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Write You - Real Estate Postcard Marketing In Three-Part Harmony
Recently some televised sports events have begun using a system that makes billboards in stadiums appear to have ads they don't really have. The process is something like a digital version of chrome key, but it's much more powerful. In the next few years this technology will become even more powerful, and also considerably ch
That's the gist of it, and here's the meat:
Part 1 – The Right Audience
When it comes to postcard marketing, the mailing l
In a true merger, no one culture should win. Having one side win over the other can be the kiss of death to the deal. Unfortunately, more often than not, what we have experienced in the merger frenzy are acquisitions disguised as mergers. There is typically an acquirer and an
For one thing, the successful agents understand the three-part harmony of real estate postcard marketing. The three-part harmony includes element that, when combined, increase your chances of success many times over.
"Enough!" you say. "What are the three parts?"
The real estate postcard three-part harmony:
1. The right audience
2. The right offer
3. The right presentation
That's the gist of it, and here's the meat:
Part 1 – The Right Audience
When it comes to postcard marketing, the mailing li
A series of articles exploring the seven critical areas that can indicate a partnership is in trouble.The 5th C: Control IssuesWhen control is in the picture it is a lose/lose proposition.First, it is an illusion that anyone can control a person or a situation. The need to control is born of fear, lack of
For one thing, the successful agents understand the three-part harmony of real estate postcard marketing. The three-part harmony includes element that, when combined, increase your chances of success many times over.
"Enough!" you say. "What are the three parts?"
The real estate postcard three-part harmony:
1. The right audience
2. The right offer
3. The right presentation
That's the gist of it, and here's the meat:
Part 1 – The Right Audience
When it comes to postcard marketing, the mailing l
Congratulations! The hard work you have put into your job search has paid off. You now have a job offer on the table and are excited about the opportunities that this position presents. There is just one thing that is troubling you: the offered salary.It is not unusual for the final part of the job search process to
"Enough!" you say. "What are the three parts?"
The real estate postcard three-part harmony:
1. The right audience
2. The right offer
3. The right presentation
That's the gist of it, and here's the meat:
Part 1 – The Right Audience
When it comes to postcard marketing, the mailing l
You have certainly heard the expression “mind your own damn business” used in a multitude of contexts. The most typical being the don’t kiss and tell type statements, often uttered by responsibly private individuals about their love life.Then there are the polar opposite, blabbermouth, tell all people (you know who you
The real estate postcard three-part harmony:
1. The right audience
2. The right offer
3. The right presentation
That's the gist of it, and here's the meat:
Part 1 – The Right Audience
When it comes to postcard marketing, the mailing l
Whether you are door dropping leaflets, sending direct mail packs or putting inserts into newspapers you have a limited amount of time to make your appeal to your prospect. Assuming that your envelope has been opened, or your leaflet has been destined for a glance at the least, you have a matter of seconds to make your case a
That's the gist of it, and here's the meat:
Part 1 – The Right Audience
When it comes to postcard marketing, the mailing list is more than a bunch of names. It's a primary ingredient of real estate postcard success. Sending the right message to the wrong audience is never right.
* Your audience should match your services
* Your mailing list should be as current as possible
* Your list should be tightly focused (buyers vs. sellers, neighborhood, price range, etc.)
* Your list should be easy to validate, update and manage (electronic format)
Part 2 – The Right Offer
You do have an offer, don't you? Without an offer, a real estate postcard has little chance of motivating the reader. Without a s
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