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Write You - Marketing Smarter To Earn More
I've met and worked with many people in all sectors of the business world and found that the majority of managers and team leaders are spending too much of their time on basic administrative tasks. Tasks for which they have had no training in. In many instances people are stressed out with too many responsibilities due to ongoing restructuring and downsizing in their organisation.Get RealWhen you have people with the knowledge and expertise to handle specific roles and they spend their precious time on basic administration, organisations are wasting huge amounts of money paying people to do tasks which
When prospects show concern about your pricing, it's a good sign. It indicates their int
Have you ever considered that so many of the greatest or longest lasting organizations resemble a franchise system? It is true and as I have been studying this for some 30 years. Consider some of the organizations that are successful these days. We have the Catholic Church one of the longest running religions of mankind and it is a franchise system, just study its structure some time and you will agree.The United States is also a franchise. Consider that the Federal Government is the Franchisor and the State Government are Master Franchises and the Counties are regional developers with the cities being the fr
If you sell services, your primary limitations on earnings are your costs and the number of hours in a week. Most independent professionals are already working well over 40 hours a week and can't work longer hours to increase earnings. Your goal should be to find ways to work less and increase your earnings. How can you market smarter and make more money?
DON'T DISCOUNT YOUR SERVICES
Have you ever heard of a lawyer or carpenter offering a 20% discount on their hourly or daily rate? Every time you offer a discount or reduce your regular rates, you are sending a message to prospects that your services really aren't worth what you're asking.
Once your clients know that your prices are discounted or negotiable, you will always be fighting a battle to be the paid full price for your work. Never offer discounts; your clients will assume that they are expected to pay the asking price for your services.
OVERCOME OBJECTIONS TO PRICE
Prospects invariably want to know your pricing before they understand the benefits your products and services provide. Quoting prices is meaningless until prospects can put the cost into the context of the results they can expect.
When prospects show concern about your pricing, it's a good sign. It indicates their inte
"In a time of drastic change it is the learners who inherit the future. The learned usually find themselves equipped to live in a world that no longer exists." — Eric Hoffer, American philosopher, Reflections on the Human ConditionHank had all the answers. He was a legend in his own mind. A very experienced and knowledgeable senior technician, people were constantly drawing on his analytical abilities. There didn't seem to be a technical or system problem he couldn't solve. Although you often got more "war stories" and background than you wanted, Hank could connect many current problems to similar ones that w
DON'T DISCOUNT YOUR SERVICES
Have you ever heard of a lawyer or carpenter offering a 20% discount on their hourly or daily rate? Every time you offer a discount or reduce your regular rates, you are sending a message to prospects that your services really aren't worth what you're asking.
Once your clients know that your prices are discounted or negotiable, you will always be fighting a battle to be the paid full price for your work. Never offer discounts; your clients will assume that they are expected to pay the asking price for your services.
OVERCOME OBJECTIONS TO PRICE
Prospects invariably want to know your pricing before they understand the benefits your products and services provide. Quoting prices is meaningless until prospects can put the cost into the context of the results they can expect.
When prospects show concern about your pricing, it's a good sign. It indicates their int
There are a number of basic marketing fundamentals that everyone needs to know in order to generate attention, interest, desire and action among prospects. But to be successful in today’s competitive environment, you need more than a basic understanding of a traditional AIDA model and the 4 P’s (product, place, price, promotion).A number of years ago, I discovered a marketing methodology made popular by Michael Gerber. For those of you who have never heard of him, you can still find his books on Amazon or your local bookstore. Mr. Gerber referred to this marketing methodology as the E-myth which was comprised
DON'T DISCOUNT YOUR SERVICES
Have you ever heard of a lawyer or carpenter offering a 20% discount on their hourly or daily rate? Every time you offer a discount or reduce your regular rates, you are sending a message to prospects that your services really aren't worth what you're asking.
Once your clients know that your prices are discounted or negotiable, you will always be fighting a battle to be the paid full price for your work. Never offer discounts; your clients will assume that they are expected to pay the asking price for your services.
OVERCOME OBJECTIONS TO PRICE
Prospects invariably want to know your pricing before they understand the benefits your products and services provide. Quoting prices is meaningless until prospects can put the cost into the context of the results they can expect.
When prospects show concern about your pricing, it's a good sign. It indicates their int
I recently had an employer advertise her job in my newsletter and it got me wondering what employers are thinking when the applicants start flooding in. After speaking with her I was able to get some really valuable feedback and I wanted to share that with you.“Avoid using abbreviations and acronyms in your cover letter and resume. Or at least spell it out in the first instance and give the abbreviation in parenthesis. For example, Medical Transcription (MT)” Linda S.This is a great tip. I think many of us do abbreviate and we might not always remember to spell everything out in our cover letters and r
Once your clients know that your prices are discounted or negotiable, you will always be fighting a battle to be the paid full price for your work. Never offer discounts; your clients will assume that they are expected to pay the asking price for your services.
OVERCOME OBJECTIONS TO PRICE
Prospects invariably want to know your pricing before they understand the benefits your products and services provide. Quoting prices is meaningless until prospects can put the cost into the context of the results they can expect.
When prospects show concern about your pricing, it's a good sign. It indicates their int
Parents are always looking for free and easy ways to improve their child's education. School funding plays a big part in the education that your child receives, especially if you are in a smaller school such as a church school or private, independently owned school. There are several school fundraising and fund raiser programs that a parent can participate in that will help with the goal of raising funding for their school. The following paragraphs describe some of the most easy, effortless and popular school fundraising ideas in which parents can participate: 1. Campbell's Labels for Education -- T
When prospects show concern about your pricing, it's a good sign. It indicates their interest in buying your services and a need to understand the value you provide. You could list all the benefits of your services but if you really want to make the sale, it's far more effective to let prospects sell themselves.
A client's perception of value isn't based on how much they pay, but on whether their expectations will be met and the benefit they will receive. Don't get stuck on the dollars you charge per hour. Instead help prospects define the dollar benefit of your services.
When prospects query you on price, respond by asking questions to help them identify for themselves the problem they want solved, the cost of the problem, the solution they need, and how you can help them. Prospects buy when they think their expectations will be met. Let them define their expectations and they'll be far more likely to sell themselves when you finally explain your pricing at the end of the conversation.
POSITION YOURSELF AS AN EXPERT
Differentiate yourself from your competition by using your articles to regularly provide insight and ideas to your prospects and clients so they come to view you as an expert in your field. Use expert positioning and consider raising your prices.
When Arnold Schwarzenegger first arrived in the U.S. he had
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