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  • Write You - Postcard Marketing Done Right

    Exploding Your Ads With Classified Advertising
    Classified advertising is a form of advertising that many new business owners overlook. With today's shift in advertising from off-line and online there's never been a better time to use his valuable marketing tool.Correctly applied classified ads can yield the most
    say:

    “The immediate result was many times more than we had expected and we even had to reduce the number of postcards going out each week because we had more calls than we could handle. We've always heard that a 1-2% r

    Niche Marketing : A Mini Tutorial on Starting a Business
    The role of marketing in business may surprise you. Many books and seminars on marketing begin on how to develop the Marketing Plan. I believe this to be a mistake.You shouldn't begin thinking how you are going to market something until you first determine if you ha
    Say it with a post card. A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer. For your existing customer, a marketing campaign which includes frequent post cards is the perfect start to new sales - this is one of the key small business marketing strategies.

    For the recipient:

    • You don't have to open a post card!

    • You see it right away, the bright picture is not hidden from view by an envelope.

    • The message leaps right out and you can't ignore it or throw it in the trash unopened (the fate of many bulk mail pieces).

    For the marketer:

    • Save money. You can mail a post card 1st class for less than the cheapest letter rate.

    • No stuffing required.

    Postcards win out on all counts.

    Check out the following case study.

    Here is what one successful postcard marketer had to say:

    “The immediate result was many times more than we had expected and we even had to reduce the number of postcards going out each week because we had more calls than we could handle. We've always heard that a 1-2% re

    The Importance of Project Closeout and Review in Project Management.
    DescriptionThe well known English phrase “last but not least” could not better describe how important the project closeout phase is. Being the very last part of the project life-cycle it is often ignored even by large organizations, especially when they opera
    rds is the perfect start to new sales - this is one of the key small business marketing strategies.

    For the recipient:

    • You don't have to open a post card!

    • You see it right away, the bright picture is not hidden from view by an envelope.

    • The message leaps right out and you can't ignore it or throw it in the trash unopened (the fate of many bulk mail pieces).

    For the marketer:

    • Save money. You can mail a post card 1st class for less than the cheapest letter rate.

    • No stuffing required.

    Postcards win out on all counts.

    Check out the following case study.

    Here is what one successful postcard marketer had to say:

    “The immediate result was many times more than we had expected and we even had to reduce the number of postcards going out each week because we had more calls than we could handle. We've always heard that a 1-2% r

    Critical Positioning Secret - Congruency
    Would you pay a Hugo Boss suit’s price to get a G2000 suit…?I think it is a pretty common sense answer. Unfortunately, nowadays common sense is pretty uncommon; especially in business. In their bid to frantically create a meaningful difference for their businesses
    hidden from view by an envelope.

    • The message leaps right out and you can't ignore it or throw it in the trash unopened (the fate of many bulk mail pieces).

    For the marketer:

    • Save money. You can mail a post card 1st class for less than the cheapest letter rate.

    • No stuffing required.

    Postcards win out on all counts.

    Check out the following case study.

    Here is what one successful postcard marketer had to say:

    “The immediate result was many times more than we had expected and we even had to reduce the number of postcards going out each week because we had more calls than we could handle. We've always heard that a 1-2% r

    Top 7 Youth Fundraising ideas
    The most important rule in planning a youth fundraiser is to make sure that everybody has fun!These ideas will work well for a youth group, a church young people’s group or a youth sports (e.g. football, baseball) group.Here are seven ideas to get your
    t card 1st class for less than the cheapest letter rate.

    • No stuffing required.

    Postcards win out on all counts.

    Check out the following case study.

    Here is what one successful postcard marketer had to say:

    “The immediate result was many times more than we had expected and we even had to reduce the number of postcards going out each week because we had more calls than we could handle. We've always heard that a 1-2% r

    Assumptions and Management
    There's been so many times when we've gotten ourselves in trouble, when we've lost lives, money and time, over the assumptions that we've made. It has come to a point when we'd say that "assume" is "ass-u-me". It makes an ass out of you and me.Assumptions are derive
    say:

    “The immediate result was many times more than we had expected and we even had to reduce the number of postcards going out each week because we had more calls than we could handle. We've always heard that a 1-2% response is considered very good for a mailing but we are getting at least triple that amount!

    To give you some idea, the first week's mailing went out to our oldest customer account, most of whom hadn't done business with us for over a year. The first week after the post cards went out we got a 3% response on those accounts. And 6 weeks later we are still getting calls from those accounts.

    I also know that it takes time for the response to build and just this past week, the 6th or 7th week since we started mailing the post cards, we increased from the 23 calls in per hour average we saw at the beginning of this month to 45 calls per hour in at the end of the month.

    That's almost 900 calls in per week more than just 4 weeks ago.

    We're already planning our next post card mailing and are quite certain that this was one of the best investments in promotion to our existing

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