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Write You - Who is Your Customer and What do They Value?
My Aunt Cecile, rest her soul, shared a secret with me before heading off to the happy hunting ground.“Gary, if anyone asks you an embarrassing question, or simply one you don’t care to answer, just pretend that you
The City of Bismarck has a huge potential of human resources. Technical staffing demands are increasing rapidly in the city. As a result more and more companies are partnering with various employment agencies operating from
It was fascinating to see how quickly we could often get at the heart of an organization’s issues with five seemingly simple questions:
1. What do we do, what is our mission?
2. Who is our customer?
3. What does our customer value?
4. How are we doing at providing that value? How do we know?
5. What is our plan for sustained/increased success?
In this context, you have “primary” customers whose lives the organization directly impacts and “secondary” customers who benefit in other ways. These questions are great tools to engage a Board that is sitting on the sidelines, or staff who get caught up in the day-to-day routine.
In tight financial times, it is even more common for staff in an established organization to be searching for clarity of their mission in order to evaluate new program opportunities or narrow the scope of work. It is often surprising to see that many long-term Board members do not really have a clear understanding of what an organization does, or how success is measured.
Downside – A quick caveat - the discussion that flows from these questions tends to focus heavily on the marketing and community-wide visibility aspects of the organization. Virtually every organization that I have observed going through the process decided they needed a marketing plan – which was rarely the highest priority from my perspective. I would suggest this tool is best used in
Don’t forgive the people who haven’t supported you in the past.That’s right – you read correctly. I don’t want you to forgive them.I want you to thank them.Every day, in my head, I thank the people who
2. Who is our customer?
3. What does our customer value?
4. How are we doing at providing that value? How do we know?
5. What is our plan for sustained/increased success?
In this context, you have “primary” customers whose lives the organization directly impacts and “secondary” customers who benefit in other ways. These questions are great tools to engage a Board that is sitting on the sidelines, or staff who get caught up in the day-to-day routine.
In tight financial times, it is even more common for staff in an established organization to be searching for clarity of their mission in order to evaluate new program opportunities or narrow the scope of work. It is often surprising to see that many long-term Board members do not really have a clear understanding of what an organization does, or how success is measured.
Downside – A quick caveat - the discussion that flows from these questions tends to focus heavily on the marketing and community-wide visibility aspects of the organization. Virtually every organization that I have observed going through the process decided they needed a marketing plan – which was rarely the highest priority from my perspective. I would suggest this tool is best used i
So just what is a capital fundraising campaign? It is a fundraising campaign which has been organized in order to raise a major sum of money for either a building or an endowment. However such campaigns are usually used b
In tight financial times, it is even more common for staff in an established organization to be searching for clarity of their mission in order to evaluate new program opportunities or narrow the scope of work. It is often surprising to see that many long-term Board members do not really have a clear understanding of what an organization does, or how success is measured.
Downside – A quick caveat - the discussion that flows from these questions tends to focus heavily on the marketing and community-wide visibility aspects of the organization. Virtually every organization that I have observed going through the process decided they needed a marketing plan – which was rarely the highest priority from my perspective. I would suggest this tool is best used i
In just the last 15 years the wealth of Americans increased four-fold. The number of millionaires is destined to double in the next 10 years. The most significant figure about this runaway trend is the number of millionai
Downside – A quick caveat - the discussion that flows from these questions tends to focus heavily on the marketing and community-wide visibility aspects of the organization. Virtually every organization that I have observed going through the process decided they needed a marketing plan – which was rarely the highest priority from my perspective. I would suggest this tool is best used i
In a recent survey by WomenCorp, it was discovered that both men and women believed that “lack of flexibility” is a major deterrent to the rise of women within the corporation.But of those women who have reached top
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