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Write You - Game, Set and Match
Could Your Company Survive a Disaster?
In the wake of most catastrophes, the media often concentrates on tragic personal stories: lost life, lost homes, lost belongings, lost pets. But what about lost businesses? Medical facilities, law offices, corporate and government organizations—none are immune to the costly effects o
seemed to fit my customer profile. However, now I’m not so sure. Some of the prIn the wake of most catastrophes, the media often concentrates on tragic personal stories: lost life, lost homes, lost belongings, lost pets. But what about lost businesses? Medical facilities, law offices, corporate and government organizations—none are immune to the costly effects o
Public Relations for Trucking Companies
In the Transportation Sector often we see anti-truck comments in the newspaper, TV or hear them on the radio. Some folks apparently do not understand that everything they buy came to the market via a truck at some point. And yet all they see in traffic jams is these big vehicles blocki
There is one question I want to ask you today, does your current customer and prospect list qualify to be on your customer list? I ask this because I was looking at my list the other day and realized that some of the companies on my list really shouldn’t be there. When I started creating my prospect list, everyone on it seemed to fit my customer profile. However, now I’m not so sure. Some of the proIn the Transportation Sector often we see anti-truck comments in the newspaper, TV or hear them on the radio. Some folks apparently do not understand that everything they buy came to the market via a truck at some point. And yet all they see in traffic jams is these big vehicles blocki
Employee Recognition: 6 Tips for Rewarding Employees Effectively
Many managers struggle with recognition. Most err on the side of not recognizing their team members enough. Very few provide too much recognition. Here are a few tips to help guide you toward recognizing well, and benefiting from the results.1) Just Do It – You need to
ospect list qualify to be on your customer list? I ask this because I was looking at my list the other day and realized that some of the companies on my list really shouldn’t be there. When I started creating my prospect list, everyone on it seemed to fit my customer profile. However, now I’m not so sure. Some of the prMany managers struggle with recognition. Most err on the side of not recognizing their team members enough. Very few provide too much recognition. Here are a few tips to help guide you toward recognizing well, and benefiting from the results.1) Just Do It – You need to
Heaven or Hell
Have you ever found yourself in the wrong job or career? I think it is fair to say that we have all had that experience. This is actually a good thing if you’re conscious of it.I ran into a good friend of mine a few weeks ago. I’d remembered that she was going after a new positi
g at my list the other day and realized that some of the companies on my list really shouldn’t be there. When I started creating my prospect list, everyone on it seemed to fit my customer profile. However, now I’m not so sure. Some of the prHave you ever found yourself in the wrong job or career? I think it is fair to say that we have all had that experience. This is actually a good thing if you’re conscious of it.I ran into a good friend of mine a few weeks ago. I’d remembered that she was going after a new positi
Logo Design - Corporate Identity Branding - Brand Identity Guru
Like it or not it’s who you are. Your corporate Identity touches all aspects of your business and plays a vital role in your customer's overall feeling with your organization. Having a strong integrated identity throughout your marketing communications is the first step to building you
lly shouldn’t be there. When I started creating my prospect list, everyone on it seemed to fit my customer profile. However, now I’m not so sure. Some of the prLike it or not it’s who you are. Your corporate Identity touches all aspects of your business and plays a vital role in your customer's overall feeling with your organization. Having a strong integrated identity throughout your marketing communications is the first step to building you
Tips on Searching for Employment
In order to live, we need money. In order to have money, we need jobs. Money makes the world go round. That’s true. But for those who have a hard time looking for employment, here are some tips on how to do so.1. If you have just been fired from your latest job and received your
seemed to fit my customer profile. However, now I’m not so sure. Some of the prospects simply don’t match my customer profile after all. This also came up with a sales coaching client when they discovered the same thing with their prospect list. All I had to do was ask a few questions about the prospects on the list. It was the perspective that made the difference. We couldn’t match the ideal custo
In order to live, we need money. In order to have money, we need jobs. Money makes the world go round. That’s true. But for those who have a hard time looking for employment, here are some tips on how to do so.1. If you have just been fired from your latest job and received your
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