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  • Write You - Real Estate Marketing Postcards - 3 Powerful Strategies

    What Motivates a Person to Work?
    "Amar, if we implement this new performance evaluation system, all the kids would be demotivated and frustrated. It has a negative effect on morale!!!"....Now this is something I have heard so many time in my life. And maybe I get very frustrated just hearing the word "frustrated" :-DThe first question to be answered here is what motivates a person to work ?According to many these are the reasons that motivate people to work -Work Environment and colleagues.Salary, status and se
    it up and take notice. But they only made up about 15% of all the real estate postcards I encountered -- a minority, to be sure.

    So what were some of these unique and powerful strategies? Here are th

    Managing People - Why Is It So Difficult?
    Managing, supervising, being a team leader is the hardest job in the world and I'll tell you why. Imagine what it's like to drive a car. You turn the key to start the engine, select drive or the gear you want and press the gas pedal. The car then moves off and if you want to turn you rotate the steering wheel to the right or left and to stop, you press the brake pedal. All this was quite difficult when you first learned to drive but its easy now.If I asked you to drive my car, you might take a short while to get used to i
    Having worked for two direct mail and printing companies, I've seen my fair share of real estate agent postcards.

    Most of these postcards fell into one of two categories -- average and mediocre, or unique and powerful. Oddly enough it was usually one or the other, with not much middle ground in between.

    Most of these postcards (perhaps 70% or more) followed the exact same formula, a photo of the agent with a message to the effect of: "Call me if you're thinking about selling your home." These were the average and mediocre bunch, and they were nearly exact replicas of each other without much of an offer or motivator.

    But every once in a while, I would see the "other" kind of real estate agent postcard. Once in a while, I would see original, well-thought-out and powerful strategies that made me sit up and take notice. But they only made up about 15% of all the real estate postcards I encountered -- a minority, to be sure.

    So what were some of these unique and powerful strategies? Here are the

    Career Change - Change Careers or Change Employers?
    There are several reasons people find themselves evaluating their careers. Perhaps you lose interest or you find something that interests you more. Perhaps your company is downsizing. The first step to take is to make sure what you really want to do is change careers. Following are 10 considerations to ensure a path toward career change success.(1) Assess your likes and dislikes – A lot of people change careers because they dislike their job, their boss or their company. Identifying the dislikes and examine your likes.
    nique and powerful. Oddly enough it was usually one or the other, with not much middle ground in between.

    Most of these postcards (perhaps 70% or more) followed the exact same formula, a photo of the agent with a message to the effect of: "Call me if you're thinking about selling your home." These were the average and mediocre bunch, and they were nearly exact replicas of each other without much of an offer or motivator.

    But every once in a while, I would see the "other" kind of real estate agent postcard. Once in a while, I would see original, well-thought-out and powerful strategies that made me sit up and take notice. But they only made up about 15% of all the real estate postcards I encountered -- a minority, to be sure.

    So what were some of these unique and powerful strategies? Here are th

    Engineering Jobs
    Engineering has developed from observations of the ways natural and constructed systems react and from the development of empirical equations that provide bases for design. It is a very frequent term that is used in our daily life. The developments and advancements that we observe in the world is only possible due to the engineering and scientific jobs that are carried out in different fields. The technology advancement in today’s world has increased the employment in the field of engineering. There are various streams in engineering. S
    agent with a message to the effect of: "Call me if you're thinking about selling your home." These were the average and mediocre bunch, and they were nearly exact replicas of each other without much of an offer or motivator.

    But every once in a while, I would see the "other" kind of real estate agent postcard. Once in a while, I would see original, well-thought-out and powerful strategies that made me sit up and take notice. But they only made up about 15% of all the real estate postcards I encountered -- a minority, to be sure.

    So what were some of these unique and powerful strategies? Here are th

    Fields of Study for Careers to Come
    This is a little off-topic, but last week, I was asked what profession I thought a colleague’s teenager should begin preparing for in order to be successful. My friend was looking for a technology or two in information management. However, I found myself going off in a variety of directions, even though I am not so afflicted as to have teenagers yet. I’ll try to recreate, and reduce, my diatribe here…1. What the teenager brings natural talent and interest to. This must be overriding guidance for any of the subsequent directions.
    ffer or motivator.

    But every once in a while, I would see the "other" kind of real estate agent postcard. Once in a while, I would see original, well-thought-out and powerful strategies that made me sit up and take notice. But they only made up about 15% of all the real estate postcards I encountered -- a minority, to be sure.

    So what were some of these unique and powerful strategies? Here are th

    Do You Have What it Takes to Start Your Own Cleaning Business?
    Are you thinking about starting your own cleaning business? Running your own business offers many rewards and gives you the freedom of being your own boss. You can also achieve great personal satisfaction from starting with a just few cleaning clients and building a successful and thriving business. Starting a new business is demanding on your time, family and finances. So before getting too far into the process of setting up your new cleaning business, it's important to take an objective look at yourself and see if you have what it tak
    it up and take notice. But they only made up about 15% of all the real estate postcards I encountered -- a minority, to be sure.

    So what were some of these unique and powerful strategies? Here are the top three that still come to mind:

    Powerful Postcard Strategies

    1. The "How Many Sold, How Fast" Strategy
    I've seen many postcards where the agent said, "I can sell your home fast." And while that may have been true in some cases, the language was overused and therefore diluted.

    Then I saw a version where the agent let the numbers, pictures and clients do all of the talking. On the front of the postcard there were four house photos, one in each corner. Under each house, the agent had listed the address (for relevance) and a summary of each sale (for legitimacy).

    For example: "Sold in 14 days for full asking price" ... or ... "Sold in 19 days for more than asking price." Beneath that was a short quote from the happy client. Things like: "Couldn't have done it without yo

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