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  • Write You - Home Builders and Remodelers - Two Simple, Low-Cost Profit-Building Strategies

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    m:

    a) not having to compete with everyone and their cousin, while fighting on price to get the job; and b) being seen as the clear expert in that area.

    Market not big enough? Then pick another...or pick that one, and one or two other smaller markets -- nothing says you can't have more than one target market, right?

    Strategy #2 -- Want to Do Better? Get Better.

    Studies show the profit you bring in is not from what you do, but how you do it. More specifically...how well you do it.

    If you find yourself just making it through the day, putting in way too many hours for way too little pay, you're probably not doing things as efficiently as you could...right?

    Who's paying for tha

    Get Rid Of Your Boss
    IntroductionHave you found yourself getting up in the morning and dreading going in to work? Is it because you’re tired of seeing that person with the sly, affected, and insidious smile? I know – that horrific person is your boss! Well, what if I told you of a way to get rid of them. No, you can’t do that- that is illegal. How about becoming your own boss? I will tell you how as long as you don’t treat your employees in the same manner you have been treated.“Most people work just hard enough not to get fired and get paid just enough money not to quit.”The SecretThe secret is to start your own franchise. It is a great opportunity t
    In a previous article (How One Builder "Made the Most Money I've Ever Made") I wrote how a builder dealt with his resistance to raising prices and properly charging for all the work he performed to create his most financially successful year ever.

    The one of the greatest points to that article is those changes came at little-or-no cost to him, neither in time or money. Virtually all the increased revenue from implementing those strategies will translate directly into profits for that builder!

    Along the same lines, here are two other simple, low-cost profit building strategies that won't add to the wrong side of your income statement.

    Strategy #1 -- Your Choice: Compete with Everybody, or Just a Few...or Nobody

    Go to your local association, or the yellow pages, or wherever you can find a list of builders and renovators in your area. That is your competition.

    Now...you can either compete with all of them...or some of them...or none of them.

    How?

    Does MacDonald's compete with Ruth's Chris Steak House? Does Volvo compete with Hyundai?

    The answer is yes and no...but more no than yes.

    Each of those two examples compete in the same marketplace (food; transportation)...but that's where it ends. Not only have they differentiated on quality, but also on their targeted clientele within that market.

    So...what about you? Do you want to compete with all the other builders...or just some of them (or none)?

    If you want to reduce your competition (and, heaven knows, it's ballooned in the past years), stop getting lumped into the entire "builder / renovator" category -- focus on a target market(s) and let them know you're the expert for that market's particular needs.

    Chances are, you already have a target / niche market...you're just not taking full advantage of it. Who are the people you like working with? What kind of projects do you enjoy the most? Where are your company's specific strengths? Energy-efficiency? Big use of small spaces? Vacation areas? Accessible homes / renovations for people with can't get around easily?

    I'll bet you already focus on, or wish you could focus on, a certain niche in your area. If the former, make sure they know you're the expert in that area...don't come across as "just another builder / renovator" and, therefore, end up competing with every builder / renovator out there. Look at you what you give, or tell, your market (websites, brochures, ads, etc.) -- does it clearly state "we are the experts in this are and here's why" (using end benefits, not features, to explain your advantage to your chosen niche)?

    If the latter, is the target market / niche large enough to support your business? If so, stop fighting with everyone else for the projects that don't excite you -- focus on your dream target market and start bringing in the extra profits that come from:

    a) not having to compete with everyone and their cousin, while fighting on price to get the job; and b) being seen as the clear expert in that area.

    Market not big enough? Then pick another...or pick that one, and one or two other smaller markets -- nothing says you can't have more than one target market, right?

    Strategy #2 -- Want to Do Better? Get Better.

    Studies show the profit you bring in is not from what you do, but how you do it. More specifically...how well you do it.

    If you find yourself just making it through the day, putting in way too many hours for way too little pay, you're probably not doing things as efficiently as you could...right?

    Who's paying for that

    The Employee with a Chip on His Shoulder Harms the Whole Company
    Every once in a while you come across an individual who has an entitlement attitude. They feel that they’re blessed with unusual ability that far exceeds the rest of God’s creatures and that the people they’re forced to deal with are just mere servants that should be catering to them. If this sounds familiar to you, you’re not alone.This week I was calling upon a new customer and he had been used to dealing with our president and so speaking with me seemed to be lower than low. He cut me off in the conversation numerous times and kept telling me that I was making assumptions that weren’t correct. He was condescending and arrogant and I kept thinking to mys
    st a Few...or Nobody

    Go to your local association, or the yellow pages, or wherever you can find a list of builders and renovators in your area. That is your competition.

