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Write You - Building Marketing Momentum For Your Small Business
Finding a profitable wholesale dropshipping business on the Internet has its pros and cons. You either make initial business with a middleman source or you make a fantastic overhead sale from a customer, to a drop-shipper who is indeed legit. Focusing right now on the pros!In a nutshell, with a drop-shipper you can market your item at the price range you desire your customers to buy from you. Once a customer buys from you and has fully paid for your auction or online store, you then send the receipt and payment information to the drops-shipper who is conducting business with both you and your customer. You receive the net profits from the price gap established for your items by you, and the customer never knows that you were not the primary owner of such item since its being shipped from a different warehouse.You do not carry any inventory. Everything that you sell online when it comes from a wholesal
Use Your Web Site as An Effective Marketing Tool
Many companies have web sites that fail as effective
marketing tools. Does your web site consistently generate
leads and sales? It should. And it can. The World Wide Web
is a continuously open marketplace that reaches hundreds of
millions of consumers every moment of every day and allows
you to easily and accurately target those who buy your
products or services. A company without a web site as part
of
Self-cleaning glass has been talked about a lot, with such a catchy name in his hit the headlines of not only the trade journals, but also the mass media. Does self-cleaning glass mean that all the window cleaners and small businesses across this country are doomed? No, not yet. First of all, self-cleaning glass is not really self-cleaning at all, so many Industry call it low maintenance glass, but either way the idea is intriguing and appeals to consumers. In a recent article in Window and Door magazine, in March of 2003 the industry was asked what they thought of self-cleaning glass many of those interviewed were among the building industry, interior designers, architects, glass manufacturers, new homebuilders, tenant improvements retrofitters and window cleaning service companies. Having been watching the developments of self-cleaning windows for quite some time, we see a time when the big mirrored glass buildin
Unfortunately, many small business owners are at a loss when tasked with coming up with new ways to market while others are frustrated into stagnation by seeing consistently ineffective results from their marketing efforts. It doesn’t matter if your business is young or established. If your business is young you must market well simply to survive. On the other hand, if you have had marketing success with a method that does not increase your opportunity to generate new business your success will be stunted by your limited ability to find new sources of business.
Building marketing momentum is like kicking a ball down a hill that keeps getting steeper. Each time the hill becomes a little steeper the ball will roll faster and pick up momentum. In marketing, any tactic you add to attract attention to what you do is like making the hill a little steeper.
The other day I was talking to Ed who runs a successful metal shining business. I asked him how he went about generating new sales. He told me that 100% of his marketing effort is networking. I couldn’t help but wonder why. I realize that he is doing well with it but if he simply placed an ad in the yellow pages that generated just one sale a year he would cover the cost of the ad and be profitable!
Even though Ed’s networking efforts are successful he is limiting his ability to grow his business by only implementing one form of marketing. By simply trying something new in addition to networking Ed can benefit from developing a new way to generate leads and build his marketing momentum.
Is your marketing effort one dimensional or stagnant? Here are five tactics you can use to build marketing momentum.
Deliver a Great Marketing Message
A great marketing message will have the effect of generating
interest in what you do. It never ceases to amaze me the
number of small business owners that fail to use a
compelling marketing message. How many times has someone
described to you their business or what they do with a label
like, “I’m an accountant” or “I’m in Communications”? Such
answers are not likely to start interesting conversations
and marketing opportunities are missed.
If you answer the “what do you do?” question with a savvy marketing message you will find that more people associate what you do with a need of their own or that of a friend, colleague or relative and you will win more referral business. Develop and use an outstanding, compelling marketing message and you will find that more people show interest in what you do. The result will be more better sales.
Make Cold Calling a Hot Source of Sales
Many small business owners hate to make cold calls. Their
derision is understandable. By making cold calls they are
setting themselves up for rejection. No one likes being
rejected. However, rejection is part of the game when
making phone calls. Once you realize that it’s not your
fault when someone says no during a cold call you can move
passed your barrier and add cold calling to your marketing
arsenal.
The fact is that by regularly picking up the phone and reaching out to potential clients small business owners increase their chance of finding new business. A percentage of the people you speak with will become clients when you make cold calls, especially if you are targeting your market well and are offering something they need. What’s more you can work to improve your phone skills to increase your ability to make sales. Add cold calling to your marketing strategy and you will increase your opportunity to generate new business.
Use Your Web Site as An Effective Marketing Tool
Many companies have web sites that fail as effective
marketing tools. Does your web site consistently generate
leads and sales? It should. And it can. The World Wide Web
is a continuously open marketplace that reaches hundreds of
millions of consumers every moment of every day and allows
you to easily and accurately target those who buy your
products or services. A company without a web site as part
of
Package design is not decoration. Did you know that 80 percent of all purchasing decisions are made in-store? As traditional media is being revolutionized right before our eyes, your packaging will most likely be the first introduction a consumer has to your product and we all know how important first impressions are. Your package is a valuable asset that can make or break the sale of your item and should be considered as important as the item itself. After all, no one is even going to try your product if the package is not appealing…there’s simply too much competition to choose from. Let’s review four key packaging attributes that should be considered prior to making any packaging decisions. Innovation, Visibility, Content and Appeal. Innovation The buzzword in product development today is innovation. You can only color and shape a toilet brush in so many ways
The other day I was talking to Ed who runs a successful metal shining business. I asked him how he went about generating new sales. He told me that 100% of his marketing effort is networking. I couldn’t help but wonder why. I realize that he is doing well with it but if he simply placed an ad in the yellow pages that generated just one sale a year he would cover the cost of the ad and be profitable!
