Write You - Business

5 Reasons Not to Use PowerPoint
If you want people to take you and your ideas seriously, avoid using PowerPoint when you speak. Here are 5 reasons why.1. PowerPoint is boring. When's the last time you thought, "Boy, I sure hope the presenter uses PowerPoint"? Years ago people were wowed by PowerPoint. It was new. It was different. Now it's commonplace. And, as a visual medium, it's clunky and static. It can't compete with TV, MTV, or movi

grabbing headline on your cover letter? Most cover letters don't have an attention-grabbing opening sentence so the mere fact that your cover letter even has a headline separates you from the pack and draws attention to your message, wouldn't you agree?

Let's say you're walking along a crowded street and you spot a friend of yours on the other side of the street. Let say his name is Joe. How do you get

Customer Service - Profit from Keeping Customers
Customer service needs to have the goal of helping you profit from keeping customers. Keeping customers needs to be a priority because gaining new ones is more expensive. You can decrease new customer marketing costs and increase profits by following these proven tips.Frontline Staff EmpowermentYou begin to profit from keeping customers the moment you give your sales team members the authority t

The AIDA formula is as old as dirt. It was taught when I was in school over a decade ago. And it's still being taught for good reason - it works! When you apply it to your cover letter, it has the power to transform a regular cover letter into an attention-grabbing "Killer Cover Letter" that'll make your phone ring off the hook.

AIDA is an acronym. It stands for Attention, Interest, Desire, and Action. It describes the process marketers want to take their prospect through in order to make a sale.

In this case, the prospect is the hiring manager and you're selling yourself in the sense that you want the hiring manager to contact you for an interview. So I'm going to show you how to grab the hiring manager's attention, create interest, arouse desire, and ultimately get him or her to take action (pick up the phone and call you for an interview).

By the way, I've tested this killer "System" so I know it works. Ready to get started? Then let's go.

Attention

The first thing you need to do is grab the reader's attention. You must get the reader's attention before he or she can become interested and desirous of your offer to come in for an interview. We're all busy and we all have several things going on in our lives. So how do you cut through the clutter and grab the reader's attention?

There are several ways actually. One way is to create an attention-grabbing opening sentence or headline as copywriters call it. Think of it like the headlines in newspapers and magazines. You choose which articles to read by quickly glancing at the headlines, don't you?

So why not put an attention-grabbing headline on your cover letter? Most cover letters don't have an attention-grabbing opening sentence so the mere fact that your cover letter even has a headline separates you from the pack and draws attention to your message, wouldn't you agree?

Let's say you're walking along a crowded street and you spot a friend of yours on the other side of the street. Let say his name is Joe. How do you get

Law School Rankings - The Biggest Bunch of Bunk Since Unsliced Bread
Although I understand that this can be very difficult to do, you must view the popular published law school rankings skeptically. These rankings are not only untrustworthy, but mislead students into thinking they need to attend a highly ranked school or they will be second rate lawyers do to their "substandard" law school education. This is simply not true. What i

. It describes the process marketers want to take their prospect through in order to make a sale.

By the way, I've tested this killer "System" so I know it works. Ready to get started? Then let's go.

Attention

Let's say you're walking along a crowded street and you spot a friend of yours on the other side of the street. Let say his name is Joe. How do you get

Background Search Agencies
In the contemporary world, when mutual trust, honesty, and reliability have all become questionable, and with the increasing incidence of criminal activities, the services of background search agencies have become crucial. Job applicants, existing employees, and even volunteers for jobs may all be submitted to background checks.Background search agencies are professional companies that specialize in screening people bel

p the phone and call you for an interview).

By the way, I've tested this killer "System" so I know it works. Ready to get started? Then let's go.

Attention

Let's say you're walking along a crowded street and you spot a friend of yours on the other side of the street. Let say his name is Joe. How do you get

What to Ask Before Attending a Meeting
Managers spend much of their time in meetings. But some junior staff use meetings to showcase themselves. Or they invite their boss to help with work that they should be doing. In either case, such meetings waste your time.Here are five questions that you (or your assistant) must ask before agreeing to attend a meeting.1) Where is the agenda? A meeting without an agenda is like a journey without a map; it will al

ings going on in our lives. So how do you cut through the clutter and grab the reader's attention?

Let's say you're walking along a crowded street and you spot a friend of yours on the other side of the street. Let say his name is Joe. How do you get

Recruiters: Part of Your Job Search?
Should you use recruiters during your job search?First, let's take one step back.I began working as a recruiter in 2000 and I quickly realized that not everyone knows exactly what a recruiter does or what the protocol is when working with one.Recruiters get paid to help companies find new staff.Recruiters work on jobs that companies can't find staff for and attempt to locate a small nu

Let's say you're walking along a crowded street and you spot a friend of yours on the other side of the street. Let say his name is Joe. How do you get Joe's attention? You could start jumping up and down and yelling, "Hey! Over Here!" That might work.

A better way would be to yell "Hey Joe! Over Here!" That'd be more likely to catch Joe's attention, wouldn't it? Because he hears his name. Personalization increases response dramatically.

Now let's take that thought and apply it to your headline. Adding personalization to your headline is a great idea. Use the recipient's name right there in the headline. It makes the message more personal and increases the chance the message is read.

Let's take that one step further. Say you're looking for a job as a nurse and you know the hiring manger's name is Susan. Susan is understaffed and looking for nurses. So give Susan an attention-grabbing headline to open your cover letter.

How about this, "Susan, Finally! A Nurse Who Can Do More Than Take A Temperature! But don't stop there. Make it big and bold. Remember, it's a headline. Make sure Susan notices the headline. Grab Susan's attention.

How could Susan possibly not notice that headline strategically placed at the top of your cover letter? And you can take that simple concept and apply it to a cover letter to any hiring manager for any job.

So work on an attention-grabbing opening sentence and in Part II we'll talk about interest, desire, and action.

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The Internet is a easily the world's most powerful employment tool. Yet, used incorrectly, the Internet can actually prevent you from being as productive as possible in your search for work. Here are 4 mistakes that commonly befall job seekers using the Internet. Avoid them, and get hired faster.

Conventional wisdom says that organizations need rules, systems and standard operating procedures. But instead of punishing those who don't conform, managers should try to capitalize on the potential for change offered by deviance.

There are many different ways to market you business, especially when you have your operations running online. One very simple way to get your name out there is through the use of business cards. These can be bought relatively inexpensive and are easy to distribute.

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