    Now...you can either compete with all of them...or some of them...or none of them.

    How?

    Does MacDonald's compete with Ruth's Chris Steak House? Does Volvo compete with Hyundai?

    The answer is yes and no...but more no than yes.

    Each of those two examples compete in the same marketplace (food; transportation)...but that's where it ends. Not only have they differentiated on quality, but also on their targeted clientele within that market.

    So...what about you? Do you want to compete with all the other builders...or just some of them (or none)?

    If you want to reduce your competition (and, heaven knows, it's ballooned in the past years), stop getting lumped into the entire "builder / renovator" category -- focus on a target market(s) and let them know you're the expert for that market's particular needs.

    Chances are, you already have a target / niche market...you're just not taking full advantage of it. Who are the people you like working with? What kind of projects do you enjoy the most? Where are your company's specific strengths? Energy-efficiency? Big use of small spaces? Vacation areas? Accessible homes / renovations for people with can't get around easily?

    I'll bet you already focus on, or wish you could focus on, a certain niche in your area. If the former, make sure they know you're the expert in that area...don't come across as "just another builder / renovator" and, therefore, end up competing with every builder / renovator out there. Look at you what you give, or tell, your market (websites, brochures, ads, etc.) -- does it clearly state "we are the experts in this are and here's why" (using end benefits, not features, to explain your advantage to your chosen niche)?

    If the latter, is the target market / niche large enough to support your business? If so, stop fighting with everyone else for the projects that don't excite you -- focus on your dream target market and start bringing in the extra profits that come from:

    a) not having to compete with everyone and their cousin, while fighting on price to get the job; and b) being seen as the clear expert in that area.

    Market not big enough? Then pick another...or pick that one, and one or two other smaller markets -- nothing says you can't have more than one target market, right?

    Strategy #2 -- Want to Do Better? Get Better.

    Studies show the profit you bring in is not from what you do, but how you do it. More specifically...how well you do it.

    If you find yourself just making it through the day, putting in way too many hours for way too little pay, you're probably not doing things as efficiently as you could...right?

    Who's paying for tha

    Freelance for a Living? Learn How to Increase Your Client List During the Slow Summer Season
    As you know, the slow season is here -- June, July & August are notoriously slow for many industries. Following are three things you can do to ensure that work continues to flow during this slow period -- no matter what type of business you have.1. Continue to advertise: Many freelancers stop marketing because they aren't getting the response they're accustomed to during this period. BUT, this is a mistake. Why?Because you have to be top of mind with customers. And, if you are a regular reader of my blog (InkwellEditorial.blogspot.com), you know that I advocate consistency, consistency, consistency when it comes to marketing. How is NOT
    just some of them (or none)?

    If you want to reduce your competition (and, heaven knows, it's ballooned in the past years), stop getting lumped into the entire "builder / renovator" category -- focus on a target market(s) and let them know you're the expert for that market's particular needs.

    Chances are, you already have a target / niche market...you're just not taking full advantage of it. Who are the people you like working with? What kind of projects do you enjoy the most? Where are your company's specific strengths? Energy-efficiency? Big use of small spaces? Vacation areas? Accessible homes / renovations for people with can't get around easily?

    I'll bet you already focus on, or wish you could focus on, a certain niche in your area. If the former, make sure they know you're the expert in that area...don't come across as "just another builder / renovator" and, therefore, end up competing with every builder / renovator out there. Look at you what you give, or tell, your market (websites, brochures, ads, etc.) -- does it clearly state "we are the experts in this are and here's why" (using end benefits, not features, to explain your advantage to your chosen niche)?

    If the latter, is the target market / niche large enough to support your business? If so, stop fighting with everyone else for the projects that don't excite you -- focus on your dream target market and start bringing in the extra profits that come from:

    a) not having to compete with everyone and their cousin, while fighting on price to get the job; and b) being seen as the clear expert in that area.

    Market not big enough? Then pick another...or pick that one, and one or two other smaller markets -- nothing says you can't have more than one target market, right?