Even though Ed’s networking efforts are successful he is limiting his ability to grow his business by only implementing one form of marketing. By simply trying something new in addition to networking Ed can benefit from developing a new way to generate leads and build his marketing momentum.
Is your marketing effort one dimensional or stagnant? Here are five tactics you can use to build marketing momentum.
Deliver a Great Marketing Message
A great marketing message will have the effect of generating
interest in what you do. It never ceases to amaze me the
number of small business owners that fail to use a
compelling marketing message. How many times has someone
described to you their business or what they do with a label
like, “I’m an accountant” or “I’m in Communications”? Such
answers are not likely to start interesting conversations
and marketing opportunities are missed.
If you answer the “what do you do?” question with a savvy marketing message you will find that more people associate what you do with a need of their own or that of a friend, colleague or relative and you will win more referral business. Develop and use an outstanding, compelling marketing message and you will find that more people show interest in what you do. The result will be more better sales.
Make Cold Calling a Hot Source of Sales
Many small business owners hate to make cold calls. Their
derision is understandable. By making cold calls they are
setting themselves up for rejection. No one likes being
rejected. However, rejection is part of the game when
making phone calls. Once you realize that it’s not your
fault when someone says no during a cold call you can move
passed your barrier and add cold calling to your marketing
arsenal.
The fact is that by regularly picking up the phone and reaching out to potential clients small business owners increase their chance of finding new business. A percentage of the people you speak with will become clients when you make cold calls, especially if you are targeting your market well and are offering something they need. What’s more you can work to improve your phone skills to increase your ability to make sales. Add cold calling to your marketing strategy and you will increase your opportunity to generate new business.
Use Your Web Site as An Effective Marketing Tool
Many companies have web sites that fail as effective
marketing tools. Does your web site consistently generate
leads and sales? It should. And it can. The World Wide Web
is a continuously open marketplace that reaches hundreds of
millions of consumers every moment of every day and allows
you to easily and accurately target those who buy your
products or services. A company without a web site as part
of
Have you ever wondered how multi-national companies like McDonalds, Coca-cola, Microsoft, Apple, Intel, Motorola, Sony and UPS came up with their names? Just think, if these companies have some lame or forgettable brand name, would they be as big as they are now? Every company starts out by thinking of a name. A law firm, for example, commonly uses the names of its associates, like Smith, Johnson and Brown Law Firm. The name of a woman's specialty shop should be something sensual and exciting, like Victoria's Secret or Bare Essentials. A clothing line should boast the popular designer's name. Corporate branding does not just involve the company name. It also includes the corporate logo design and the overall company image. More importantly, it conveys your corporate identity. When you think of computers, Microsoft comes to mind. Instead of photocopier, you think of Xerox. Toothpaste equals Colgate. Coming up with t
Is your marketing effort one dimensional or stagnant? Here are five tactics you can use to build marketing momentum.
Deliver a Great Marketing Message
A great marketing message will have the effect of generating
interest in what you do. It never ceases to amaze me the
number of small business owners that fail to use a
compelling marketing message. How many times has someone
described to you their business or what they do with a label
like, “I’m an accountant” or “I’m in Communications”? Such
answers are not likely to start interesting conversations
and marketing opportunities are missed.
If you answer the “what do you do?” question with a savvy marketing message you will find that more people associate what you do with a need of their own or that of a friend, colleague or relative and you will win more referral business. Develop and use an outstanding, compelling marketing message and you will find that more people show interest in what you do. The result will be more better sales.
Make Cold Calling a Hot Source of Sales
Many small business owners hate to make cold calls. Their
derision is understandable. By making cold calls they are
setting themselves up for rejection. No one likes being
rejected. However, rejection is part of the game when
making phone calls. Once you realize that it’s not your
fault when someone says no during a cold call you can move
passed your barrier and add cold calling to your marketing
arsenal.
The fact is that by regularly picking up the phone and reaching out to potential clients small business owners increase their chance of finding new business. A percentage of the people you speak with will become clients when you make cold calls, especially if you are targeting your market well and are offering something they need. What’s more you can work to improve your phone skills to increase your ability to make sales. Add cold calling to your marketing strategy and you will increase your opportunity to generate new business.
