Write You - Business

Developing A Brand
Many businesses are taking for granted that consumers be acquainted with what their products are all about. But how could it is possible? How can a consumer identify without a bit of experience about your business? It is your task to inform them both visually (in the form of logo) and verbally (with a short communication and meaning of your products). You should present potential con

Design a high impact, value rich content based print newsletter for your core customers (the Vital Few) and send routinely to them as a way to enrich their value proposition in their market. Then, soft communicate a product/service from you to them at the end of each newsletter. This vehicle can be distributed to customers as statement-stuffers, attachments with invoices and contracts, attached to proposals and general correspondence fr

Writing Cover Letters
It may be news to you, but most prospective employers do read cover letters. So let’s make it more effective. It is the boring cover letters that are thrown away, while a first-rate cover letter will give a future employer a positive impression of you. When you write a cover letter make sure that it reflects your communication skills, qualifications, abilities and professionalism and

Here are Seven Business Growth W.O.W. tactics for increased market share that you can deploy now:

1. Rule 1-12-50 - The first portion of every month (hence the number 1), consistently every month (hence the number 12), identify a population index upwards of fifty (hence the number 50) key customers or emerging customers and provide them a value added communication.

2. eSignature Line – Consider adding into your standard email auto signature line any updates on products or services you provide to all recipients of your communication exchanges. This also serves as a powerful standardization for ensuring customers receive advance notices for deadlines, product or service announcements, changes and discontinuations, etc.

3. eAuto Responder - Consider adding into your standard email auto responder (if you don’t engage it routinely, especially engage it when you will be away from email receiving) any updates on products or services you provide to all recipients of your communication exchanges. This is also a great way to promote and advertise to those people that initiate sending email traffic to you first, as now you can instantly bounce back a message to them.

4. Hotel Letters – Realize that in most all hotels there seems to be at least pieces of stationary and envelopes in the desk drawer. Consider a hand written note to three “Vital Fews” about something that is top of mind to you and of value to them.

5. “Advocate” Maintenance – Ensure that you never let an advocate get more than 30 days out from hearing from or seeing you. Plan regular communications and/or “thank you” events to draw from them ways to continue to enhance the service you provide to them.

6. Newsletter – Design a high impact, value rich content based print newsletter for your core customers (the Vital Few) and send routinely to them as a way to enrich their value proposition in their market. Then, soft communicate a product/service from you to them at the end of each newsletter. This vehicle can be distributed to customers as statement-stuffers, attachments with invoices and contracts, attached to proposals and general correspondence fro

When Good Companies Go Bad - Part 3, the Killer B's
Change, make that constant change, is the way of the world. A double edged sword, change provides opportunity on one edge and creates outdated services, products, processes, marketing and manufacturing methods with the other. Companies slow to embrace change and adapt as conditions shift ultimately face a crises of financial viability and survival.Whenever a company is in decl

standard email auto signature line any updates on products or services you provide to all recipients of your communication exchanges. This also serves as a powerful standardization for ensuring customers receive advance notices for deadlines, product or service announcements, changes and discontinuations, etc.

Management and Your Employee's Eyes
There tends to be a certain complacency that rests within some employees and never more so than when you ask how they are doing. Many will simply say they are fine when fine is the furthest thing from reality. A talented manager will watch as much as listen and look for the body language that is portrayed as the words are spoken. The eyes will often tell another whole story and with

lly engage it when you will be away from email receiving) any updates on products or services you provide to all recipients of your communication exchanges. This is also a great way to promote and advertise to those people that initiate sending email traffic to you first, as now you can instantly bounce back a message to them.

Prepaid Phone Cards
Prepaid phone card let you make international phone calls from any part of the world, providing that you have a touch tone phone.A prepaid phone card? looks like a simple plastic or paper card that contains information about phone numbers you have to dial to make a long distant call. Usually, to make a long distant call, you have to provide the following information:Acc

envelopes in the desk drawer. Consider a hand written note to three “Vital Fews” about something that is top of mind to you and of value to them.

Is Bad Customer Service Killing Your Business?
It's time to beat the old bad customer service drum again. I know, I'm sick of beating the drum, too, but as long as bad customer service runs rampant through so many businesses I feel it is my entrepreneurial duty to bring it to your attention. So grab a pew and prepare to listen to the sermon I've preached before: bad customer service is the bane of business. If the Almighty smote

7. Fax Alerts – Consider a Friday afternoon fax blast to your customers with any products/services that can impact their bottom line, send announcements and press releases, etc. If these contact names are in your data base as clients and or contacts that you have a pre existing relationship with and/or have established a relationship with whereby they want communication offers from you, than a Fax alert or blast is a smart, fast, economical and acceptable contact means. Conversely, if you don’t have this rapport or permission then a fax blast may be seen as spam and be illegal in some non business growth oriented communities!

Deploy these field-tested and proven strategies now and watch your business flourish.

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Assumptions have a way of creeping into all parts of a problem-solving project. They’re often wrong, which can lead to a lot of wasted effort and even cause a problem-solving project to fail entirely. It’s very easy to take a strongly stated assertion as true, especially if it’s the boss who makes it.

As an agent or broker, you probably already know the benefits of using postcards to market yourself. What you may not know is that you can often improve your postcard marketing results just by making minor adjustments to your approach...

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