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Write You - Storytelling For High Concept And High Touch
It's funny , I have been in the water damage restoration industry for over 20 years. Yet every time I answer a call from a customer who has a water damage it's amazing that the same issues and questions are still asked. Here are a sample of some of the questions I have been asked and the answers that I know will help you in a tight situation.Here is a story that happened many years ago. I received a call a couple of years ago from a man that said he had a sewage damage in his basement. It seems that the sewage line backed up into his bas
The way Wal-Mart stores are designed; being a bagger is a key entry level job. The job of a bagger is to bag purchases for customers on two registers. A bagger is supposed to be
A business plan is your most important tool when going after financing -- private and government -- says James Byrne, Director of the Small Business Consumer Centre.Byrne offers these tips to make your business plan stand out from the crowd.1. The process is as important as the plan itself. Do it yourself, and you'll come away from the experience with a more in-depth, more organized and more crystal-clear vision of your business. If the investor sees that you've invested the time, energy and unified effort to develop your own busine
Facts illuminate..........Stories amuse
Facts reveal..............Stories divert
Facts are for real........Stories are for cover
With the easy access to facts however, facts have become ubiquitous, available at the speed of light because of the internet and search engines like Google. So each fact becomes less valuable. What becomes more valuable is the ability to place these facts in context and deliver them with emotional impact. Stories exist where high concept and high touch intersect. This need is spawning the nascent movement called organizational storytelling at World Bank, NASA, even Xerox. It is even being used in branding advertisement on TV.
And as Mark Turner says in his book The Literary Mind, "Most of our experience, our knowledge and our thinking are organized as stories".
Why am I telling you? Here's Daniel Pink's answer: "Story is having another important impact on business. Like design, it is becoming a key way for individuals and entrepreneurs to distinguish their goods and services in a crowded marketplace."
So I wanted to share with you a story I heard last week. I like this story for three reasons: 1. it's a story out of Wal-Mart's success. 2. we can each apply it as a mini-self-assessment. 3. it's inspirational. I hope you like it too.
At Wal-Mart, in the beginning, everyone would start as a bagger, bagging the customer's purchases. Employees were monitored on a number of criteria. They were assessed on their attitude toward the job, attitude toward the customers, when they arrived for work, when the left, their enthusiasm for the job, contribution to the company and the company mission, etc. Sam Walton came up with a system for ranking all baggers. You were a 1 bagger, a 2 bagger or a 3 bagger.
The way Wal-Mart stores are designed; being a bagger is a key entry level job. The job of a bagger is to bag purchases for customers on two registers. A bagger is supposed to be
There are various laser cutting tools depending on the type of finished product that you prefer.Laser cutter routers that are computer-driven can cut each letter precisely, capturing every detail of the selected style. The said manufacturing systems are useful in cutting out symbols and logos in a cost effective manner.Laser that is in a solid state uses one crystal rod with flat and parallel ends. Both ends have surfaces that have the ability to reflect. A light source that has high density and a flash tube surrounds the crystal.
Facts illuminate..........Stories amuse
Facts reveal..............Stories divert
Facts are for real........Stories are for cover
With the easy access to facts however, facts have become ubiquitous, available at the speed of light because of the internet and search engines like Google. So each fact becomes less valuable. What becomes more valuable is the ability to place these facts in context and deliver them with emotional impact. Stories exist where high concept and high touch intersect. This need is spawning the nascent movement called organizational storytelling at World Bank, NASA, even Xerox. It is even being used in branding advertisement on TV.
And as Mark Turner says in his book The Literary Mind, "Most of our experience, our knowledge and our thinking are organized as stories".
Why am I telling you? Here's Daniel Pink's answer: "Story is having another important impact on business. Like design, it is becoming a key way for individuals and entrepreneurs to distinguish their goods and services in a crowded marketplace."
So I wanted to share with you a story I heard last week. I like this story for three reasons: 1. it's a story out of Wal-Mart's success. 2. we can each apply it as a mini-self-assessment. 3. it's inspirational. I hope you like it too.
At Wal-Mart, in the beginning, everyone would start as a bagger, bagging the customer's purchases. Employees were monitored on a number of criteria. They were assessed on their attitude toward the job, attitude toward the customers, when they arrived for work, when the left, their enthusiasm for the job, contribution to the company and the company mission, etc. Sam Walton came up with a system for ranking all baggers. You were a 1 bagger, a 2 bagger or a 3 bagger.
