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The Reward That Can't Be Bought
The Reward That Can’t Be Bought, Costs Nothing.There seems to be an assumption that employees don’t want to do a good job and that it is the function of HR to police the rules that have been put in place to force them to do a good job.In truth most employees do want to do a good job.When people don't do a good job it is normally because they are being denied the support, the materials or the feedback that they need.When we stop telling people what to do and start to use the tools they need to become powerful their performance becomes exceptional.The tools are Support, Encouragement, and Respect.Using these tools will change the way that employees feel about what they do and when they start to feel good, when they start to be able to feel pride in what they do, then their performance becomes exceptional.The HR function is in exactly the right place to change the way that employees feel about what they do by changing the way that they behave towards the staff, by involving them, by providing the tools that they need to be

g spa music and a fountain, and enjoy an herbal neck wrap. The caring touch is reinforced with an album bursting with patient letters, baby announcements, wedding photos, and thank you cards. A photo album of before and after shots demonstrates credibility in yet another way.

Smart Promotion:

3 Easy Steps Towards Success In Your Shaklee Business
Have you decided to venture into the Shaklee Business Opportunity?Great! You’ve made a excellent decision because you are on your way to partnering with an established and impressive company. The opportunities can be immeasurable, but you can’t get very far on just opportunities, you have to take the initiative to achieve financial freedom by outlining a plan for yourself.Now you may ask, how am I going to find customers without being that pesky door-to-door salesman? How am I supposed to generate leads for my very own Shaklee business opportunity? How do I train my distributors so that I can achieve that six-figure income?Questions like these are going to help you get started off on the right foot. Here are some tips to help you out:Your First Step to Success: Find a team that fits you and has been previously established.The first key to success in any business is to partner with a team of people who are already accomplishing the kind of results you desire. Through this team, you can learn how they’ve built their business. How do th

I love my dentist! When is the last time you could say that about yours?

True, dentists do tend to get a bad rap (remember Steve Martin's sadistic character in the movie, Little Shop of Horrors?). But even real-life visits to the dentist aren't high on the list of relaxing things to do.

So what does my dentist have to do with marketing? Everything. And the reasons why my dentist has more private pay clients than they can handle and is a referral-receiving machine, are marketing lessons we can all take to the bank.

This is not so much about how to market a dental practice, as it is an illustration of how smart marketing strategy can permeate every aspect of a busy professional service firm.

During my last appointment, Dr. Penski and I talked about her practice and approach to marketing. Here's what I learned:

Clear Positioning:

Fresh out of Georgetown University's Dental School, she couldn't get funding for her vision of a practice that would cater to women. In her words, "Anger was a great motivator," so she set out to fulfill her dream by catering to private-pay professional women and moms, two very influential forces when it comes to how families spend their dental dollars.

From the start, she and her business partner knew they would best serve this niche by offering "dentistry with a caring touch." This vision permeates everything, setting a baseline for how they package and promote their services, their approach to sales, the care they provide, and day-to-day performance for the entire staff.

Thoughtful Packaging:

Dr. Penski explained how they created their practice "identity" on a dime. Over dinner with spouses, the couples discussed how to "package" the new practice including uniforms, office decor, business stationary, and welcome brochure. A husband suggested they use the symbol of a fern, since it was "old, natural, and graceful -- just like they were!" The silhouette of a fern, plucked from Dr. Penski's garden and created on her copy machine, shows up everywhere.

Nature is also the theme in the waiting room where you can relax browsing nature art books, listen to soothing spa music and a fountain, and enjoy an herbal neck wrap. The caring touch is reinforced with an album bursting with patient letters, baby announcements, wedding photos, and thank you cards. A photo album of before and after shots demonstrates credibility in yet another way.

Smart Promotion:

Document Scanning Services
Document scanning is an essential process especially for organizations and companies managing a large amount of information. Document management can be a very laborious and time consuming especially if the bulk of the information is still in the form of paper documents. For organizations and companies requiring large scale document conversion, document scanning can be a big problem unless an effective and efficient document scanning solution is in place.Companies and organizations with years of information still stored in the form of paper documents can update their fling system through document scanning. Through document scanning, these valuable information resources will be made more accessible. Fortunately, there is a wide variety of document scanning services that are offered by business solutions providers.Document scanning services are available from document management solutions providers. They provide a complete and comprehensive document imaging and scanning service to meet your business’ requirements. Document scanning services providers usuall

is not so much about how to market a dental practice, as it is an illustration of how smart marketing strategy can permeate every aspect of a busy professional service firm.

