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Write You - Direct Mail Advertising: How I Made $47,325 in 30 Days by Mailing 2,200 Letters
Your Marketing Doesn't Look Very Professional - In the Eye of the BeholderDo you frequently have someone tell you, "Your marketing doesn't look very professional," or "You ought to change ........ in your marketing" Or another one I hear very frequently is "I'd be embarrassed to say that." Or "I might have deliver if I say that."Trying to Satisfy All Results in Satisfying Almost No OneDoes it seem that, as you are trying to satisfy everyone that you can't arrive at something that works? You get pulled in too many directions.How ma
Here is an example of personal information I use in my direct mail advertising
Next time you've got a bunch of senior managers in a room together, ask those who are eligible to retire within five years to leave the room. Then figure out how you're going to replace them.That's an exercise I've done with senior management in a client company. A full third of the senior people in that room were eligible to take their pension and go within five years.This is not just a problem in the executive suite. Check out the senior people in sales. Check out the team leaders for key craft functions, the people who usually came up through union apprentice programs.How do you create a direct mail advertising campaign that gets results?
The following tips on creating a direct mail advertising campaign have been street-tested and will bring you huge returns in a short period of time.
In Fact, these tips enabled me to generate over $47,000 in mortgage commissions in less than 30 days!
Keep reading and I will share 3 key elements to creating an effective direct mail advertising campaign:
Key Element #1: The prospect list - Mail to a targeted list of prospects
Here are a couple of ways to find targeted prospect mailing lists in your niche:
Look in your industry trade publications. I found great list providers for my direct mail advertising campaigns in the back of Mortgage Originator Magazine - A popular mortgage industry publication.
Or, search Google.com for: your industry + "mailing lists". For example, I am a mortgage lender so my search would be: mortgage + "mailing lists" in Google.com.
By the way, when purchasing a prospect list for your direct mail advertising, be sure to get some kind of personal information about your prospect to use in your campaign.
Here is an example of personal information I use in my direct mail advertising c
Ensure a cure, don’t just take the medicine. Establish a relationship with the customer, don’t just take an orderSuperficial actions will not do in this competitive market. All of us can take the medicine for our ailments, but the objective is to be cured. Every company can take an order, but at the end of the day, it aims to secure a loyal customer. This is why there is a Chinese saying, “ You can change the soup without changing the medicine.” The effect will not be efficacious. Sadly, sometimes we spend a lot of money on marketing, we know very little about our customer
Keep reading and I will share 3 key elements to creating an effective direct mail advertising campaign:
Key Element #1: The prospect list - Mail to a targeted list of prospects
Here are a couple of ways to find targeted prospect mailing lists in your niche:
Look in your industry trade publications. I found great list providers for my direct mail advertising campaigns in the back of Mortgage Originator Magazine - A popular mortgage industry publication.
Or, search Google.com for: your industry + "mailing lists". For example, I am a mortgage lender so my search would be: mortgage + "mailing lists" in Google.com.
By the way, when purchasing a prospect list for your direct mail advertising, be sure to get some kind of personal information about your prospect to use in your campaign.
Here is an example of personal information I use in my direct mail advertising
While you listen in to a consumer (or co-worker, spouse, significant other), your brain is regularly making hundreds of assumptions. Each word, modulation, and attitude of voice is interpreted, but not always as the orator planned. We can clearly see that 2/3rd of all employees feel management isn’t listening to them.We all believe we know how to listen, sure? The reality is that very few people know how to truly pay attention. In our seriousness to serve, we get pulled out of a discussion by preparing for the answer whereas the other person is still discussing. We hang around for a
Here are a couple of ways to find targeted prospect mailing lists in your niche:
Look in your industry trade publications. I found great list providers for my direct mail advertising campaigns in the back of Mortgage Originator Magazine - A popular mortgage industry publication.
Or, search Google.com for: your industry + "mailing lists". For example, I am a mortgage lender so my search would be: mortgage + "mailing lists" in Google.com.
By the way, when purchasing a prospect list for your direct mail advertising, be sure to get some kind of personal information about your prospect to use in your campaign.
Here is an example of personal information I use in my direct mail advertising
It doesn't really matter how awesome the r?sum? reads, how many great laurels you can rest upon, or how much knowledge and experience you have acquired, you can bet that whether or not you land a job will have a great deal to do with how you answer job interview questions. It's really no secret that a lot of prospective employees below their chances of landing a coveted job by not being prepared for their interview.As a result, they stumble over their words, say the wrong things, or resort to making up responses. The interviewer can immediately see through that kind of charade, and
Or, search Google.com for: your industry + "mailing lists". For example, I am a mortgage lender so my search would be: mortgage + "mailing lists" in Google.com.
By the way, when purchasing a prospect list for your direct mail advertising, be sure to get some kind of personal information about your prospect to use in your campaign.
Here is an example of personal information I use in my direct mail advertising
The old adage 'the more things change the more they stay the same', is as true now as it ever was. A few weeks ago we heard on the news that a well known Telecoms' supplier was whingeing that they were victims of their own success. They had sold too many of a service and couldn't deliver the goods. Worse yet they could not supply the good customer services, to ensure client retention after the failures. The ensuing chaos led to more unhappiness with the supplier, due to the lack of good customer service response.With this age of being able to reach and sell to so many people so fast,
Here is an example of personal information I use in my direct mail advertising campaigns:
* The prospect's current mortgage company
* The prospect's original loan amount
Key Element #2: The Envelope - How to get your letter opened
The envelope must entice your prospects into opening and reading the enclosed letter.
Here are some ideas for getting your envelope opened:
1. Insert a personalized "RE:" line above your prospect's name in a window envelope.
I found that the original lender's name works well in my campaigns:
RE: ABC Mortgage
John Doe
123 N Main St.
City, State Zip
---Bar Code---
2. Use this text with your return address in the upper left corner of the envelope:
Administrative Office
1234 South Broadway Pkwy.
City, State Zip
Confidential Information
Personal and Confidential
Key Element #3: The direct mail advertising mail piece - Get your desired result
The purpose of your direct mail advertising mail piece is to get you
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