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    The Forgotten Market
    There are a great many online business people who are forgetting the potential that this particular forgotten market can be providing them. The forgotten market I am referring to is the off-line market and as for the potential, it could prove to be quite profitable for you. What you need to do though, is t
    "Conference?"
  • Partner: "Yeah, food was wonderful, and the keynote speakers were really good too."
  • You: "Good keynote speakers?"
  • Partner: "Yeah, Bob Johns was there, and Adam Carlson gave a talk on business ethics."
  • You: "Business ethics?"
  • Partner: "Yeah... [conversation continues]."
  • You (repeating earlier keyword to take conversation a different direction): "You said the food was wonderful?"
  • Putting a Method to the Marketing Madness
    The new year is here and its time to get your marketing plan of attack into gear. Market planning has a lot in common with financial planning. You must first decide what your goals are, who your target market is, how you will reach your targets and set up a long-term plan to reach your target markets.What
    Whenever you meet someone new, whether it's at an informal gathering (e.g. a party) or at a more formal venue (e.g. a business conference), sometimes it's hard to know how to start a conversation. Keeping it going is even harder. How can you have a great, memorable conversation that your conversant won't forget? The good news is that there are two simple tricks for captivating the person your talking to. Keep reading and I'll explain how.

    Trick #1: Turn the spotlight on them, not you. Rather than focusing too much on you, the more you can get your conversant to think about and speak about themselves, the more engrossed they will be with the subject matter of the conversation. Confident people realize that if they listen more than they talk, they will learn more about someone, and in the process, they are able to captivate the talker. In most cases, the talker won't even realize that he or she is doing most of the talking! This technique works surprisingly well, and even causes you to be more memorable to the speaker. My manager still remembers one conversation I had with him when I first got to know him. He considers it one of our best conversations, but the truth is, I didn't say much but rather kept the conversation on him!

    Trick #2: Echo key words like a parrot. Conversations naturally bounce back and forth between you and the other person. It can be nerve-wracking when it gets back to be your turn, and you don't know what to say next to keep the flow of the conversation going. Fortunately, a foolproof technique is to identify a key word that your speaker just said, and to echo it back, prompting further elaboration. For example, here's a sample conversation that makes use of the echo technique to easily keep a conversation going (and even steering it different ways):

    • Partner: "I had a great time at the conference."
    • You: "Conference?"
    • Partner: "Yeah, food was wonderful, and the keynote speakers were really good too."
    • You: "Good keynote speakers?"
    • Partner: "Yeah, Bob Johns was there, and Adam Carlson gave a talk on business ethics."
    • You: "Business ethics?"
    • Partner: "Yeah... [conversation continues]."
    • You (repeating earlier keyword to take conversation a different direction): "You said the food was wonderful?"

    The Five Stages of Change for Small Business Owners
    Change is a tricky thing. If you are someone contemplating the changes that will occur by becoming a successful small business owner, it will be helpful for you to have a bird's eye view of where you are along the continuum.To that end, Dr. James Prochaska and Carlo DiClemente developed a Transtheoretica
    ight on them, not you. Rather than focusing too much on you, the more you can get your conversant to think about and speak about themselves, the more engrossed they will be with the subject matter of the conversation. Confident people realize that if they listen more than they talk, they will learn more about someone, and in the process, they are able to captivate the talker. In most cases, the talker won't even realize that he or she is doing most of the talking! This technique works surprisingly well, and even causes you to be more memorable to the speaker. My manager still remembers one conversation I had with him when I first got to know him. He considers it one of our best conversations, but the truth is, I didn't say much but rather kept the conversation on him!

