When you're promoting new products, processes, services, or best practices, does it take forever to "turn everyone around"? Do customers have trouble getting the most out of your products and services? Do employees have trouble helping your prospects and customers reap the benefits of what you offer?

Maybe you -- or the experts who are helping you, whether internal or external -- are too smart!

Sometimes we know too much about what we want to say to remember what questions we had when the subject was new.

• A fluent speaker of another language may be a poor teacher, because s/he can't understand why beginners don't "get" a language that seems so simple and natural.
• Maybe you've had a math teacher who obviously understood very complex ideas, but couldn't present them in ways you understood.
• Are your doctor and
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  r to "turn everyone around"? Do customers have trouble getting the most out of your products and services? Do employees have trouble helping your prospects and customers reap the benefits of what you offer?

  Maybe you -- or the experts who are helping you, whether internal or external -- are too smart!

  Sometimes we know too much about what we want to say to remember what questions we had when the subject was new.

  • A fluent speaker of another language may be a poor teacher, because s/he can't understand why beginners don't "get" a language that seems so simple and natural.
  • Maybe you've had a math teacher who obviously understood very complex ideas, but couldn't present them in ways you understood.
  • Are your doctor and
    Focus on Undergraduate Course in Risk Management and Insurance
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    hat you offer?

    Maybe you -- or the experts who are helping you, whether internal or external -- are too smart!

    Sometimes we know too much about what we want to say to remember what questions we had when the subject was new.

    • A fluent speaker of another language may be a poor teacher, because s/he can't understand why beginners don't "get" a language that seems so simple and natural.
    • Maybe you've had a math teacher who obviously understood very complex ideas, but couldn't present them in ways you understood.
    • Are your doctor and
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      er what questions we had when the subject was new.
      • A fluent speaker of another language may be a poor teacher, because s/he can't understand why beginners don't "get" a language that seems so simple and natural.
      • Maybe you've had a math teacher who obviously understood very complex ideas, but couldn't present them in ways you understood.
      • Are your doctor and
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        that seems so simple and natural.
      • Maybe you've had a math teacher who obviously understood very complex ideas, but couldn't present them in ways you understood.
      • Are your doctor and your insurance agent only good at talking to people who already know what they're talking about?
      What if that's how your prospects, customers, and employees look at your attempts to explain things to them?

      The solution? Sit down and have a nice chat with an ignoramus to find your way to a more efficient and effective approach.

      Now, remember, an ignoramus is someone who is ignorant, who "doesn't know", not someone who is stupid. That person just doesn't know anything about your topic.

      I am a reasonably bright person (thought I'd better say that myself, rather than wait for someone else to suggest it), but when it comes to stamp collecting, feng shui, or the varieties of warbler, I am definitely an ignoramus.