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Write You - 10 Tips to Polish Your Press Release
I think we all know the answer to this question.Of course getting up in front of multiple, very qualified prospects for your product or service will result in additional interested parties willing to investigate or buy what you have to offer. It also establishes you as an expert in whatever you do.But that is not why I am writing this post.My main question for you is...Why don't more business owners use this most profitable technique?I think the answer to that question has to do with facing your F.E.A.R.O
Tip #8 – The Internet has become an incredibly useful tool for instantly distributing news at a low cost. My favorites are PRWeb.com and PRLeap.com, although I have also used Free-Press-Release.com and SBwire.com. I love that these sites are inexpensive, easy to use, and they track statistics on each press release so you know how many times it has been read, forwarded, printed, etc.
Tip #9 – Pr
A career as a paralegal is an excellent choice. Young people graduating from high school and college should consider becoming a paralegal, legal assistant or legal secretary. There are many reasons to explore legal careers.Some people use their office staff positions as springboards to become attorneys. They can work during the day and take classes in the evening. While they are working in their springboard positions, they learn on-the-job. They might admit this arrangement, though tough at times, gives them an advantage in law school
Tip #1 – Your press release must be newsworthy. You can’t write a press release to say how great your company is without having a reason for saying so. OK, that’s not entirely true. You can write a press release saying “ABC Company is the BEST widget maker in the world.” However, news outlets won’t listen. However, if you say “ABC Company was recently awarded a million dollar contract by the U.S. Government to make widgets,” the media is much more likely to pick up your story.
Tip #2 – The first paragraph of your press release should summarize your news factually and succinctly. Leave out the modifiers like biggest, best, most sought after, etc. Keep it short and to the point. Details can be added in subsequent paragraphs.
Tip #3 – Dress up your press release with a pertinent quote from a company official or an industry expert. This not only adds credibility to the press release, but it is more interesting to read. It also provides media outlets with an additional contact name for further information.
Tip #4 – The end of your press release should always contain a brief – no more than two or three sentences – about your company. Here’s an example: “ABC Company was founded by widget maker Tom Jones after he retired from Widget University in 1999. The company has grown exponentially since its early days, adding commercial and industrial to its line of widgets last year. For more information about ABC Company, please visit the company’s Web site at www.abccompany.com or call 888-555-1212.”
Tip #5 – Be sure to include contact information (name, phone number, e-mail address and Web site). While some people prefer to include this at the beginning of the press release, it is becoming more popular to include this information at the end of the press release. Regardless of where you choose to include it, make sure it is easy to find.
In addition to writing a press release that will get noticed, it is also important to know to whom to send it.
Tip #6 – Choose your audience based on the anticipated level of interest. For example, if you are announcing quarterly earnings for an international company, your press release should go to as many media outlets as possible. However, if you are discussing a local event in your press release, concentrate your efforts on the local print, radio and TV media.
Tip #7 – If your audience is on the edge of another market, distribute it to both markets but change it slightly to make it more suitable to the second market. For example, I recently distributed a press release to the primary market of Whatcom and Skagit Counties (Washington) with the title “Local Businesses Help Kick Multiple Sclerosis.” To make this newsworthy to the two counties to the south, I changed the heading to “Northwestern Businesses Help Kick Multiple Sclerosis.” This slight adjustment increased the likelihood that other markets would pick up the story.
Tip #8 – The Internet has become an incredibly useful tool for instantly distributing news at a low cost. My favorites are PRWeb.com and PRLeap.com, although I have also used Free-Press-Release.com and SBwire.com. I love that these sites are inexpensive, easy to use, and they track statistics on each press release so you know how many times it has been read, forwarded, printed, etc.
Tip #9 – Pre
It was probably first discovered out there in the caves or wherever else the history of mankind begun. And yet this weapon has been used so sparingly over the centuries. It is so powerful that those surprisingly few who have stumbled on to it and appreciated and respected its power have ended up making untold fortunes.Even the greatest mail order marketer of them all, Joe Karbo, created a selling system that showed he fully understood the power of this weapon. (More on that at the end of this article.)I am sure you’re dying to hear
Tip #2 – The first paragraph of your press release should summarize your news factually and succinctly. Leave out the modifiers like biggest, best, most sought after, etc. Keep it short and to the point. Details can be added in subsequent paragraphs.
Tip #3 – Dress up your press release with a pertinent quote from a company official or an industry expert. This not only adds credibility to the press release, but it is more interesting to read. It also provides media outlets with an additional contact name for further information.
Tip #4 – The end of your press release should always contain a brief – no more than two or three sentences – about your company. Here’s an example: “ABC Company was founded by widget maker Tom Jones after he retired from Widget University in 1999. The company has grown exponentially since its early days, adding commercial and industrial to its line of widgets last year. For more information about ABC Company, please visit the company’s Web site at www.abccompany.com or call 888-555-1212.”
Tip #5 – Be sure to include contact information (name, phone number, e-mail address and Web site). While some people prefer to include this at the beginning of the press release, it is becoming more popular to include this information at the end of the press release. Regardless of where you choose to include it, make sure it is easy to find.
In addition to writing a press release that will get noticed, it is also important to know to whom to send it.
Tip #6 – Choose your audience based on the anticipated level of interest. For example, if you are announcing quarterly earnings for an international company, your press release should go to as many media outlets as possible. However, if you are discussing a local event in your press release, concentrate your efforts on the local print, radio and TV media.