Use Your Web Site as An Effective Marketing Tool
Many companies have web sites that fail as effective
marketing tools. Does your web site consistently generate
leads and sales? It should. And it can. The World Wide Web
is a continuously open marketplace that reaches hundreds of
millions of consumers every moment of every day and allows
you to easily and accurately target those who buy your
products or services. A company without a web site as part
of
Generally speaking, marketing inefficiencies are due to one or more of three reasons: 1. Lack of interest in – or understanding of – the sometimes fickle customer. 2. Improper blending of the four Ps – caused in part by overemphasis on internal problems as contrasted with a customer orientation. 3. Lack of understanding of – or adjustment to – the marketing environment, especially what competitors do.Perhaps, lack of concern for the customer is most noticeable in the ways the four Ps are sometimes combined – or forced – into a marketing mix. This can happen in many ways. Too many firms develop a new product to satisfy some manager’s pet idea – not to meet the needs of certain target customers. Or they see another company with a successful product and try to jump into the market with another me-too imitation – without even thinking about the competition they’ll encounter. Often they don’t
Make Cold Calling a Hot Source of Sales
Many small business owners hate to make cold calls. Their
derision is understandable. By making cold calls they are
setting themselves up for rejection. No one likes being
rejected. However, rejection is part of the game when
making phone calls. Once you realize that it’s not your
fault when someone says no during a cold call you can move
passed your barrier and add cold calling to your marketing
arsenal.
The fact is that by regularly picking up the phone and reaching out to potential clients small business owners increase their chance of finding new business. A percentage of the people you speak with will become clients when you make cold calls, especially if you are targeting your market well and are offering something they need. What’s more you can work to improve your phone skills to increase your ability to make sales. Add cold calling to your marketing strategy and you will increase your opportunity to generate new business.
Use Your Web Site as An Effective Marketing Tool
Many companies have web sites that fail as effective
marketing tools. Does your web site consistently generate
leads and sales? It should. And it can. The World Wide Web
is a continuously open marketplace that reaches hundreds of
millions of consumers every moment of every day and allows
you to easily and accurately target those who buy your
products or services. A company without a web site as part
of
Brian's work was exceptional. Still, as his boss, I rarely offered him additional responsibilities, never thought of promoting him or selecting him for a critical project. Why? His whine factor got in the way. He was quick to complain to anyone who'd listen how much work was on his plate, or how hard or how late he worked. His whine factor was a protective shield that insured he didn't get more work to do. But, it also shielded him from getting the opportunity filled assignments, more interesting work, and the highest pay raises.
A percentage of the people you speak with will become clients when you make cold calls, especially if you are targeting your market well and are offering something they need. What’s more you can work to improve your phone skills to increase your ability to make sales. Add cold calling to your marketing strategy and you will increase your opportunity to generate new business.
Use Your Web Site as An Effective Marketing Tool
Many companies have web sites that fail as effective
marketing tools. Does your web site consistently generate
leads and sales? It should. And it can. The World Wide Web
is a continuously open marketplace that reaches hundreds of
millions of consumers every moment of every day and allows
you to easily and accurately target those who buy your
products or services. A company without a web site as part
of its marketing team is missing a fantastic opportunity to
increase its revenue stream. Deliver a web site that
functions as an effective marketing tool and you will
consistently add to your marketing momentum.
Develop Your Network
Another great tool to use to build marketing momentum is
networking. Networking is a highly effective means of
generating referral business (which is some of the easiest
business to get, once you get a referral). A person who is
willing to take someone else’s advice to contact you about
your product or service will transfer the trust he has in
his friend or colleague making the referral to you. Making
it easier for clients to trust you removes one of the
barriers to making a sale. By developing a robust network
you will increase your ability to find new prospects and do
more business.
So then, just how should you go about building your network?
Ed, from our previous example, is able to successfully operate his business with networking alone. That’s because Ed networks the right way. Many small business owners and executives don’t realize what networking truly is. Unfortunately, all too often people think they are networking by reaching out only to the people they know when what they should be doing is taking steps to continually expand their network. Ed regularly attends networking events and is involved with multiple networking groups. He ads new people to his network all the time and has a successful business to show for it (though he could be even more successful if he added another tool to his marketing toolbox).
Measure Your Results
No matter what tactics you adapt to market yourself or your
business be sure to measure your results. By measuring your
marketing results you will be able to move away from or
correct what does not work and stick with and reinforce what
does. By diligently measuring your results you will improve
your ability to ad to your marketing momentum and grow your
business and success.
By measuring my results and trying new things I have been able to develop an ad that enjoys a 20% response rate. The ad is so successful I only need to run it occasionally to generate enough calls to keep me very busy. Not only does this great ad do a fantastic job of generating interest in my marketing services it saves me money on my advertising costs because I can meet my goals by running fewer ads.
You too can develop highly effective ads by measuring your results.
Move Your Marketing Forward
If your marketing efforts aren’t helping you reach your
goals you can improve your results by implementing any one
of the tactics outlined above. Choose the one you feel most
comfortable with and take small measured steps toward
realistic goals and you will see a beneficial transformation
in your marketing results.
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