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Write You - How To Attract More Leads
I’d like to introduce you to someone. I don’t actually know his name, but I’m hoping you do. I’m hoping you know quite a bit about him.He’s your target customer – the person most likely to buy what you have to offer. He is the person responsible for your paycheck. He pays your rent and feeds your kids. Or
When you get to coffee tell her, "I'm asking you all these questions because every so often someone asks me if I know of a good accountan
Power tends to corrupt and absolute power corrupts absolutely. When you are the boss of others, the temptation to use your power to control them is always there. However, if you start using this power too much it can bring disorder to your office environment.Think of how you would feel if you had a boss a
One was that "You've got to give it away to keep it". To Bert, at the time, this meant spread the AA philosophy. To me, it meant the sharing of all ideas.
It also applies to referrals. To get them, give them.
You want referrals. And you know many others who also want them. Have you given them any? If not, why should you expect any from them?
Consider your accountant, your CA. How does she acquire new clients? Through referrals. Have you ever given her any?
No? Then take her to lunch. While you're eating find out as much as you can about her---the sort of stuff that anyone hiring a CA would want to know. And what you need to know in order to refer her.
When you get to coffee tell her, "I'm asking you all these questions because every so often someone asks me if I know of a good accountan
The first step in preparing your marketing plan is look at where you are today. You must know who is your target customer. You must know the workings of direct and indirect competitors. You must understand your industry and where you stand in it.In order to market to your target customer, you must know
One was that "You've got to give it away to keep it". To Bert, at the time, this meant spread the AA philosophy. To me, it meant the sharing of all ideas.
It also applies to referrals. To get them, give them.
You want referrals. And you know many others who also want them. Have you given them any? If not, why should you expect any from them?
Consider your accountant, your CA. How does she acquire new clients? Through referrals. Have you ever given her any?
No? Then take her to lunch. While you're eating find out as much as you can about her---the sort of stuff that anyone hiring a CA would want to know. And what you need to know in order to refer her.
When you get to coffee tell her, "I'm asking you all these questions because every so often someone asks me if I know of a good accountan
Have you ever wondered, how come the other guy got the business? Great Biz Relationships are the answer.You know that, your product is as good, your service is as good and your price is as good as the other guy’s. But, you didn’t get the business—Biz Relationships again. Today, ya gotta have a tiebreaker
You want referrals. And you know many others who also want them. Have you given them any? If not, why should you expect any from them?
Consider your accountant, your CA. How does she acquire new clients? Through referrals. Have you ever given her any?
No? Then take her to lunch. While you're eating find out as much as you can about her---the sort of stuff that anyone hiring a CA would want to know. And what you need to know in order to refer her.
When you get to coffee tell her, "I'm asking you all these questions because every so often someone asks me if I know of a good accountan
It is a common misconception that advertising your small business will cost an enormous amount of money. The cost deters a lot of small home-based businesses from advertising. This leads to slower growth, as not many customers are aware of the enterprise. Keep a small budget and spend it wisely on some low-cost
No? Then take her to lunch. While you're eating find out as much as you can about her---the sort of stuff that anyone hiring a CA would want to know. And what you need to know in order to refer her.
When you get to coffee tell her, "I'm asking you all these questions because every so often someone asks me if I know of a good accountan
Introduction: Genetic or Learned?A good majority of the literature published on entrepreneurship concludes that entrepreneurs are either born, or conditioned at a very early age in life. If that is the case, and we all have the innate ability to do what it takes to be successful in creati
When you get to coffee tell her, "I'm asking you all these questions because every so often someone asks me if I know of a good accountant. I'd like to be able to recommend you."
"But some of those who ask may not be what you want. So tell me, how will I know if they're a good prospect for you?"
Wow! Imagine if someone asked you that. Wouldn't you be elated? This is exactly what any prospect-seeker dreams of. Someone who is willing to feed her leads and asks what kind!
Listen closely her. You might even want to take notes. She may describe someone you already know, or have as a client. (Of course, you can't just recommend her willy- nilly, but you can let it be known, to those who are interested, that you have met an accountant who really impressed you.)
Don't push it, but be ready to offer your specifications for the prospects you're looking for, if she asks. But don't expect it. Wait for it to come naturally. It may take years, but eventually she will
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