    Trick #2: Echo key words like a parrot. Conversations naturally bounce back and forth between you and the other person. It can be nerve-wracking when it gets back to be your turn, and you don't know what to say next to keep the flow of the conversation going. Fortunately, a foolproof technique is to identify a key word that your speaker just said, and to echo it back, prompting further elaboration. For example, here's a sample conversation that makes use of the echo technique to easily keep a conversation going (and even steering it different ways):

    • Partner: "I had a great time at the conference."
    • You: "Conference?"
    • Partner: "Yeah, food was wonderful, and the keynote speakers were really good too."
    • You: "Good keynote speakers?"
    • Partner: "Yeah, Bob Johns was there, and Adam Carlson gave a talk on business ethics."
    • You: "Business ethics?"
    • Partner: "Yeah... [conversation continues]."
    • You (repeating earlier keyword to take conversation a different direction): "You said the food was wonderful?"

    Career Choices; Buying a Franchise, Starting a New Business or a Job in Corporate America
    There is no doubt that life is full of choices and one of the toughest choices of all is deciding which career path to take. There are no guarantees and sometimes success in the workforce depends a lot upon luck and due diligence. Taking a job in corporate America makes a lot of sense because you get a regular
    technique works surprisingly well, and even causes you to be more memorable to the speaker. My manager still remembers one conversation I had with him when I first got to know him. He considers it one of our best conversations, but the truth is, I didn't say much but rather kept the conversation on him!

    Trick #2: Echo key words like a parrot. Conversations naturally bounce back and forth between you and the other person. It can be nerve-wracking when it gets back to be your turn, and you don't know what to say next to keep the flow of the conversation going. Fortunately, a foolproof technique is to identify a key word that your speaker just said, and to echo it back, prompting further elaboration. For example, here's a sample conversation that makes use of the echo technique to easily keep a conversation going (and even steering it different ways):

    • Partner: "I had a great time at the conference."
    • You: "Conference?"
    • Partner: "Yeah, food was wonderful, and the keynote speakers were really good too."
    • You: "Good keynote speakers?"
    • Partner: "Yeah, Bob Johns was there, and Adam Carlson gave a talk on business ethics."
    • You: "Business ethics?"
    • Partner: "Yeah... [conversation continues]."
    • You (repeating earlier keyword to take conversation a different direction): "You said the food was wonderful?"

    Starting an IT Consulting Business: Establishing Partnerships
    When starting an IT consulting business, should you already have partnerships established with other companies to provide services that you don’t? The whole problem with running an IT consulting business is that you need to be able to satisfy a lot of needs. However, don’t let that hold you back from getting sta
    back to be your turn, and you don't know what to say next to keep the flow of the conversation going. Fortunately, a foolproof technique is to identify a key word that your speaker just said, and to echo it back, prompting further elaboration. For example, here's a sample conversation that makes use of the echo technique to easily keep a conversation going (and even steering it different ways):

    • Partner: "I had a great time at the conference."
    • You: "Conference?"
    • Partner: "Yeah, food was wonderful, and the keynote speakers were really good too."
    • You: "Good keynote speakers?"
    • Partner: "Yeah, Bob Johns was there, and Adam Carlson gave a talk on business ethics."
    • You: "Business ethics?"
    • Partner: "Yeah... [conversation continues]."
    • You (repeating earlier keyword to take conversation a different direction): "You said the food was wonderful?"

    Status Quo Pep Talks That Can Threaten Your Leadership
    Organizations live and die by results. Yet most organizations get a fraction of the results they are capable of. There are many reasons for this: poor strategy, poor leadership, insufficient resources, etc. But one main reason is overlooked by most leaders. Many organizations stumble because they are permeat
    "Conference?"
  • Partner: "Yeah, food was wonderful, and the keynote speakers were really good too."
  • You: "Good keynote speakers?"
  • Partner: "Yeah, Bob Johns was there, and Adam Carlson gave a talk on business ethics."
  • You: "Business ethics?"
  • Partner: "Yeah... [conversation continues]."
  • You (repeating earlier keyword to take conversation a different direction): "You said the food was wonderful?"
  • Keep these two simple techniques in mind, and the conversations will flow and be more memorable. Good luck!

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