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Write You - To Niche or Not to Niche
Interaction today comes in two ways: human-to- human and human-to-information. As a natural extension of the Information Age, the Interaction Age has come with messaging capabilities and real-time conferencing supplementing office productivity. Yet with all of this technology at our fingertips, it is easy to lose sight of what makes essential and productive communication between team leaders and employees. Of particular concern is the
1. Your marketing gets a whole lot easier.
2. It's much easier for people (your clients) to talk about you because they understand that you do one basic thing for one group of people.
3. It's much easier for clients and colleagues to refer you for the same reason as #2.
4. It's much easier to build strategic alliances/joint ventures/partnerships.
5. It's much easier to become and be considered an expert at what you do.
6. Other opportunities WILL present themselves.
When you focus your efforts and energy on one target market,
Should you be looking for a nursery job and have found nothing suitable so far, it would be a brilliant idea to use the Internet as an employment means. Of course, you cannot always get hired just by browsing the Internet! Nevertheless, you can find numerous job opportunities just waiting for you to analyze them! You may try posting your resume and CV with databases, scouring open positions and applying to getting help and advice on i
Next let me say that lots of (particularly new) business owners struggle with this issue. All you want to do is give your gifts to the world, and making decisions that make you feel as though you are saying "no" to a segment of the world may not feel right to you. But by choosing to focus on a certain segment of the population, you are ensuring that your work actually gets out there, and you will be astounded at what comes your way.
For example, even though my niche is solo professionals, once I started defining my offerings for and to coaches/consultants, my business took off. Currently, I have about 50% coaches, and 50% other solo professionals as clients. Once I started focusing my marketing efforts on my niche, all these other potential clients (who are not specifically coaches/consultants) showed up. I promise this will happen for you.
And my niche is still too broad. That's another point I want to make. Your niche will continue to evolve until it hits a tipping point, where everything is clicking, including your bottom line. You'll know it when it happens.
In the meantime, if you keep in mind the infinite Abundance of the Universe, understanding that you can't (nor should you) serve everyone is a bit easier… :)
Think about the billions of people in the world. Even if you wanted to, you couldn't possibly serve all of them - and you certainly couldn't please even the smallest percentage. Trying to do so really dilutes your genius work, your best work, instead of allowing it to truly help those people you are meant to serve - your niche.
As I said earlier, many business owners, when they are just starting out, are concerned that they are going to cut themselves off from other opportunities, or that they are going to limit their success by only focusing on a small segment of the population.
But again, the opposite is actually true. When you focus your efforts:
1. Your marketing gets a whole lot easier.
2. It's much easier for people (your clients) to talk about you because they understand that you do one basic thing for one group of people.
3. It's much easier for clients and colleagues to refer you for the same reason as #2.
4. It's much easier to build strategic alliances/joint ventures/partnerships.
5. It's much easier to become and be considered an expert at what you do.
6. Other opportunities WILL present themselves.
When you focus your efforts and energy on one target market,
Suppose you’ve made the effort to decide what kind of people you’re seeking for your business, and you’ve even gone to the trouble of making sure you hire staff who match those criteria. Is that enough? No it’s not. As the business leader, your last critical activity is to build staff into a team, and there are four areas you should address to accomplish this.TELL ‘EM WHAT’S GOING ON Whether a business is large or small
For example, even though my niche is solo professionals, once I started defining my offerings for and to coaches/consultants, my business took off. Currently, I have about 50% coaches, and 50% other solo professionals as clients. Once I started focusing my marketing efforts on my niche, all these other potential clients (who are not specifically coaches/consultants) showed up. I promise this will happen for you.
And my niche is still too broad. That's another point I want to make. Your niche will continue to evolve until it hits a tipping point, where everything is clicking, including your bottom line. You'll know it when it happens.
In the meantime, if you keep in mind the infinite Abundance of the Universe, understanding that you can't (nor should you) serve everyone is a bit easier… :)
Think about the billions of people in the world. Even if you wanted to, you couldn't possibly serve all of them - and you certainly couldn't please even the smallest percentage. Trying to do so really dilutes your genius work, your best work, instead of allowing it to truly help those people you are meant to serve - your niche.
