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Write You - Networking or Sweatworking
A personal SWOT analysis is a powerful technique that can be used when seeking a career change (or indeed any other personal change in your life). Linked to a strong and powerful goal, it can enable you to take advantage of your skills, talents and abilities to take your career to the next level.SWOT stands for:Strengths Weaknesses Opportuniti
Networking is only one part of your marketing. Your networking must fit with all of your other marketing activities and there must be synergy among the different marketing activities. Don’t try to adopt a netw
The business world sometimes appears to be a war zone. Customers and clients feel that businesses don’t respect them. Workers mutter about the treatment from customers or clients, co-workers, supervisors, or employers. Employers complain about employees and customers or clients. Everyone seems to be angry about someone else. Let’s choose one battleground and examine it
Yes, I can give you examples of how networking helped boost my career and my business.
No, networking is not a quick fix.
Yes, networking can be frustrating – even when you are doing the right things. It’s more frustrating when you are doing the wrong things, and even more frustrating when you are not sure if you are doing the right things.
What are the most common mistakes in networking?
The myth is in thinking that networking is an event.
The reality is that networking is a process.
Perhaps you have attended a networking event and witnessed “Mr. Power Networker” in action. He runs around the room distributing his business card like a cheap flyer. He shakes as many hands as he can grab, while spewing his 30-second commercial like manure. Then he quickly pounces on the next victim.
This misguided networker is not networking – he is sweatworking. He is sweating as he works the room. He believes that he is doing good – because he believes in the mantra – “no pain, no gain”. He knows this is painful and sweaty work - he just doesn’t realize how much pain he might be inflicting on others. After the event he sweats by the phone and wonders why nobody calls.
Networking is only one part of your marketing. Your networking must fit with all of your other marketing activities and there must be synergy among the different marketing activities. Don’t try to adopt a netwo
Companies invest a lot of money in naming their products and services – trying to achieve a distinctive and memorable name that conveys their brand image to the market place. Name disputes arise when someone else uses a name that is “confusingly similar” and seems to “trade off” the established business name. The cases below highlight some name disputes. Test yours
What are the most common mistakes in networking?
The myth is in thinking that networking is an event.
The reality is that networking is a process.
Perhaps you have attended a networking event and witnessed “Mr. Power Networker” in action. He runs around the room distributing his business card like a cheap flyer. He shakes as many hands as he can grab, while spewing his 30-second commercial like manure. Then he quickly pounces on the next victim.
This misguided networker is not networking – he is sweatworking. He is sweating as he works the room. He believes that he is doing good – because he believes in the mantra – “no pain, no gain”. He knows this is painful and sweaty work - he just doesn’t realize how much pain he might be inflicting on others. After the event he sweats by the phone and wonders why nobody calls.
Networking is only one part of your marketing. Your networking must fit with all of your other marketing activities and there must be synergy among the different marketing activities. Don’t try to adopt a netw
There were only an estimated 1800 active franchisors in this country at the end of 2002, that number down from 6000 in a single decade. It is not hard from this effort to increase regulations to see why. I believe the Federal Trade Commission’s franchising expenditures should be cut by the same rate of decline after all they caused it. Why is the Federal Trade Commiss
This misguided networker is not networking – he is sweatworking. He is sweating as he works the room. He believes that he is doing good – because he believes in the mantra – “no pain, no gain”. He knows this is painful and sweaty work - he just doesn’t realize how much pain he might be inflicting on others. After the event he sweats by the phone and wonders why nobody calls.
Networking is only one part of your marketing. Your networking must fit with all of your other marketing activities and there must be synergy among the different marketing activities. Don’t try to adopt a netw
Cash flow is your business’s lifeblood, and managing it effectively is the key to its long-term solvency. The first mistake that business owners make is thinking that receivables will always come on a regular schedule. A little optimism is always good for business, but too much can be lethal. Keep in mind that your buyers can and will miss payments. It is your responsibi
Networking is only one part of your marketing. Your networking must fit with all of your other marketing activities and there must be synergy among the different marketing activities. Don’t try to adopt a netw
Nowadays it is very easy to find a customer service job in almost each and every field in the market. All types of companies, offices (small or big), professional’s etc. require customer service people to assist their customers and provide good service to maintain their business. Different customer service positions can be seen anywhere whether it is a salesgirl in cloth
Networking is only one part of your marketing. Your networking must fit with all of your other marketing activities and there must be synergy among the different marketing activities. Don’t try to adopt a networking persona that is incongruent with your other marketing activities. Your message must be consistent.
Networking is a strategic process. To be more successful at networking you must formulate and follow a plan. Any good strategic plan includes goal definition, systematic processes, resource allocation and skill development. Remember to measure results along with inputs and make necessary course corrections.
A good network can give you a strategic advantage over your competition. Yes, networking takes time and patience. Any new process or skill set is slow at first. Once you reach that sweet spot on the learning curve your results take off.
Yes, you will still attend some networking events. But you will be more strategic in choosing which to attend and you will make better use of your time. Consider each networking event that you attend a personal marketing event just for you. Prepare for that event. Set goals for each event. Draw a simple plan for the event. Rehearse your lines. After the event review your performance, measure results and learn from what actually happened. Follow up with your contacts. Then start preparing for your next ne
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