Tip #7 – If your audience is on the edge of another market, distribute it to both markets but change it slightly to make it more suitable to the second market. For example, I recently distributed a press release to the primary market of Whatcom and Skagit Counties (Washington) with the title “Local Businesses Help Kick Multiple Sclerosis.” To make this newsworthy to the two counties to the south, I changed the heading to “Northwestern Businesses Help Kick Multiple Sclerosis.” This slight adjustment increased the likelihood that other markets would pick up the story.
Tip #8 – The Internet has become an incredibly useful tool for instantly distributing news at a low cost. My favorites are PRWeb.com and PRLeap.com, although I have also used Free-Press-Release.com and SBwire.com. I love that these sites are inexpensive, easy to use, and they track statistics on each press release so you know how many times it has been read, forwarded, printed, etc.
Tip #9 – Pr
Could you hope to live without a career all life despite inheriting a legacy? Career is not just about living out of inherited money, nor is it limited to earning livelihood. Holistically speaking it is the progression of ones working or professional life. Career indeed means a lot these days. Nowadays, parents start grooming their children from the day one she starts her education, guide and help their children choose their career.Choosing and Making a Career To some, choosing a career is as simple as a ready to eat preparation serve
Tip #5 – Be sure to include contact information (name, phone number, e-mail address and Web site). While some people prefer to include this at the beginning of the press release, it is becoming more popular to include this information at the end of the press release. Regardless of where you choose to include it, make sure it is easy to find.
In addition to writing a press release that will get noticed, it is also important to know to whom to send it.
Tip #6 – Choose your audience based on the anticipated level of interest. For example, if you are announcing quarterly earnings for an international company, your press release should go to as many media outlets as possible. However, if you are discussing a local event in your press release, concentrate your efforts on the local print, radio and TV media.
Tip #7 – If your audience is on the edge of another market, distribute it to both markets but change it slightly to make it more suitable to the second market. For example, I recently distributed a press release to the primary market of Whatcom and Skagit Counties (Washington) with the title “Local Businesses Help Kick Multiple Sclerosis.” To make this newsworthy to the two counties to the south, I changed the heading to “Northwestern Businesses Help Kick Multiple Sclerosis.” This slight adjustment increased the likelihood that other markets would pick up the story.
Tip #8 – The Internet has become an incredibly useful tool for instantly distributing news at a low cost. My favorites are PRWeb.com and PRLeap.com, although I have also used Free-Press-Release.com and SBwire.com. I love that these sites are inexpensive, easy to use, and they track statistics on each press release so you know how many times it has been read, forwarded, printed, etc.
Tip #9 – Pr
Many executive management teams have chosen to use franchising as an option to grow their businesses and sell more products and services, while receiving additional royalties from the franchise outlets. Each one of these outlets must be listed in the Uniform Franchise Offering Circular or UFOC, as required by both Federal and some State regulatory bodies. The Uniform Franchise Offering Circular are to be given to each potential franchise buyer 10 days prior to purchase.It is very important for the Franchisor Business Management Team to hav
Tip #6 – Choose your audience based on the anticipated level of interest. For example, if you are announcing quarterly earnings for an international company, your press release should go to as many media outlets as possible. However, if you are discussing a local event in your press release, concentrate your efforts on the local print, radio and TV media.
Tip #7 – If your audience is on the edge of another market, distribute it to both markets but change it slightly to make it more suitable to the second market. For example, I recently distributed a press release to the primary market of Whatcom and Skagit Counties (Washington) with the title “Local Businesses Help Kick Multiple Sclerosis.” To make this newsworthy to the two counties to the south, I changed the heading to “Northwestern Businesses Help Kick Multiple Sclerosis.” This slight adjustment increased the likelihood that other markets would pick up the story.
Tip #8 – The Internet has become an incredibly useful tool for instantly distributing news at a low cost. My favorites are PRWeb.com and PRLeap.com, although I have also used Free-Press-Release.com and SBwire.com. I love that these sites are inexpensive, easy to use, and they track statistics on each press release so you know how many times it has been read, forwarded, printed, etc.
Tip #9 – Pr
Are you one of the few job-hunters who takes the time and trouble to mail a thank you letter after an interview -- or do you regard sending a note of thanks as just an old-fashioned habit from another era? If, like many people, you fall into the second category, you might just be missing out on a golden opportunity to impress an interviewer even more!Here are seven top reasons why making the effort to send a thank you letter isn't just good manners -- it's good business sense:It helps the interviewer to remember you.
Tip #8 – The Internet has become an incredibly useful tool for instantly distributing news at a low cost. My favorites are PRWeb.com and PRLeap.com, although I have also used Free-Press-Release.com and SBwire.com. I love that these sites are inexpensive, easy to use, and they track statistics on each press release so you know how many times it has been read, forwarded, printed, etc.
Tip #9 – Press releases can also be distributed in press kits. Normally sent to the media to announce new products or significant business changes, press kits are handy tools to share your company’s message consistently and inexpensively to a variety of media. Each press kit should, of course, include a press release of some kind.
Tip #10 – For companies who have a press or media page on their Web sites, this is a great spot to include press releases. This not only increases a company’s key words, but it provides an easy place for customers and the media to find updates. When distributing a press release, be sure to post it on your Web site.
While you can’t control when or if a given media outlet will carry your press release, following the above tips can improve your odds.
Copyright 2006 Dana Blozis
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