As I said earlier, many business owners, when they are just starting out, are concerned that they are going to cut themselves off from other opportunities, or that they are going to limit their success by only focusing on a small segment of the population.
But again, the opposite is actually true. When you focus your efforts:
1. Your marketing gets a whole lot easier.
2. It's much easier for people (your clients) to talk about you because they understand that you do one basic thing for one group of people.
3. It's much easier for clients and colleagues to refer you for the same reason as #2.
4. It's much easier to build strategic alliances/joint ventures/partnerships.
5. It's much easier to become and be considered an expert at what you do.
6. Other opportunities WILL present themselves.
When you focus your efforts and energy on one target market,
Custom designed packaging service providers ask product manufacturers to send them products for which custom packaging is required. Several options are worked out and presented to the product manufacturer who then chooses one that suits his requirements best. This kind of packaging is generally required for products that have an unusual shape and feel. Custom design packaging services providers take into account factors like aesthetic
And my niche is still too broad. That's another point I want to make. Your niche will continue to evolve until it hits a tipping point, where everything is clicking, including your bottom line. You'll know it when it happens.
In the meantime, if you keep in mind the infinite Abundance of the Universe, understanding that you can't (nor should you) serve everyone is a bit easier… :)
Think about the billions of people in the world. Even if you wanted to, you couldn't possibly serve all of them - and you certainly couldn't please even the smallest percentage. Trying to do so really dilutes your genius work, your best work, instead of allowing it to truly help those people you are meant to serve - your niche.
As I said earlier, many business owners, when they are just starting out, are concerned that they are going to cut themselves off from other opportunities, or that they are going to limit their success by only focusing on a small segment of the population.
But again, the opposite is actually true. When you focus your efforts:
1. Your marketing gets a whole lot easier.
2. It's much easier for people (your clients) to talk about you because they understand that you do one basic thing for one group of people.
3. It's much easier for clients and colleagues to refer you for the same reason as #2.
4. It's much easier to build strategic alliances/joint ventures/partnerships.
5. It's much easier to become and be considered an expert at what you do.
6. Other opportunities WILL present themselves.
When you focus your efforts and energy on one target market,
Whether you're a drywall man or you run a heavy machinery business, the tools that help get the big jobs done must be in good condition or business will go south. Buying used construction equipment can be a big gamble, but oftentimes businesses just starting out cannot afford brand new machines. Smart used buys are out there; they just have to be found.Although it's certainly true some used buys aren't worth the powder to blow
As I said earlier, many business owners, when they are just starting out, are concerned that they are going to cut themselves off from other opportunities, or that they are going to limit their success by only focusing on a small segment of the population.
But again, the opposite is actually true. When you focus your efforts:
1. Your marketing gets a whole lot easier.
2. It's much easier for people (your clients) to talk about you because they understand that you do one basic thing for one group of people.
3. It's much easier for clients and colleagues to refer you for the same reason as #2.
4. It's much easier to build strategic alliances/joint ventures/partnerships.
5. It's much easier to become and be considered an expert at what you do.
6. Other opportunities WILL present themselves.
When you focus your efforts and energy on one target market,
If you don’t, it could cost you a lot of money. Particularly if you’re a small business, start-up or a company looking for short-term office accommodations. At first glance you might say to yourself, “Executive suites sound way too expensive for my budget.” But don’t be fooled by a name. If you’re looking to set-up and staff an office, executive office space could save you as much as 70% over commercial office space. <
1. Your marketing gets a whole lot easier.
2. It's much easier for people (your clients) to talk about you because they understand that you do one basic thing for one group of people.
3. It's much easier for clients and colleagues to refer you for the same reason as #2.
4. It's much easier to build strategic alliances/joint ventures/partnerships.
5. It's much easier to become and be considered an expert at what you do.
6. Other opportunities WILL present themselves.
When you focus your efforts and energy on one target market, you are directing the Universe to help draw those Ideal Clients to you. When you continue to put yourself out there with one clear message, those Ideal Clients will hear it and seek you out.
And the end result is a flourishing business, serving exactly the people you were meant to serve.
Exciting, isn't it?
Copyright 2006 Alicia M Forest and ClientAbundance.com
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