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Write You - Loyalty's Nine Lives by Allan J. Katz Part 2, Continued
One of the biggest business myths is that business ethics is an oxymoron. There are some that would say that business is a big competition, a competition where business people are competing for a limited prize – success, money, power – and thrive achieve it by any means possible, including advancing your own personal interest at the expense of others.Do you agree? Is there no room for etiquette in business? Is corporate social responsibility an oxymoron?Take the following two anecdotal examples: Kenneth Lay’s and Jeffrey Skilling’s personal greed brought an end to Enro
Rule Number 6: A Life Of Honesty
There were two applicants applying for a job at a prestigious Fortune 500 corporation. Each was
You have to love the branding of the Gieko Insurance Company Gecko. Brilliant marketing and you have to laugh because it is so ridiculous and funny to listen to a Gecko with an Australian Accent no doubt tell you that you can save hundreds of dollars on your car insurance by switching to Gieko.If you think about the absurdity of it all, I mean here is a talking Gecko on your Television Set telling you that you can; Save Hundreds of Dollars on Your Insurance from the Reptilian Insurance Company. That is just too funny.Indeed and memorable too. In fact that is such a wonderful and
Legend has it that Baldwin III, Count of Ypres, threw some cats from a tower in AD962. Europe was a tough place for cats in those days. But the more simplistic answer is that cats are resilient creatures, who manage to get into the tightest places and still land on their feet. Most have split personalities, suffering from eternal schizophrenia. One minute they’re cuddling up to you like a warm, furry ball. The next they’re arching their back and hissing, afraid of their own shadow.
Customer Loyalty has nine lives also. After all there is only so much a customer is going to take before he leaves because of one of your employees’ indifference to his existence.
Loyalty has to begin before you attract the new customer or client. The same rules that apply to keeping customers must be firmly in place to attract your perfect customer in the first place.
Last month we discussed the first four; Competence, Innovation, Communication and Customer Service. Here are the final five.
Rule Number 5: A Life Of Consistency
A wise old sage once told my wife and I when we were first married. “The key to a good marriage is consistency.” He advised us to go to a romantic restaurant once a week, every week. Enjoy the mood, the warm atmosphere, the elegant service and each other’s company. It will set the tone for the rest of your week and your marriage. Well, I’ve been married now for 33 years and I can tell you honestly that this one piece of advice is responsible for my being happily married for so many years. See, I go to the restaurant on Tuesday nights and she goes on Wednesday nights.
Rule Number 6: A Life Of Honesty
There were two applicants applying for a job at a prestigious Fortune 500 corporation. Each was
Midlife career changes are nothing new. If you’re looking for a field with abundant opportunity and if you enjoy caring for others, nursing might be right for you. The job outlook is robust: The Bureau of Labor Statistics reports employment among registered nurses will grow faster than the average for all occupations through 2008. Some reports indicate that more than 1 million new and replacement nurses will be needed by 2012. A career in nursing is also lucrative: Typical salaries start in the $35K-$50K range and increase significantly for more specialized positions. Some hospitals are even o
Customer Loyalty has nine lives also. After all there is only so much a customer is going to take before he leaves because of one of your employees’ indifference to his existence.
Loyalty has to begin before you attract the new customer or client. The same rules that apply to keeping customers must be firmly in place to attract your perfect customer in the first place.
Last month we discussed the first four; Competence, Innovation, Communication and Customer Service. Here are the final five.
Rule Number 5: A Life Of Consistency
A wise old sage once told my wife and I when we were first married. “The key to a good marriage is consistency.” He advised us to go to a romantic restaurant once a week, every week. Enjoy the mood, the warm atmosphere, the elegant service and each other’s company. It will set the tone for the rest of your week and your marriage. Well, I’ve been married now for 33 years and I can tell you honestly that this one piece of advice is responsible for my being happily married for so many years. See, I go to the restaurant on Tuesday nights and she goes on Wednesday nights.
