Write You - Stamps Boost Response Rates Over Metered Postage and Indicias in Direct Mail Marketing

In split-run tests, non-profit organizations have discovered that an envelope bearing a row of commemorative stamps often outpulls an identical envelope bearing a postal indicia or metered postage.

The reason is human nature. A stamp has a human touch. Unlike postal indicias and metered postage, a stamp is placed on an envelope by a person and not a machine. Stamps make the envelope look more personalized and less institutional.

You have only three ways to add postage to your letters. The most personal is a stamp, what people in the trade call a “live stamp.” Which is a redundant moniker since all stamps are live. A stamp is a stamp.

Metered postage
One step down on the friendliness scale is metered postage. Metered postage is applied to each envelope in the lettershop using a laser printer or ink- jet printer. Metered postage is usually dated as well, giving it a look of immediacy. Plus, some machines let the mailer add a slogan or line of promotional copy next to the postage, which further serves to make metered postage more personal-looking than a postal indicia.

Postal indicia
The most institutional-looking postage of the three is a postal indicia. Even if it is for first-class mail, a postal indicia screams “bulk mail.” A postal indicia looks official, and so it is at the wrong end of the scale for communicating that your message is from one person to another.
5 Myths of Inventory Reduction
Inventory reduction can be one of the most powerful and value-adding activities that a company can undertake. This is because inventory reduction generates cash, just as sales or cost reduction activities generate cash. This cash is just as real and just as valuable to the company as postal indicia or metered postage.

The reason is human nature. A stamp has a human touch. Unlike postal indicias and metered postage, a stamp is placed on an envelope by a person and not a machine. Stamps make the envelope look more personalized and less institutional.

You have only three ways to add postage to your letters. The most personal is a stamp, what people in the trade call a “live stamp.” Which is a redundant moniker since all stamps are live. A stamp is a stamp.

Metered postage
One step down on the friendliness scale is metered postage. Metered postage is applied to each envelope in the lettershop using a laser printer or ink- jet printer. Metered postage is usually dated as well, giving it a look of immediacy. Plus, some machines let the mailer add a slogan or line of promotional copy next to the postage, which further serves to make metered postage more personal-looking than a postal indicia.

Postal indicia
The most institutional-looking postage of the three is a postal indicia. Even if it is for first-class mail, a postal indicia screams “bulk mail.” A postal indicia looks official, and so it is at the wrong end of the scale for communicating that your message is from one person to another.
Neglect Marketing A Business At Your Own Risk
Getting new clients and repeat business is definitely one of the very first things to do when starting off a new business. Most people have no problem acquiring the necessary skills to survive in the business they have chosen. When the clients are acquired, the business begins and the wd postage to your letters. The most personal is a stamp, what people in the trade call a “live stamp.” Which is a redundant moniker since all stamps are live. A stamp is a stamp.

Metered postage
One step down on the friendliness scale is metered postage. Metered postage is applied to each envelope in the lettershop using a laser printer or ink- jet printer. Metered postage is usually dated as well, giving it a look of immediacy. Plus, some machines let the mailer add a slogan or line of promotional copy next to the postage, which further serves to make metered postage more personal-looking than a postal indicia.

Postal indicia
The most institutional-looking postage of the three is a postal indicia. Even if it is for first-class mail, a postal indicia screams “bulk mail.” A postal indicia looks official, and so it is at the wrong end of the scale for communicating that your message is from one person to another.
6 Tips For Building A Successful Life & Business
1. Define Success. Everyone has a different definition when it comes to success. For some, it may be primarily focused on the financial. Others may see success as achievements primarily in the personal realm. I suggest defining success from financial, personal, and spiritual area the lettershop using a laser printer or ink- jet printer. Metered postage is usually dated as well, giving it a look of immediacy. Plus, some machines let the mailer add a slogan or line of promotional copy next to the postage, which further serves to make metered postage more personal-looking than a postal indicia.

Postal indicia
The most institutional-looking postage of the three is a postal indicia. Even if it is for first-class mail, a postal indicia screams “bulk mail.” A postal indicia looks official, and so it is at the wrong end of the scale for communicating that your message is from one person to another.
How To Multiply The Response To Your Yellow Pages Ad
(Or Any Other Print Ad)If you think that advertising in the Yellow Pages is not right for you, you may be right. But before you write off the Yellow Pages, you should do a bit of research into how many responses your heading receives every year. You might be surprised. You might p>

Postal indicia
The most institutional-looking postage of the three is a postal indicia. Even if it is for first-class mail, a postal indicia screams “bulk mail.” A postal indicia looks official, and so it is at the wrong end of the scale for communicating that your message is from one person to another.

Stamps
If you want your letter to look as personal as possible, line up a row of commemorative stamps of different denominations until you reach the correct postage for the class of mail you’re using. Commemorative stamps catch the eye and add human interest to your envelope. A row of them makes your envelope stand out even more.

If you’re worried that you lack the time and manpower to affix postage by hand to thousands of envelopes, don’t worry. Your post office likely sells standard envelopes with first-class stamps already affixed.

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.writeyou.net/article/30590/writeyou-Stamps-Boost-Response-Rates-Over-Metered-Postage-and-Indicias-in-Direct-Mail-Marketing.html">Stamps Boost Response Rates Over Metered Postage and Indicias in Direct Mail Marketing</a>

BB link (for phorums):
[url=http://www.writeyou.net/article/30590/writeyou-Stamps-Boost-Response-Rates-Over-Metered-Postage-and-Indicias-in-Direct-Mail-Marketing.html]Stamps Boost Response Rates Over Metered Postage and Indicias in Direct Mail Marketing[/url]

Related Articles:

The 80/20 Rule, And Being Truly 'Effective' In Your Business

There is a world of difference between efficiency and effectiveness, and it's in that world that successful marketers flourish. They are well aware of the power and omni-presence of the 80/20 rule.

Fulfillment Companies

Although companies have much in common with one another, they also differ in many ways. Some companies are large, some are small and some operate in only one product area, others operate in many diversified areas. Some operate in a small geographic area whereas others do business in many countries of the world. To cope with these varied objectives, strategies and situations, companies adopt different structures.

Obtaining A Smoothie Factory Franchise Business In Memphis

Memphis is the largest city in Tennessee and is the home of perhaps the busiest cargo airports in the world. It is renowned for its manufacturing units such as textiles, automobiles and truck parts. It has a few fortune 500 companies as well as numerous businesses from all parts of the world.

Bookmark it: