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  • Write You - How To Get More Business During The Winter Months

    Finding Weakness in the Competitor Strength
    “The most perfectly designed package in use.”Above statement was made by Raymond Loewy on the six and half ounce bottle of coca-cola folks in Atlanta (coca-cola base) obviously felt that the coke bottle was there greatest strength. They used that in every add and even trade marked it.But every strength has inherent weakness Guerrilla marketer know t
    your advertising. Start using benefits and offers to get up to 500% more return on investment from your advertising. I’ll show you how for free if you call me. 870 213-7032

    4. Learn to use word of mouth to up your sales. Call me.

    5. Send press releases

    6. Run a contest

    7. Distribute Coupons

    8. Use give aways to generate traffic and be prepared to sell. (give aways could consist of i

    Will Promotional Materials REALLY Increase Your Sales?
    Yes!It's a proven thousands of times every day. A well-definedbusiness image will increase sales by making your companymore "credible". The return on investment for using businessHere's why.According to Bill Gluth, Creative Strategist with DevelopYour Vision, The 3 main aspects that need to be establi
    Business seems to drop, slow or even stop during the winter months. As tourist traffic slows or stops during the winter months so does the incomes of many local business owners. The first step in overcoming this problem begins in your brain (don’t they all?)

    To begin with, don’t see these slow months as a dead time. See them for what they are , a time to build customer relationships and prepare for the busy season to come. There are a few things that you might try to cushion the slow season. Below you’ll find a list of strategies that just might work for your business.

    1. Hold a class or Informational seminar-- Invite all your customers to come in for an educational session. Make sure that you have some nice deals for them on related items so that they can spend some money with you. It may well be worth considering doing the class for free. (gasp!) Some of the types of things that come to mind are Fishing, crafts, investments, flower arranging, interior decorating, travel tips, Information about certain surgerys, back pain relief, parenting, writing workshops and on and on……

    2. Work up package deals that will be available during the “on” season but sell them now=get money now. Remember that money now is always worth more than money later! Here’s a great idea for a resort. Pay us $250 now and we’ll give you a two night stay and a boat rental (with 4 hours guided) and a picnic lunch. Just make your reservation any time in the year 2004. I’ve seen this exact package sell over 20%! If you offered this to 1000 prospects and sold 200 You would gross $50,000! Could $50,000 now tide you over for a few weeks?

    3. Tune up your advertising. Start using benefits and offers to get up to 500% more return on investment from your advertising. I’ll show you how for free if you call me. 870 213-7032

    4. Learn to use word of mouth to up your sales. Call me.

    5. Send press releases

    6. Run a contest

    7. Distribute Coupons

    8. Use give aways to generate traffic and be prepared to sell. (give aways could consist of in

    A Guide to Successful Exhibition Planning
    As with any organised event which involves schedules and deadlines, the planning and execution of an exhibition takes a lot of coordination and dedication in order for it to be successful. There are various steps that need to be completed in order for the exhibition to run smoothly, the majority of which are based around the exhibition planning team and coordinat
    y season to come. There are a few things that you might try to cushion the slow season. Below you’ll find a list of strategies that just might work for your business.

    1. Hold a class or Informational seminar-- Invite all your customers to come in for an educational session. Make sure that you have some nice deals for them on related items so that they can spend some money with you. It may well be worth considering doing the class for free. (gasp!) Some of the types of things that come to mind are Fishing, crafts, investments, flower arranging, interior decorating, travel tips, Information about certain surgerys, back pain relief, parenting, writing workshops and on and on……

    2. Work up package deals that will be available during the “on” season but sell them now=get money now. Remember that money now is always worth more than money later! Here’s a great idea for a resort. Pay us $250 now and we’ll give you a two night stay and a boat rental (with 4 hours guided) and a picnic lunch. Just make your reservation any time in the year 2004. I’ve seen this exact package sell over 20%! If you offered this to 1000 prospects and sold 200 You would gross $50,000! Could $50,000 now tide you over for a few weeks?

    3. Tune up your advertising. Start using benefits and offers to get up to 500% more return on investment from your advertising. I’ll show you how for free if you call me. 870 213-7032

    4. Learn to use word of mouth to up your sales. Call me.

    5. Send press releases

    6. Run a contest

    7. Distribute Coupons

    8. Use give aways to generate traffic and be prepared to sell. (give aways could consist of i

    Solo Professionals Who Buck the System and Industry Associations
    Solo professionals and consult need to be sure to have as many people as they can as friends who are associates in the industry. The solo professional consultant who bucks the system and the industry associations will find that some people will stay away from them and they will lose all the contacts of that particular person that they could have had to help them
    idering doing the class for free. (gasp!) Some of the types of things that come to mind are Fishing, crafts, investments, flower arranging, interior decorating, travel tips, Information about certain surgerys, back pain relief, parenting, writing workshops and on and on……

    2. Work up package deals that will be available during the “on” season but sell them now=get money now. Remember that money now is always worth more than money later! Here’s a great idea for a resort. Pay us $250 now and we’ll give you a two night stay and a boat rental (with 4 hours guided) and a picnic lunch. Just make your reservation any time in the year 2004. I’ve seen this exact package sell over 20%! If you offered this to 1000 prospects and sold 200 You would gross $50,000! Could $50,000 now tide you over for a few weeks?

    3. Tune up your advertising. Start using benefits and offers to get up to 500% more return on investment from your advertising. I’ll show you how for free if you call me. 870 213-7032

    4. Learn to use word of mouth to up your sales. Call me.

    5. Send press releases

    6. Run a contest

    7. Distribute Coupons

    8. Use give aways to generate traffic and be prepared to sell. (give aways could consist of i

    Should My Resume Writer Write My Cover Letter?
    Yes! It's probably the wisest thing to do.A cover letter laser-focuses the resume under it. So...prepare for a profound statement...the two go together. In fact, if anybody ever tells you not to include a cover letter because it's "unnecessary," that person's nuts. Flee quickly.If they go together, getting them from the same source makes good sense.
    worth more than money later! Here’s a great idea for a resort. Pay us $250 now and we’ll give you a two night stay and a boat rental (with 4 hours guided) and a picnic lunch. Just make your reservation any time in the year 2004. I’ve seen this exact package sell over 20%! If you offered this to 1000 prospects and sold 200 You would gross $50,000! Could $50,000 now tide you over for a few weeks?

    3. Tune up your advertising. Start using benefits and offers to get up to 500% more return on investment from your advertising. I’ll show you how for free if you call me. 870 213-7032

    4. Learn to use word of mouth to up your sales. Call me.

    5. Send press releases

    6. Run a contest

    7. Distribute Coupons

    8. Use give aways to generate traffic and be prepared to sell. (give aways could consist of i

    Offline Viral Marketing
    Viral marketing, where people are passing your images, free e-books, videos, etc around the Internet is and has become a staple in most Internet marketers marketing attack.The challenge with viral and word of mouth marketing offline is getting the initial ball rolling, and more importantly, sustaining the viral marketing offline.The key to beginning
    your advertising. Start using benefits and offers to get up to 500% more return on investment from your advertising. I’ll show you how for free if you call me. 870 213-7032

    4. Learn to use word of mouth to up your sales. Call me.

    5. Send press releases

    6. Run a contest

    7. Distribute Coupons

    8. Use give aways to generate traffic and be prepared to sell. (give aways could consist of informational materials)

    9. Pre-promote an “On” season special or event (ok this one is not going to get you winter dollars but it will be a productive use of your time

    10. Don’t forget the locals! Find something they’d like to invest in. This is the Thursday before Valentine’s Day and I have not seen any resorts or hotels doing the “Romantic Getaway” deal

    There are dozens of tips and strategies that will increase your winter dollars. You just have to implement some of them to profit. OH! Want to know an awesome secret? You can do the above all year long! Cool. Very cool.

    Any Questions?

    John M. Satterfield
    870-213-7032
    www.hypnosisucanuse.com
    Marketing Coordinator Long Term Care White River Health System and Small Business Consultant

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