Write You - Business

The One That Gets Away
Question: How do you handle the customer who doesn't buy from you?Let's set up the scenario here (purely fictional, of course). You've sent out a direct mail package to 500 potential customers. Included in the offer is an open house to view your facilities and get to know you and your colleagues.On the night of the

don't know anything about how they compare in the areas that matter to me:

e.g.

price
speed of service
quality of printing
quality of design

So, there was nothing in the letter that had value for me.

I have no reason to respond po

Could Your Area Support Another Local Newspaper?
Today, every large city has at least one major daily newspaper, and many have several papers, including specialized business news, senior citizen news, shoppers guides, advertising sheets, and so on. Some of these papers are published weekly and others may come out every other week, or every month. But in all these ways news and

Like most business owners, I get a lot of direct mail from other businesses.

And I’ve noticed that a lot of these mailings make one big mistake – they don’t make an offer.

By "offer" I don't necessarily mean a discount or a special concession, what I mean is something for me to respond to (i.e. direct response advertising).

I'll give you an example:

I received a letter last week from a local printer I had never heard of.

(I can't remember their name, I've already thrown the letter away)

They basically said "hello" and told me they'd be "happy to take care of my printing needs".

(you know this type of letter, you've received letters like this yourself)

Now, this means nothing to me.

I'm not on some "printers' blacklist" where I struggle to find printers who'd agree to take my business. As long as I'm willing to pay their fee, any printer in town is going to be happy to do business with me.

So, all I know about this particular printer is what I already know about every printer in town: that they'd like my business. I don't know anything about how they compare in the areas that matter to me:

e.g.

price
speed of service
quality of printing
quality of design

So, there was nothing in the letter that had value for me.

I have no reason to respond po

Strategy To Market Your Fundraising Program
There are many components involved to successfully administer a fundraising program. First of all, the money that is going to be raised needs to be used for a cause that people can get behind. Secondly, the fundraising effort needs to utilize as many volunteers as possible to successfully raise the fundraising goal. In addition,

mething for me to respond to (i.e. direct response advertising).

I'll give you an example:

I received a letter last week from a local printer I had never heard of.

(I can't remember their name, I've already thrown the letter away)

They basically said "hello" and told me they'd be "happy to take care of my printing needs".

(you know this type of letter, you've received letters like this yourself)

Now, this means nothing to me.

e.g.

price
speed of service
quality of printing
quality of design

So, there was nothing in the letter that had value for me.

I have no reason to respond po

The Truth About Self Employment
The path to self employment is long and tough. If it was easy, everyone in the world would be doing it. While self employment is expanding throughout the world most people are still stuck working the dreadful nine to five job. Everyone must work to survive. Whether people want to hear that or not, it is true. Too many peopl

d "hello" and told me they'd be "happy to take care of my printing needs".

(you know this type of letter, you've received letters like this yourself)

Now, this means nothing to me.

e.g.

price
speed of service
quality of printing
quality of design

So, there was nothing in the letter that had value for me.

I have no reason to respond po

Developing a Strategy for Marketing to Realtors that Delivers Results
No doubt that you are making a significant effort in marketing to Realtors. So what are you doing? Are you sending out newsletters and postcards, referring Realtors to your website, giving out business cards? Those are all efforts of marketing, but it does not necessarily mean it is effective.Effective marketing

o'd agree to take my business. As long as I'm willing to pay their fee, any printer in town is going to be happy to do business with me.

e.g.

price
speed of service
quality of printing
quality of design

So, there was nothing in the letter that had value for me.

I have no reason to respond po

Keep Your Good Workers by Building Good Leaders
A recent report from the American Hospital Association’s Commission on the Workforce asked healthcare workers key questions about the performance of their front line managers. The study concluded that an employee’s decision to stay with or leave an organization is primarily based on his or her relationship with an immediate supe

don't know anything about how they compare in the areas that matter to me:

e.g.

price
speed of service
quality of printing
quality of design

So, there was nothing in the letter that had value for me.

I have no reason to respond positively to this printer and my response was simply "so what?"

(actually it was "poor guy, he probably got some bad marketing advice")

So, my advice to anyone who's thinking of doing a mailing is to ask themselves "what am I offering here" before they send anything out.

Because, if you're not offering something of value to the reader, his response is probably going to be somewhere between "so what?" and "who cares?"

The notion that he's going to file away the letter so that, at some point in the future, he can put in the time and effort to find out if you've got something special to offer, is fanciful.

It makes a lot more sense to give him this information right up front and, if he believes he might benefit from your services in the future, he's more likely to file the letter ... and call you first once he's in the market.

One of the key features I look at when I critique marketing materials (particularly sales letters & adverts) for my clients is the offer.

The first 3 questions are:

Is there an offer?
Is the offer clear?<

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For those who are looking for a career as a proofreader, it is important to have the right qualifications. Here are some of the basic qualifications that you will need.

If we put the greatest business minds of our time together to build a brand new company, would it be one of the most successful companies ever? Or, would there be such a clash of egos that it would be doomed to failure.

What if you could have a life in business... What if you could pay yourself a passive income from your business where you didnt have to be there all the time, if at all? The way to growing your business to increase your profits and giving you back your time comes down to just two things. The most successful business in the world is McDonalds, because it has mastered these two things better than anyone else. Here's how can you use them to increase your profits and give you back control of your time and life?

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