may lose interest if they can't register when they want to or they may have made other commitments by the time registration begins.If you're using online registration, a simple online form can take as little as a day to set up, but numerous factors can extend that timeline.Recently, a client presented us with a simple online form which she wanted live by the end of the week. We started the setup with some preliminary details but when the deadline came and went and we still didn't have the final details, we discovered that the event planner was having a hard time nailing down her hard to reach client. Another client set up a merchant account during the summer when work is often interrupted by vacations. As a result of these interruptions, registration was at a standstill until signatures were obtained and the merchant account was set up.ur plan and make it work. That’s the basis of marketing. Pretty simple once you break it down.
When you're planning an event, timing is of essence and one deadline after another makes its mark on the calendar. Getting registration started is an early priority as people may lose interest if they can't register when they want to or they may have made other commitments by the time registration begins.If you're using online registration, a simple online form can take as little as a day to set up, but numerous factors can extend that timeline.Recently, a client presented us with a simple online form which she wanted live by the end of the week. We started the setup with some preliminary details but when the deadline came and went and we still didn't have the final details, we discovered that the event planner was having a hard time nailing down her hard to reach client. Another client set up a merchant account during the summer when work is often interrupted by vacations. As a result of these interruptions, registration was at a standstill until signatures were obtained and the merchant account was set up.ur plan and make it work. That’s the basis of marketing. Pretty simple once you break it down.
Let’s do a quick overview. There are a few key questions you need to answer upfront.
1. Is there a market for your product/service?
If the answer is no, go back to the drawing board. Start over. Because no matter how great you think your product is, if no one needs it/wants it/buys it, you don’t have a business.
2. Can you make a profit?
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