The way Wal-Mart stores are designed; being a bagger is a key entry level job. The job of a bagger is to bag purchases for customers on two registers. A bagger is supposed to be
What is an NPI? NPI or the National Provider Identification number is a 10-DIGIT unique numbers. It is a combination of intelligent numbers that does not carry information about the healthcare provider such as his provider type, specialty or in what state he is practicing. This unique identifier will eventually replace all of the provider’s insurance individual provider number issued by each insurance company that he participates with. But this will NOT replace the provider’s Tax ID Number which is required on claims submission.more valuable is the ability to place these facts in context and deliver them with emotional impact. Stories exist where high concept and high touch intersect. This need is spawning the nascent movement called organizational storytelling at World Bank, NASA, even Xerox. It is even being used in branding advertisement on TV.
And as Mark Turner says in his book The Literary Mind, "Most of our experience, our knowledge and our thinking are organized as stories".
Why am I telling you? Here's Daniel Pink's answer: "Story is having another important impact on business. Like design, it is becoming a key way for individuals and entrepreneurs to distinguish their goods and services in a crowded marketplace."
So I wanted to share with you a story I heard last week. I like this story for three reasons: 1. it's a story out of Wal-Mart's success. 2. we can each apply it as a mini-self-assessment. 3. it's inspirational. I hope you like it too.
At Wal-Mart, in the beginning, everyone would start as a bagger, bagging the customer's purchases. Employees were monitored on a number of criteria. They were assessed on their attitude toward the job, attitude toward the customers, when they arrived for work, when the left, their enthusiasm for the job, contribution to the company and the company mission, etc. Sam Walton came up with a system for ranking all baggers. You were a 1 bagger, a 2 bagger or a 3 bagger.
The way Wal-Mart stores are designed; being a bagger is a key entry level job. The job of a bagger is to bag purchases for customers on two registers. A bagger is supposed to be
Winning battles left and right is as common as breathing for Tom Cruise. This two-time Forbe's world's most powerful celebrity has scored another win on a battle that could have stolen his name. In July 25th, the World Intellectual Property Organization (WIPO) awarded Tom Cruise full custody of the domain name TomCruise.com over the cyber squatter Jeff Burgar.The WIPO said that Burgar blatantly used the website to sell goods that are not in any way connected to Tom Cruise or Tom Cruise merchandises. The site operated by Burgar for ten years
So I wanted to share with you a story I heard last week. I like this story for three reasons: 1. it's a story out of Wal-Mart's success. 2. we can each apply it as a mini-self-assessment. 3. it's inspirational. I hope you like it too.
At Wal-Mart, in the beginning, everyone would start as a bagger, bagging the customer's purchases. Employees were monitored on a number of criteria. They were assessed on their attitude toward the job, attitude toward the customers, when they arrived for work, when the left, their enthusiasm for the job, contribution to the company and the company mission, etc. Sam Walton came up with a system for ranking all baggers. You were a 1 bagger, a 2 bagger or a 3 bagger.
The way Wal-Mart stores are designed; being a bagger is a key entry level job. The job of a bagger is to bag purchases for customers on two registers. A bagger is supposed to be
Business traveling, even with all of its hustle, bustle, and flat hotel pillows, does have one perk: your company pays for it. Whether they reimburse you for cars from rental agencies or for the miles you put on your own vehicle, one thing stands between you and your financial compensation: tangible proof of what you’ve spent.Keeping financial records of business trips may seem – on the surface – quite simple. However, when more pressing matters get in the way – late plane departures, important business meetings, getting lost in a new city –
The way Wal-Mart stores are designed; being a bagger is a key entry level job. The job of a bagger is to bag purchases for customers on two registers. A bagger is supposed to be able to keep up with two lines. However, there are some baggers who can only keep up with one register line, some who handle two lines and some who can handle three or maybe more lines.
One Baggers arrive at work on time, do the job to the best of their ability and leave on time, no matter what. They can only handle one register line. They don't see what needs to be done beyond their assigned tasks and don't concern themselves with anything else.
Two Baggers are very similar. They arrive on time, leave on time, and do the job of bagging for two register lines very competently. While on the job, they do what needs to be done very thoroughly. In time, they can rise into supervisory and middle management roles.
Now Three Baggers are a whole different animal - hard to tame, harder to contain.
Three Baggers come in early, leave late, look for extra work that needs to be done, put the job first even at quitting time. They make sure that all the lines have baggers and will stay late until the replacement shows up. They pitch in, in a pinch or a crisis, without being asked. They love their job and the company. They are your cheerleaders, your enthusiasts. These stars are going someplace. Don't hold them back. If you can, use those star qualities to advance your business.
After reading those three job descriptions: are you a One-bagger, a Two-bagger or a Three-bagger? And working for you, do you have One-baggers, Two- baggers or Three-baggers? And who do you want in those positions?
Now isn't it easier to remember the distinctions between these skill sets/character sets from a story than antiquated job descriptions? Try using stories and metaphors to make your point this week.
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