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    Brand Management: Customer vs. Employee
    When it’s all said and done, all you’re truly left with at the end of the day is your company’s brand and what your brand stands for in the minds of both your customers and employees. But do you manage your company brand for the benefit of both constituencies: customers and employees?Most companies that I consult with focus their brand management efforts solely on the customer. But if you’re really serious about differentiating your brand from your competitors, then I suggest that you begin to manage and think about your brand from a dual, yet fully aligned point of view: c
    oo many times, the "marketing gurus" will promote a type of market
    Indecent Proposal in the Workplace - An Overview of Workplace Harassment & Employer Liability
    An allegation of harassment in the workplace is a growing phenomenon facing companies across the U.S. The following is an article derived from a 2003 seminar I attended at the National Business Aviation Association {NBAA} Convention in Orlando, FL. The full name of the seminar was – Indecent Proposal in the Workplace – An Overview of Workplace Harassment & Employer Liability. The seminar was presented by Patricia Griffith and Ellen Ham of the Law Firm of Ford and Harrison in Atlanta.True to its billing, attorneys Griffith and Ham gave real life examples of harassment issues
    Marketing successfully requires not only insight into how a product or service can be successfully marketed but also flexibility into the marketing of a product or service.

    This is one of the marketing principles that doesn't seem to be taught successfully. Too many times, the "marketing gurus" will promote a type of marketi

    7 Deadly Cover Writing Sins
    Don't start off your job search with one (or more) strikes against you by committing any of these common cover letter blunders. Each is easy to avoid, but they can sink your chances of an interview if you include them in your letter.1. Sending your letter to the wrong person, location, or department.Do you really want your letter to land you a job at the company you're sending it to? Then take the time to verify that you have the proper name, title and address for the hiring manager or other decision maker who should receive it.Unless you're absolutely
    t or service can be successfully marketed but also flexibility into the marketing of a product or service.

    This is one of the marketing principles that doesn't seem to be taught successfully. Too many times, the "marketing gurus" will promote a type of market

    Auto Selling as a Career
    One of my previous careers was selling cars. I have had about 15 jobs in my lifetime and that was one of the hardest in many ways. Prior to selling cars I was in restaurant management so it was a completely new experience. One plus factor to a car sales career is that it is easy to get that kind of job. My local paper had dealer help wanted ad’s suggesting huge pay with no experience required. The first place I applied to offered me a job after a five minute interview. I went downtown for a license and started the next day. Auto dealers usually pay straight commission so they don’t
    o the marketing of a product or service.

    This is one of the marketing principles that doesn't seem to be taught successfully. Too many times, the "marketing gurus" will promote a type of market

    Seven Reasons To Consider Working At A Small CPA Firm
    Let me start by admitting that if you’re an accountant in training, you should definitely consider working for a large firm. Two or three (or more) years working for a large international or national firm give your resume an extra burnish. You will probably receive a higher salary and more training. Plus, your stint at a large firm can be another personal pedigree—equivalent to a degree from a well-known top-tier university.In spite of the big advantages that the big firms offer, however, let me suggest that you should also consider working at a small local firm. And I count
    arketing principles that doesn't seem to be taught successfully. Too many times, the "marketing gurus" will promote a type of market
    Job Interview Mistakes To Avoid
    By avoiding these 8 simple mistakes, you can improve your chances of having a successful interview and landing the job of your dreams.1. DON'T SHOW UP LATE. There is no easier way to lose points with a prospective employer than to show up late. First impressions do last. And unfortunately, showing up late screams things like “I am unreliable” or “your time is not important to me”. Is this what you want a prospective employer to think before you even have a chance to utter a word? Make it a point to try to be early to every interview. That way, bad weather,
    oo many times, the "marketing gurus" will promote a type of marketing that has worked for them to the exclusion of all other types of marketing.

    Now the type of marketing they promote may very well have worked well for them, but it is folly to believe that one marketing method and one marketing method only will work for ever

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