During my last appointment, Dr. Penski and I talked about her practice and approach to marketing. Here's what I learned:

Clear Positioning:

Thoughtful Packaging:

Smart Promotion:

Research Department Tips
The SearchLogix Group’s Research Department utilizes job boards. Job boards, such as Monster, can be very useful. The “perfect” candidate is never found on a job board; however, we almost always find someone who could potentially “lead” us to a candidate who might be. The SearchLogix Group uses job boards as another tool for building relationships to connect to new people.Our Internet Research Team spends hours digging through thousands of candidates who have chosen to post their resumes on job boards. Here are a few things our team looks for initially before a call is placed to qualify candidates found on a job board:o Date resume posted or updatedo Spelling errorso Qualificationso Dates, salary information, relocation, commute distanceIt is important for candidates who want to be found to stay in control of their resume while it’s on the internet. It is also important that they take it off if they are no longer open to new opportunities.Candidates should be honest when speaking with recruiters. Let them know upf

by catering to private-pay professional women and moms, two very influential forces when it comes to how families spend their dental dollars.

Thoughtful Packaging:

Smart Promotion:

Job Searching During the Holidays?
A common misperception on the part of job seekers is that the holidays are a poor time for job hunting prospects. As a professional recruiter, here are three reasons why the holiday period is in fact an excellent time to seek a new opportunity:1. New budgets generally call for hiring additional resources. The budgeting process for the coming year generally takes place the final quarter of the year. With new business strategies mapped out, senior management aggressively begin to look for prime talent. This is an excellent chance for candidates to passively market themselves through networked contacts or recruiters. Make yourself available for coffee, lunch or an after hours meeting to discuss possible opportunities and sell yourself to prospective employers.2. Holiday parties present exceptional networking opportunities. Traditionally, we are taught not to mix business with pleasure. But, in today’s competitive employment market, we counsel candidates to do just the opposite. Holiday office parties are an excellent chance to network with other internal de

ed their practice "identity" on a dime. Over dinner with spouses, the couples discussed how to "package" the new practice including uniforms, office decor, business stationary, and welcome brochure. A husband suggested they use the symbol of a fern, since it was "old, natural, and graceful -- just like they were!" The silhouette of a fern, plucked from Dr. Penski's garden and created on her copy machine, shows up everywhere.

Smart Promotion:

6 Steps to BIG Success
Success in today’s business world is predicated less on the systems within an organization and more on the people in the organization dedicated to making it happen. Once upon a time, not so long ago, organizations could carry the middling performer as long as the superstars were performing at high levels. With downsizing and globalization, every person must carry his weight and deliver consistently and with BIG success. For some employees, the talent is there and they can simply dig in a bit and reach that level. For others not so fortunate to possess that level of skill, they need to retool and take six important steps to becoming more competitive and responsible for delivering success.Step 1: Know when to start and when to quit.AOL is still trying to sell dial-up Internet services, which is like Ford attempting to convince the today’s drivers they want a Model T. AOL services no longer fit the needs of customers, and they are losing customers by the millions. The worst part is they are now getting a reputation for not letting customers terminate servic

Smart Promotion:

I found Dr. Penski on the Washingtonian Magazine list of top dentists. A smart place to appear, if you're catering to professional women in DC. I immediately knew something was different when the receptionist told me that my first appointment would be for the doctor to get to know me first, as well as assess my dental needs.

The day after I made my first appointment, I received a "Welcome to our Practice" package, that included a simple but sincere welcome brochure, medical and insurance forms to complete before my appointment, a health assessment that also asked me, "If there was one thing you could change about your smile, what would it be?" and clear payment policy.

All of these things served to set a standard, manage my expectations, welcome me, and connect with me before my appointment. It was also a smart way to start up-selling me even before my first visit.

Sophisticated Persuasion:

The practice takes a phased approach to bringing a new patient on board. This is also a sophisticated way to build trust and encourage further use of their services. The first appointment was all about assessment and relationship-building. In addition to the most thorough, tooth-by-tooth assessment and set of x-rays I've ever experienced, Dr. Penski took her time getting to know me as a person, about my background, and my concerns or fears about going to the dentist. When I mentioned an interest in whitening my smile, she talked me out of it, showing me how it would look unnatural. My trust in her credibility and interest in my wellbeing continued to deepen.

I asked Dr. Penski why, in 30+ years of regular dental care, was this the first time I'd ever received this thorough of a check-up? Her response: they break all the prescribed rules for how much time to spend with each patient, which gives them the freedom to be as thorough as possible.

The business model works because they spend more time with higher-paying clients, who specifically value the approach Dr. Penski and her partner take. They don't have to make up for lower insurance reimbursements with a higher volume of patients. There is an overall atmosphere of calm, nurturing focus on each patient. Everyone wins.

Before leaving, my second and third appointments were set up for cleaning and another minor procedure. I was up-sold on the spo

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A franchisor who is promoting his franchise brand is really marketing for a couple of different objectives and this makes things a little more difficult than in other types of businesses. You see, a franchisor must promote the brand name to help the franchisees get more customers because if the franchisees don't succeed the franchisor will also go out of business.

I keep reading articles on marketing that seem to be written by aliens. I don't mean to be arrogant here, but why is it that the advertising and marketing community permits this constant flow of misleading information to be passed around like some mind-bending drug at a fraternity party?

A simple answer to that is: Yes, Marketing Miracles happen! But, these marketing miracles do not just happen. The process is not instant. It is sequential. It takes planning and the planning requires decision and focus. The decisions must be well thought out and the focus must be spot on.

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