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  • Write You - Attracting Visitors to Your Trade Show Booth

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    me thing you do. Search for shows where your product or service is highly relevant, but where you stand a chance of being one of only a few companies that do wha
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    After you determine that you will be exhibiting at a show; get your killer display; scheduled and train staff; and have everything set up on the show floor…now comes the hard part…getting people to visit your booth! There seems to be a never-ending push for creativity and innovation in this area, and truly there is no magic answer, but there are a few things that can help.

    Be Important to Attendees Be sure that you're exhibiting at a show where your product and service is highly relevant and needed by the show attendees. It's also not a bad idea to choose shows where you're NOT one of a thousand companies that do the exact same thing you do. Search for shows where your product or service is highly relevant, but where you stand a chance of being one of only a few companies that do what

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    omes the hard part…getting people to visit your booth! There seems to be a never-ending push for creativity and innovation in this area, and truly there is no magic answer, but there are a few things that can help.

    Be Important to Attendees Be sure that you're exhibiting at a show where your product and service is highly relevant and needed by the show attendees. It's also not a bad idea to choose shows where you're NOT one of a thousand companies that do the exact same thing you do. Search for shows where your product or service is highly relevant, but where you stand a chance of being one of only a few companies that do wha

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    ic answer, but there are a few things that can help.

    Be Important to Attendees Be sure that you're exhibiting at a show where your product and service is highly relevant and needed by the show attendees. It's also not a bad idea to choose shows where you're NOT one of a thousand companies that do the exact same thing you do. Search for shows where your product or service is highly relevant, but where you stand a chance of being one of only a few companies that do wha

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    ce is highly relevant and needed by the show attendees. It's also not a bad idea to choose shows where you're NOT one of a thousand companies that do the exact same thing you do. Search for shows where your product or service is highly relevant, but where you stand a chance of being one of only a few companies that do wha
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    me thing you do. Search for shows where your product or service is highly relevant, but where you stand a chance of being one of only a few companies that do what you do.

    Have an Eye-Catching Display Your booth display must be well done, and tell an intriguing message quickly in order to catch a show attendee's eye. A display company can show you thousands of options and provide valuable consulting about the types of graphics to use, the size of your signage, etc. Another smart approach is to pay attention to the exhibitors at any shows that you attend and determine which booths are being visited and why, then try to apply those principals to your exhibit.

    Have Good Give-Aways One sure-fire way to attract people to your booth is to give away something of value to that au

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