    Strategy #2 -- Want to Do Better? Get Better.

    Studies show the profit you bring in is not from what you do, but how you do it. More specifically...how well you do it.

    If you find yourself just making it through the day, putting in way too many hours for way too little pay, you're probably not doing things as efficiently as you could...right?

    Who's paying for tha

    Laser Plastic Cutting
    Laser-aided cutting has brought about a revolution in the manufacturing industries. These high-powered optical beams are used to cut through a variety of materials such as metal, wood, glass and plastic. The laser is directed at the required surface and moved around to cut the material in the desired shape. Laser cutting gives a finer finish to the end product as compared to conventional cutting methods.A typical laser beam is about 1/5th of a millimeter in width and has an intensity of 1000 to 2000 watts. Most laser cutting machines are integrated into a CAD/CAM system that helps the user design the end product on a computer before implementing it on the wo
    cus on, a certain niche in your area. If the former, make sure they know you're the expert in that area...don't come across as "just another builder / renovator" and, therefore, end up competing with every builder / renovator out there. Look at you what you give, or tell, your market (websites, brochures, ads, etc.) -- does it clearly state "we are the experts in this are and here's why" (using end benefits, not features, to explain your advantage to your chosen niche)?

    If the latter, is the target market / niche large enough to support your business? If so, stop fighting with everyone else for the projects that don't excite you -- focus on your dream target market and start bringing in the extra profits that come from:

    a) not having to compete with everyone and their cousin, while fighting on price to get the job; and b) being seen as the clear expert in that area.

    Market not big enough? Then pick another...or pick that one, and one or two other smaller markets -- nothing says you can't have more than one target market, right?

    Strategy #2 -- Want to Do Better? Get Better.

    Studies show the profit you bring in is not from what you do, but how you do it. More specifically...how well you do it.

    If you find yourself just making it through the day, putting in way too many hours for way too little pay, you're probably not doing things as efficiently as you could...right?

    Who's paying for tha

    Rich Jerk Evolution Review
    "Give me your tired, your poor, your huddles masses of unmotivated, your 9-5er's, you WoW players living in their mom;s basement, yearning to breathe free. Send all of these wretched failures to me. For I shall lift my golden speedo besides them, and show them through my onyx & alabaster door" - The Rich Jerk 2007Over the past few years, a man has shot to fame on the internet. And his name is The Rich Jerk.He is obnoxious, rude, arrogant and sexist. And that is being kind to him.But what you may not know about the Rich Jerk is that he was born an average chump. In fact, in Rich Jerk Evolution, he says he started off as a "homo closetus". And
    m:

    a) not having to compete with everyone and their cousin, while fighting on price to get the job; and b) being seen as the clear expert in that area.

    Market not big enough? Then pick another...or pick that one, and one or two other smaller markets -- nothing says you can't have more than one target market, right?

    Strategy #2 -- Want to Do Better? Get Better.

    Studies show the profit you bring in is not from what you do, but how you do it. More specifically...how well you do it.

    If you find yourself just making it through the day, putting in way too many hours for way too little pay, you're probably not doing things as efficiently as you could...right?

    Who's paying for that efficiency? Either your clients, in higher prices (I doubt it...but that's definitely not a good reason to raise your prices) or you, in terms of lower profits.

    So, what to do about it...especially when:

    a) change can be (perceived) as difficult; and b) you don't have a lot of time on your hands?

    Easy...pick one or two things and focus on improving just those one or two things.

    The secret to improving is not taking giant leaps. If you've got the time...great -- but most people don't. So, if you're like most people that don't have the time to tackle everything they could improve, pick the one or two things that'll bring the most return for your efforts and forget about all the other stuff.

    Once you've focused on one or two areas of improvement, set aside the time. It can be 15 minutes; it can be an hour; it can be a whole day -- whatever you have time for but, schedule the time. Know when you're going to work on your improvements and, here's the final secret...do it, and only it.

    Turn off the phone. Shut down the email. Close the door (and put a Do Not Disturb sign on it -- seriously), and work on the area(s) you've chosen to improve.

    Not only will you have put a lot of time into improving your business before you know it, you'll also get more out of it because you focused on just one or two things (instead of the twenty you typically try to tackle).

    In the end, you'll be miles ahead of your competition (you don't think they're doing this stuff, do you?), offering more to your market...and still taking home a great profit!

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