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  • Write You - Direct Mail Marketing is a Rifle, Not a Shotgun, Says Direct Response Advertising Services Company

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    e all the enemy on all fronts. Instead, they are given orders to kill “high-value targets.” And they are expected to ki
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    When I served in the British Special Forces, I learned a lesson from a sniper that applies directly to your success at direct mail marketing.

    I had a buddy in my Reconnaissance Troop who could kill a man at 800 metres with one bullet, even if the man was walking. Scottie was a sniper. His motto was the motto of all snipers, “One round, one kill.”

    The job of a sniper in wartime is to kill specific people at specific places at specific times. Snipers don’t engage all the enemy on all fronts. Instead, they are given orders to kill “high-value targets.” And they are expected to kil

    The Devastation of Over Regulation
    Small, medium and large businesses across America have been burdened almost to the point of extinction due to the miss management of our regulatory bodies. I have been to every city in the country over 10,000 population and I have seen the destruction that regulatory agency regulations cause through unintended and unanticipated consequences, what is w
    direct mail marketing.

    I had a buddy in my Reconnaissance Troop who could kill a man at 800 metres with one bullet, even if the man was walking. Scottie was a sniper. His motto was the motto of all snipers, “One round, one kill.”

    The job of a sniper in wartime is to kill specific people at specific places at specific times. Snipers don’t engage all the enemy on all fronts. Instead, they are given orders to kill “high-value targets.” And they are expected to ki

    Dollar General: Coming to a Community Near You!
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    even if the man was walking. Scottie was a sniper. His motto was the motto of all snipers, “One round, one kill.”

    The job of a sniper in wartime is to kill specific people at specific places at specific times. Snipers don’t engage all the enemy on all fronts. Instead, they are given orders to kill “high-value targets.” And they are expected to ki

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    >

    The job of a sniper in wartime is to kill specific people at specific places at specific times. Snipers don’t engage all the enemy on all fronts. Instead, they are given orders to kill “high-value targets.” And they are expected to ki

    So You Want to Be a Bodyguard?
    Then let me start by helping out. The politically correct phrase these days is not "bodyguard" but personal protection specialist, executive protection specialist or close protection operative, depending on your place of training and other preferences.There can be no better time than this, if you want to excel in this charismatic business. Almo
    e all the enemy on all fronts. Instead, they are given orders to kill “high-value targets.” And they are expected to kill those people with one shot from a concealed position. They shouldn’t expect a second chance. Which means each bullet (each “round”) has someone’s name on it, so to speak.

    I remember Scottie whenever I am talking with a client or prospective client who wants to use direct mail to reach the masses. Someone who wants to use direct mail as a shotgun so that everyone in its path receives the sales pitch.

    But direct mail marketing isn’t mass marketing. It’s a snip

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    <a href="http://www.writeyou.net/article/30446/writeyou-Direct-Mail-Marketing-is-a-Rifle-Not-a-Shotgun-Says-Direct-Response-Advertising-Services-Company.html">Direct Mail Marketing is a Rifle, Not a Shotgun, Says Direct Response Advertising Services Company</a>

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