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Write You - Top Marketing Strategies: Direct Mail Frequency
I am probably the queen of bootstrapping. Call it power, call it being in control, call it wanting to know it all. Regardless of the motivation, the most enjoyable thing for me has been to figure out how to do something with as little cash outlay as possib
The question isn’t whether or not your business has a website, it’s a given it does. The real question is this: Does your website allow you to connect and interact with visitors? If it doesn’t, you are missing out on an enormous opportunity to grow your
“If you had a choice of mailing to several communities one time (possibly twice) as opposed to mailing to a few communities two (maybe three or four) times, what would you recommend?”
In all but a few situations, our answer to this type of question is going to be “go with frequency.” It’s essential that your mailer be there during the critical time frame in which the customer is interested in your product. And you don’t know when that will be.
For instance, you may have the best deal on dishwashers in the state, but your offer will barely register as people sort their mail…until the month comes when they notice their old machine is starting to leak, or they’re getting ready to sit down with their contractor and spec out the kitchen remodel. If you’ve been mailing on a steady basis, your offer wi
Have you used feng shui around your desk? It's a great way to "test drive" feng shui, to see how well it works for you.In feng shui, we work with a 3x3 grid called a bagua (said "bagg-wahh"). The grid is placed over your floorplan, and can look li
In all but a few situations, our answer to this type of question is going to be “go with frequency.” It’s essential that your mailer be there during the critical time frame in which the customer is interested in your product. And you don’t know when that will be.
For instance, you may have the best deal on dishwashers in the state, but your offer will barely register as people sort their mail…until the month comes when they notice their old machine is starting to leak, or they’re getting ready to sit down with their contractor and spec out the kitchen remodel. If you’ve been mailing on a steady basis, your offer w
If you think customer relationship management is just a piece of software, you're dead wrong. Customer relationship management is about understanding your customers. It's about really knowing them as individuals, knowing what they mean to your business,
For instance, you may have the best deal on dishwashers in the state, but your offer will barely register as people sort their mail…until the month comes when they notice their old machine is starting to leak, or they’re getting ready to sit down with their contractor and spec out the kitchen remodel. If you’ve been mailing on a steady basis, your offer w
Why is learning continually throughout your career a good idea? Because today’s rapidly changing business environment demands that you keep up with new technologies. Very few professions have processes that have remained static over past 10 years or so. In
For instance, you may have the best deal on dishwashers in the state, but your offer will barely register as people sort their mail…until the month comes when they notice their old machine is starting to leak, or they’re getting ready to sit down with their contractor and spec out the kitchen remodel. If you’ve been mailing on a steady basis, your offer w
Here are a couple of things that you should think about as you’re preparing for an interview with a potential employer:First of all make sure that as you prepare for the interview, you learn as much as you can in advance about the company. What are
Of course while frequency is a key, it won’t do you any good to mail frequently to the wrong lists or to the wrong list segments. That’s where mail list testing comes in.
You might consider doing an initial, broad mailing to several list segments and carefully tracking response to that initial mailing. (Make sure your employees know to ask customers who call or come in to your store how they heard about the new product.) If particular segments of the initial mailing perform better than others, and your mailing budget is limited, we’d recommend following up with a program of frequent mailings to those top-performing segments rather than only one additi
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