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Franchising and Royalty Payments
If you are thinking of turning your current into a franchising company you will need to determine a fair and equitable franchise royalty fee. There are a number of questions you will need to ask yourself in determining this fee such as what services you will provide to your franchisee team and what that will cost. You will also need to take a look at the competition to determine the amount that you can honestly charge without forgoing cost conscious franchise buyers.It is also important once you go thru this strategic brain exercise to put into your confidential operations manual the procedures for royalty payment and explain why these royalty payments are necessary and how such money is used to maintain the franchise family and system.Below i

he RFP team?

According to McKerns, the answer is in the response to these twenty (20) questions.

1. Do you have the names of the marketing coordinators, marketing and business development staff of all your chosen teaming partners in you

Using a Business Mortgage to Grow Your Business
So you want to be a Player?The real movers and shakers of America are always looking to move up the ladder of success. They also have a particular penchant for desiring to display their success through their purchasing power. You may have noted that some of the powerhouses of your city buy fancy cars, a flashy Rolex or two, and build the biggest, most expansive mansions money can buy. Upon asking such individuals why they purchase such luxurious items, you might be surprised by their answer. Many will submit that their purchase is not a purchase at all, but an investment in themselves. They argue that part of their success depends on how they present themselves, the image they project, and the prestige they bring to the table.Think of the

You muscle up for meetings with the CEO’s and other high ranking professionals to let them know you are available for project teaming. You share lunch in the private conference room of the top executive. You exchange pleasantries, shake hands and leave.

Have you overlooked anything?

Sure. For one, you may be surprised to learn that you are not reaching the right people.

Did you know that 9 out of 10 RFP (Request for Proposal) and RFQ (Request for Qualifications) packages are not put together by CEO’s? RFP and RFQ packages are put together by diligent, hardworking and overworked marketing coordinators.

McKerns Development works with a variety of companies including developers, architects and engineers to increase visibility, reach the right customers and build business. Leslie McKerns, firm owner, is an architectural development industry professional, media, marketing and business development specialist. Want to know if your firm will be selected to join the RFP team?

According to McKerns, the answer is in the response to these twenty (20) questions.

1. Do you have the names of the marketing coordinators, marketing and business development staff of all your chosen teaming partners in your

Relationship Selling
There are only two types of selling; low price selling and relationship selling. The former is based on having the lowest priced product on the market and the latter is based on building a relationship with your prospects and customers in order to better positioning yourself, your product and your company to allow other criterion besides just price to play a part in the customer’s selection process.The problem with low priced selling is that there isn’t a product made that somehow couldn’t be made cheaper by someone else. As a result, low priced selling yields such thin margins, that as a business model, it’s a risky strategy at best. It’s also a lazy way to try and build a sales career.These days, large companies have sophisticated purchasing departments t

eave.

Have you overlooked anything?

Sure. For one, you may be surprised to learn that you are not reaching the right people.

According to McKerns, the answer is in the response to these twenty (20) questions.

1. Do you have the names of the marketing coordinators, marketing and business development staff of all your chosen teaming partners in you

What's Your Selling Sentence?
What's your Selling Sentence? If you have a business, you need a selling sentence.Sometimes called the Defining Sentence or the Secondary Statement, the Selling Sentence is the group of words that clarify and refine the the nature of your business when seen or heard with the name or logo of your business. You tell ‘em what you do for them' with your Selling Sentence.The Selling Sentence clearly differentiates your business in the eyes of your current and potential customers or clients. "When it absolutely, positively, has to be there overnight" reinforces the FedEx brand.McDonald's has used Selling Sentences for individual products. "Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun"

e not put together by CEO’s? RFP and RFQ packages are put together by diligent, hardworking and overworked marketing coordinators.

According to McKerns, the answer is in the response to these twenty (20) questions.

1. Do you have the names of the marketing coordinators, marketing and business development staff of all your chosen teaming partners in you

Change Assessment
Change is such a key ingredient in helping you discover and achieve success, and adaptability to change is vital to coping with some of life's most common challenges. Now it's time to really assess where you are on the transformation scale. How badly do you really want to change? If you've followed the advice given thus far in this chapter, you have a well-defined commitment to change that is reinforced by well-planned action. It is also likely that your goals are actually written out and in a place where you can review them often. All of these elements must be part of the equation if change is to be successful. Is this where you find yourself?Now, take a look at each of the other quadrants. Action without definiti

visibility, reach the right customers and build business. Leslie McKerns, firm owner, is an architectural development industry professional, media, marketing and business development specialist. Want to know if your firm will be selected to join the RFP team?

According to McKerns, the answer is in the response to these twenty (20) questions.

1. Do you have the names of the marketing coordinators, marketing and business development staff of all your chosen teaming partners in you

Why Communications Advocacy Should Remain #1 on Your To Do List
I was confronted (yet again) last week with a pointed reminder of one of philanthropy's biggest Achilles' heels – the often overlooked or misunderstood importance of integrating innovative communications strategies into every program.It happened during a very interesting presentation at the Philanthropy's Sweet Spot Forum, co-sponsored by Rockefeller Philanthropy Advisors and the Stanford Social Innovation review. The speaker was Peter Goldmark, now Director of the Climate and Air program at Environmental Defense(ED) (one of the best organizational communicators I know), formerly presiding over the International Herald Tribune and the Rockefeller Foundation. Obviously, Goldmark is one smart guy who knows how to engage his audience.He told the

he RFP team?

According to McKerns, the answer is in the response to these twenty (20) questions.

1. Do you have the names of the marketing coordinators, marketing and business development staff of all your chosen teaming partners in your database?

2. Do you frequently update that list and make regular contact with them?

3. Do you consistently update your architectural and engineering company information including firm and individual licenses, minority and other certificates?

4. Do you have systems in place to send your RFP data to your teaming partners electronically and instantly? Could files be made to download from your site or can you upload and exchange files on an FTP (File Transfer Protocol) site?

5. Do you have your photographs properly formatted as to size, format and resolution?

6. Do you have your project information, photos, logo and other RFP response material readily available as separate files that can easily be formatted into a consistent team response? Or are your project sheets and resumes ‘locked’ into the format and program your company uses as collateral material?

7. Do you use formatting programs that cannot be easily opened by other firms? If those prep

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If you desire to get ahead with your job (whether it's a new work set-up, a pay raise, or anything else), you have to improve your communication skills, map out your strategy, and put these job negotiation tips to use.

There are probably a few ways to use business cards that you have never thought of. Here's a short list to get you started.

A great business is built on good habits throughout the entire organization. As the business leader, you are responsible for embodying those good habits first and then teaching them to those on your business team.

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