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Write You - Networking Your Way to Profits: Part 1 'The Power of The Elevator Speech'
Water - The 21st Century Business!
We just can’t live without! But can we live with what we have? With water quality at an all time low – the needs are great for a simple, effective solution for improved drinking water. With a general increase in awareness of health requirements and an immense demand for simple answers – the providers of this solution are set to become the next millionaires.Prick up your ears because ‘The Wellness Revolution’ is here and, by all predictions, is set to become the next trillion dollar industry. You can see it everywhere, emerging as people wake from their state of slumber to regain their health and vitality after years of lethargy.The ‘Baby Boomers’ have set the pace and are demanding a bette
eople to each other. Concentrate on creating a network of contaWe just can’t live without! But can we live with what we have? With water quality at an all time low – the needs are great for a simple, effective solution for improved drinking water. With a general increase in awareness of health requirements and an immense demand for simple answers – the providers of this solution are set to become the next millionaires.Prick up your ears because ‘The Wellness Revolution’ is here and, by all predictions, is set to become the next trillion dollar industry. You can see it everywhere, emerging as people wake from their state of slumber to regain their health and vitality after years of lethargy.The ‘Baby Boomers’ have set the pace and are demanding a bette
What Do Workers Really Want Anyway?
If you think that giving workers what they want means giving them extra high wages, lots of free time, and no pressure, think again. Giving that to the people who work for you probably won't have an ounce of effect on productivity.But there are things that workers want that you can deliver and that will make a difference. Here are some of them.Workers want to be treated fairly. They want fair compensation, not necessarily the highest salaries around, but fair relative to other people they know who do similar work.Workers also want to be treated fairly compared to how they perform. In a fair workplace, the consequences match the performance. Good performers do better. Poor performers get repr
Networking Your Way to Profit – Part 1If you think that giving workers what they want means giving them extra high wages, lots of free time, and no pressure, think again. Giving that to the people who work for you probably won't have an ounce of effect on productivity.But there are things that workers want that you can deliver and that will make a difference. Here are some of them.Workers want to be treated fairly. They want fair compensation, not necessarily the highest salaries around, but fair relative to other people they know who do similar work.Workers also want to be treated fairly compared to how they perform. In a fair workplace, the consequences match the performance. Good performers do better. Poor performers get repr
The ‘Elevator Speech’ – Part 1
Create your own business network and you create a wealth of opportunity. The opportunity to find business; give business and introduce business people to each other. Concentrate on creating a network of contac
Brand: Unleash The Power within
What is a Brand?Brand is an identification of a company and its products. It can be in the form of logo, symbol, color or just a name. This identification helps distinguish itself among its competitors.Creation of brand is not just creating a logo or byline statement or a symbol. It is the creation of experience, which would make the customer, want more and more of it. An experience, which can create strong positive emotions, something that can lead the customer to trust and become loyal to it. First thing that qualifies a company or product to be a brand is the ability to create emotions. Brand has to be associated or should trigger emotions.Logos, colors, symbols, statements, adve
rong>The ‘Elevator Speech’ – Part 1What is a Brand?Brand is an identification of a company and its products. It can be in the form of logo, symbol, color or just a name. This identification helps distinguish itself among its competitors.Creation of brand is not just creating a logo or byline statement or a symbol. It is the creation of experience, which would make the customer, want more and more of it. An experience, which can create strong positive emotions, something that can lead the customer to trust and become loyal to it. First thing that qualifies a company or product to be a brand is the ability to create emotions. Brand has to be associated or should trigger emotions.Logos, colors, symbols, statements, adve
Create your own business network and you create a wealth of opportunity. The opportunity to find business; give business and introduce business people to each other. Concentrate on creating a network of conta
7 Questions to Ask Before You Advertise
Most business owners and managers keep a fairly close eye on their marketing budgets.And nothing throws a budget out of whack faster than advertising.Advertising, or paying good money to get your message in front of your target market, still has a place in your marketing mix, although it's not quite as effective as it once was.If you're going to advertise, you need to be smart about it -- or you can quickly find yourself with a blown budget and not much to show for it. Below are seven questions to ask yourself before writing out that check.1. Do you need to generate customers/traffic/leads/etc. right away? If so, then you better pull out your wallet. Advertising is hands down the fastest w
business network and you create a wealth of opportunity. The opportunity to find business; give business and introduce business people to each other. Concentrate on creating a network of contaMost business owners and managers keep a fairly close eye on their marketing budgets.And nothing throws a budget out of whack faster than advertising.Advertising, or paying good money to get your message in front of your target market, still has a place in your marketing mix, although it's not quite as effective as it once was.If you're going to advertise, you need to be smart about it -- or you can quickly find yourself with a blown budget and not much to show for it. Below are seven questions to ask yourself before writing out that check.1. Do you need to generate customers/traffic/leads/etc. right away? If so, then you better pull out your wallet. Advertising is hands down the fastest w
Logo vs Business Identity , Which One is Right for Your Small Business?
There seems to be a lot of confusion between logos and business identities. As a small business owner it's important that you identify what your logo or business identity is supposed to do for you, and what result you intend on getting from having it designed. Below are two lists that compare side by side what you can expect from a logo and from a business identity. This all comes down faith and belief in yourself and your company. Business owners that invest in a business identity know they have a good business model and want to invest in their future success. Conversely, logo-purchasing business owners aren't confident or self-assured that they'll be in business
portunity to find business; give business and introduce business people to each other. Concentrate on creating a network of contaThere seems to be a lot of confusion between logos and business identities. As a small business owner it's important that you identify what your logo or business identity is supposed to do for you, and what result you intend on getting from having it designed. Below are two lists that compare side by side what you can expect from a logo and from a business identity. This all comes down faith and belief in yourself and your company. Business owners that invest in a business identity know they have a good business model and want to invest in their future success. Conversely, logo-purchasing business owners aren't confident or self-assured that they'll be in business
Only The Weak Ones Quit!
Is that true? There is a story of a CEO of a multi-national company who decided to withdraw a product from the market when it had consistently failed for nine months and eaten up millions of pounds in advertising, promotions etc. Was he weak? He could have maintained the myth of success and stayed in the market and gradually withdrawn, costing him and his company many more millions. Instead, he chose to face the fact that they had made a bad decision backing the product in the first place. He admitted his mistake publicly and withdrew the product before it cost him and his shareholders more money. Is he weak?
Is that true? There is a story of a CEO of a multi-national company who decided to withdraw a product from the market when it had consistently failed for nine months and eaten up millions of pounds in advertising, promotions etc. Was he weak? He could have maintained the myth of success and stayed in the market and gradually withdrawn, costing him and his company many more millions. Instead, he chose to face the fact that they had made a bad decision backing the product in the first place. He admitted his mistake publicly and withdrew the product before it cost him and his shareholders more money. Is he weak?
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