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Does Your Business Appeal To $227 Billion Of 'Lohas' (Green) Consumers?
Are you wondering what LOHAS stands for? Don't feel bad if you aren't familiar with it yet. If you're living in the SF Bay Area, you understand it more than you may know. LOHAS is a convenient marketing buzzword that stands for Lifestyles of Health and Sustainability. Simply put, it refers to the $227 billion dollar consumer market of people who want more consciousness in their day-to-day lives and are spending their money accordingly. This large subculture is detailed in the book, The Cultural Creatives by Paul Ray and Sherry Ruth Anderson. If you're actively building a business in the alternative health, spa, or personal development fields, you're probably in this demographic yourself, but either way, chances

has nothing to do with MLM – you don’t like the concept, you may think too many people end up as ‘victims’ and only the people at the top make any real money.

It doesn’t matter if you think you have been

What Is Your Business?
There are more and more individuals who are striving to make their own business out of nothing. People want to have something to call their own. They want to start from the bottom and work their way to the top without having to deal with the boss. For many people, this is a way of life. For others, they can only dream of owning their own business. In the world we live in, there are hundreds of thousands of companies. Hundreds more will be started tomorrow. But, what makes one succeed and others to fail?It has nothing to do with luck either. While many would like to think so, it is usually not luck that brings a business down. Instead, it is lack of communication, lack of funding, or lack of structure and

MLM – Multi-Layered Marketing Network Marketing, Pyramid Marketing - call it what you will.

A great many people think of it as a scam, a less than ethical way to sell a product. In fact, in many cases there is hardly a product at all involved and you are simply selling opportunities for people to take money off other people (this is when it borders on being illegal). Whatever you think of MLM though (Pro - if you have made any money from them – definitely Con - if you feel that you have been ‘scammed’ by one – neutral - I guess, if you don’t know what I’m talking about!) they are here to stay and I for one am glad of it.

I am a fan – a BIG fan of Networking and whatever your past experiences (good or bad) you should be too if you are involved in any type of Internet business…

It does not matter if your business has nothing to do with MLM – you don’t like the concept, you may think too many people end up as ‘victims’ and only the people at the top make any real money.

It doesn’t matter if you think you have been

Toxic Bosses
What’s everyone’s favorite topic around the water cooler? Bad bosses! You know, the ones who make life in the office unbearable? Here are some of the more common varieties you’ll find.1. The Screamer. You can’t miss this guy. He never stops to consider his audience or who might be listening when he starts one of his rants. He’ll dress down a subordinate in the middle of the hall; he’ll scream at the supplier on the phone; he’ll holler to his secretary from inside his office instead of using the intercom. Nothing’s private and no one is exempt from his temper.2. Dr. Jekyll and Mr. Hyde. A variation on The Screamer, only without the consistency. With this boss, you never know whether you’re going to

here is hardly a product at all involved and you are simply selling opportunities for people to take money off other people (this is when it borders on being illegal). Whatever you think of MLM though (Pro - if you have made any money from them – definitely Con - if you feel that you have been ‘scammed’ by one – neutral - I guess, if you don’t know what I’m talking about!) they are here to stay and I for one am glad of it.

I am a fan – a BIG fan of Networking and whatever your past experiences (good or bad) you should be too if you are involved in any type of Internet business…

It doesn’t matter if you think you have been

Ain't We Wonderful!
It may come as a surprise to you to discover that customers don’t buy your products or services because they feel that you have a right to make a profit. In other words, their motive for doing business with you is not to help you buy the latest Jaguar or put your children through college. You think this is a joke? Recent research shows that something like 60% of businesspeople place more importance on what they will get from a transaction than on what their customers will benefit.In essence, their profitability is more crucial to them than is customer satisfaction. And it shows.If you are in any doubt about this, cast your eyes over the myriad of ads, brochures, websites and so on that major on th

you have made any money from them – definitely Con - if you feel that you have been ‘scammed’ by one – neutral - I guess, if you don’t know what I’m talking about!) they are here to stay and I for one am glad of it.

I am a fan – a BIG fan of Networking and whatever your past experiences (good or bad) you should be too if you are involved in any type of Internet business…

It doesn’t matter if you think you have been

The Ten Commandments of Marketing
1. The philosophy of “build it and they will come” only works in the movies – marketing is essential to the success of any business, ignore it and your business will fail.2. Marketing is not like Christmas, you can’t just do it once a year – marketing is one of those ongoing activities in your business that you keep building and building. It’s not a one off exercise.3. Who are you? Before you can tell your customers who you are you need to know who you are. Ask yourself the questions – who am I aiming at, what does my business stand for, what is the idea or image I want to portray?4. Who are your customers and do they fit you? Trying to be all things to all people is a sure fire way to fail

it.

I am a fan – a BIG fan of Networking and whatever your past experiences (good or bad) you should be too if you are involved in any type of Internet business…

It doesn’t matter if you think you have been

Buy A Business In Your Own Backyard And You Could Be Committing Business Suicide
Whenever I talk about buying businesses I tend to get a lot of questions about distance. How far away should a business you buy be? Should it be in your backyard? Should it be in another city? Another state? Another country? In other words, they want to know if distance plays a factor in the success of a business they buy, and what do I think about it? My answer: Ideally -- and this is different for everyone, so this is just my personal preference -- I would recommend one closer to home but not too close. You don’t want to live over the store. You have no idea what you're in for if it's right down the street (even if you are having other people run it for you) because there’s a tendency to

has nothing to do with MLM – you don’t like the concept, you may think too many people end up as ‘victims’ and only the people at the top make any real money.

It doesn’t matter if you think you have been ‘scammed’ yourself – or you know someone who feels they have.

It doesn’t matter if you are sick of seeing so many MLM schemes every time you surf the Internet (each promising more and more easy riches).

It doesn’t matter if you (like me) hate all the HYPE and the Webpage Headers showing mansions and sports cars and $100.00 bills – and all the outrageous promises of untold wealth without effort?

And it doesn’t matter if you have tried many times in different MLM programs and have yet to make your fortune (keep at it – you may one day!) – But whatever, as you spend your money trying you are helping ALL of us!...All of us who are involved in the GIANT Club of Internet business.

If you have an Online business - ANY online business…you are simply a part of this HUGE ‘Club’…! And as members of this massive ‘club

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Many people talk about business strategy but have a great failure to realise exactly what this is - is it surprising that a great deal of business people have a huge problem discussing this when they don't exactly know what this is!

If the need to survive is driving most of your business decisions then you and your organization may be in serious jepoardy of perishing. If this sounds like a paradox to you then you don't truly understand the risks that you are taking by buying into the supposed benefits of such a need.

Here is information on selling from a website every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

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