Rule Number 6: A Life Of Honesty
There were two applicants applying for a job at a prestigious Fortune 500 corporation. Each was
As a Professional Motivational Speaker, I believe that Motivation is the Software of the Soul”. Professional Motivational Speakers can help improve the bottom line and lives through the use of motivational speaking workshops and motivational keynote presentations. Motivational speakers are in demand in today’s hyper- competitive business environment.Any endeavor in a business environment requires actions and reactions involved in getting things done through others and have motivational implications. Getting these motivational factors right can make the difference between getting the tas
Loyalty has to begin before you attract the new customer or client. The same rules that apply to keeping customers must be firmly in place to attract your perfect customer in the first place.
Last month we discussed the first four; Competence, Innovation, Communication and Customer Service. Here are the final five.
Rule Number 5: A Life Of Consistency
A wise old sage once told my wife and I when we were first married. “The key to a good marriage is consistency.” He advised us to go to a romantic restaurant once a week, every week. Enjoy the mood, the warm atmosphere, the elegant service and each other’s company. It will set the tone for the rest of your week and your marriage. Well, I’ve been married now for 33 years and I can tell you honestly that this one piece of advice is responsible for my being happily married for so many years. See, I go to the restaurant on Tuesday nights and she goes on Wednesday nights.
Rule Number 6: A Life Of Honesty
There were two applicants applying for a job at a prestigious Fortune 500 corporation. Each was
Advertising and promoting your business is expensive, so it’s important to get the most from your advertising budget. That means understanding how to get the most from your ad agency or graphic designer.Let’s start by understanding the difference between agencies and designers. Typically, a designer will work on specific projects under your direction. For example, you may request an ad design for your Halloween event, and give the designer your copy (the text) and the party theme. You are responsible for booking the ad with the newspaper, getting flyers printed, having posters m
A wise old sage once told my wife and I when we were first married. “The key to a good marriage is consistency.” He advised us to go to a romantic restaurant once a week, every week. Enjoy the mood, the warm atmosphere, the elegant service and each other’s company. It will set the tone for the rest of your week and your marriage. Well, I’ve been married now for 33 years and I can tell you honestly that this one piece of advice is responsible for my being happily married for so many years. See, I go to the restaurant on Tuesday nights and she goes on Wednesday nights.
Rule Number 6: A Life Of Honesty
There were two applicants applying for a job at a prestigious Fortune 500 corporation. Each was
“Both the market and the distributive channel are often more crucial than the product. Products are within the business as the accountants define it. They are within its legal boundaries. Economically the other two areas are as much part of business.” - Peter Drucker, Managing for Results.According to Peter Drucker product actually does not exist at all, economically speaking, except within a market, bought by a customer for an end-use, and brought to him through a distributive channel. Markets as well as distributive channel do exist, however, independently of any one product. They ar
Rule Number 6: A Life Of Honesty
There were two applicants applying for a job at a prestigious Fortune 500 corporation. Each was impeccable in his dress, resume and qualifications. One was from the North and one from the South. The interviewer could not decide who to hire because they were both so similar. Finally he decided to test them. They both received the same score – one wrong answer. He still couldn’t decide. After reviewing the answers to the test, he finally decided on the gentleman from the South. The Northern applicant was furious. “What do you mean, we both missed only one question.?”
Yes, said the interviewer. “It wasn’t the number of wrong answers, it was the answer itself.” The hired applicant had put “I don’t know” and you put “I don’t either.”
Rule Number 7: A Life Of Flexibility
Winston Churchill said, “Kites fly higher against the wind.” Successful entrepreneurs know the secret to their success is being flexible. Flexibility means knowing when to give in and when to hold firm. When to give up a product or service you “love” but isn’t selling or when to keep going and never give up. It’s one of the most difficult decisions we have to make. Especially when it comes to dealing with customers. Sometimes you have to fire a customer who is a constant thorn in your side. Other times the customer is always right. Think about the lifetime value of that customer before you upset them with rigid rules and regulations. Be more flexible and keep more customers loyal.
Rule Number 8: A Life Of Being Trustworthy
The
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