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Software Company Business Valuation
What business valuation would you place on a distribution management software company with $1.5 million in annual revenues and $500,000 in losses? How about a healthcare software ASP with $300 K in revenues that is breaking even? These companies don’t exactly fit the 5 times EBITDA or the discounted cash flow valuation models.That is what makes software or technology based companies so much fun to sell. Arriving at a business value is done the old fashion way. You identify the universe of likely buyers, prepare your blind profile and NDA, and contact the president or person in

t">2. Check out what a completely different industry is doing. For instance, let's say you sell software products to computer professionals. Techy market, right? So, pick up a yoga magazine. See how that industry communicates with its audience. Now try selling your product using the same language and concepts. Take it a step further and brainstorm ways your software product is similar to doing yoga.

This is a very powerful way to jolt your own thinking and start your muse down a completely different pat

Finding Jobs Working with Animals
If you love animals, then you might want to think about starting a job working with animals. However many people just think of veterinarians when they think about working with animals. Veterinarians are not the only way that you can get a job working with animals. Many other different kinds of jobs are out there to work with animals. Some of the other job categories working with animals are care and conservation of wildlife, zoos, and animal training.Care and conservation of wildlife is a very important job category, and is a rewarding job if you like to work with animals in

Are you struggling to find a new twist for old advertising or marketing campaigns?

If you're a small business owner or a copywriter/coach/other creative professional, you know exactly what I'm talking about. Having to come up with new ideas for a long-term client (or even your own business) can be overwhelming.

As much as you love those long-term clients or established products, because of their longevity, it gets harder and harder to come up with the next brilliant product.

But never fear. Here are three ways to get those creative juices (and new ideas) flowing.

1. Study other ads. Flip through a magazine or turn on the television, except this time focus on the ads and not the content (I know, I know, this is counter to what you usually do). Which ads do you like? Why do you like them? Is there something that those ads are doing you can modify for your campaigns?

The key word is modify, not copy. I don't want anyone committing copyright infringement. What I'm talking about is using an existing ad to jump-start your own ideas. Maybe you really like the use of an evocative photo with a single caption. Or the use of repetition in Mastercard's "Priceless" campaign. Or the idea of turning the "money can't buy everything" on its head (which is essence of that campaign). Can you use that concept in your campaign?

Another resource for great ads is Communication Arts Magazine. Each issue showcases some of the most creative and beautiful ads found anywhere.

2. Check out what a completely different industry is doing. For instance, let's say you sell software products to computer professionals. Techy market, right? So, pick up a yoga magazine. See how that industry communicates with its audience. Now try selling your product using the same language and concepts. Take it a step further and brainstorm ways your software product is similar to doing yoga.

This is a very powerful way to jolt your own thinking and start your muse down a completely different path

Three Steps to Writing Your Own Resume
While most professionals hire a professional resume writer, some draft their own resume. People who write a lot for business usually have more success in putting together a sharp, focused presentation; still, anyone can learn the basic steps to prepare his or her own resume.There are three major differences between a "strong" resume and an "o.k." resume:1. FORMAT AND PRESENTATION DETERMINE WHETHER THE RESUME IS READThe average resume is scanned, not read, for only 8-15 seconds. It either creates a strong impression to the reader immediately or it is set aside. It

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As much as you love those long-term clients or established products, because of their longevity, it gets harder and harder to come up with the next brilliant product.

But never fear. Here are three ways to get those creative juices (and new ideas) flowing.

Another resource for great ads is Communication Arts Magazine. Each issue showcases some of the most creative and beautiful ads found anywhere.

This is a very powerful way to jolt your own thinking and start your muse down a completely different pat

Outdoor Advertising In Bars And Pubs
Bars deliver a huge youth orientated audience, which is increasingly difficult to reach through traditional media channels. An incredible 77%* of 18-19 year olds and 86%* of 20-24 year olds visited a pub, bar or club at least once in the last year.They are central in UK society and lifestyles, where they play a variety of roles depending on the type of venue, its location and d?cor. Over recent years there has been a massive change in the marketplace with a definite shift from the old traditional pub to more branded chains targeting different consumer needs.The Managing D

mes size=3>1. Study other ads. Flip through a magazine or turn on the television, except this time focus on the ads and not the content (I know, I know, this is counter to what you usually do). Which ads do you like? Why do you like them? Is there something that those ads are doing you can modify for your campaigns?

Another resource for great ads is Communication Arts Magazine. Each issue showcases some of the most creative and beautiful ads found anywhere.

This is a very powerful way to jolt your own thinking and start your muse down a completely different pat

Is Competition Really the Problem?
The undercurrent in U.S. business today may well be one of fear and even desperation. It would be easy to make such an assessment based on the number of words that have been written on the subject of competition. Businesses in the United States have lost their edge, if the flood of articles and reports on the subject are to be believed.But is the problem really competition for customers or a share of the marketplace? Or is it something else?A Focus on ScarcityWe could make a case that the real enemy of any business today is the focus on scarcity driven by fe

to with a single caption. Or the use of repetition in Mastercard's "Priceless" campaign. Or the idea of turning the "money can't buy everything" on its head (which is essence of that campaign). Can you use that concept in your campaign?

Another resource for great ads is Communication Arts Magazine. Each issue showcases some of the most creative and beautiful ads found anywhere.

This is a very powerful way to jolt your own thinking and start your muse down a completely different pat

Selecting Concession Equipment, Restaurant Equipment and Kitchen Equipment
The food services industry has developed a lot during these past years, mainly because it is essential for restaurants to work proficiently by stocking restaurant equipment and supplies to meet every possible customer demand. Restaurant equipment is indispensable when it comes to preparing, storing and serving food and beverages therefore good management and suitable supplies and equipment are required to allow for a perfectly working restaurant.Appliances such as refrigerators, food processors, dishwashers and cutlery need to be constantly maintained and from time to time, repa

This is a very powerful way to jolt your own thinking and start your muse down a completely different path you might never have discovered before.

3. Force a connection. With this idea, force a connection with a random object rather than an entire industry. You ask yourself, how is your software program similar to a stuffed dog? Write down everything you can think of, no matter how silly or foolish. Sometimes the foolish ideas are the ones that lead to the great ones.

A final note: If at all possible, don't rush this process. Give your muse some time to ponder and play with these techniques. I know it often seems like ideas pop into your head out of thin air, but usually that's because of the hard work you've put into it. You've given your muse the necessary tools and "incubation time" to make ideas happen.

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Write You - Three Ways to Put Fresh Spins on Old Marketing Concepts

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