Unfortunately, discounting as a business practice is so entrenched that I probably don't need to help you recreate the arguments that justify it.

The dictionary describes the effect well: 'to deduct from the amount, cost; to disregard; to make less effective by anticipation.'

Before you succumb to the temptation to win new business by offering a discount take a moment to consider these seven problems associated with discounting:

1. Negotiations over discounts, focuses attention on price—as if that were all that matters. If your only competitive
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   ers can make the difference between a profitable year, or not.

   Unfortunately, discounting as a business practice is so entrenched that I probably don't need to help you recreate the arguments that justify it.

   The dictionary describes the effect well: 'to deduct from the amount, cost; to disregard; to make less effective by anticipation.'

   Before you succumb to the temptation to win new business by offering a discount take a moment to consider these seven problems associated with discounting:

   1. Negotiations over discounts, focuses attention on price—as if that were all that matters. If your only competitiv
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      ed to help you recreate the arguments that justify it.

      The dictionary describes the effect well: 'to deduct from the amount, cost; to disregard; to make less effective by anticipation.'

      Before you succumb to the temptation to win new business by offering a discount take a moment to consider these seven problems associated with discounting:

      1. Negotiations over discounts, focuses attention on price—as if that were all that matters. If your only competitiv
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         ss effective by anticipation.'

         Before you succumb to the temptation to win new business by offering a discount take a moment to consider these seven problems associated with discounting:

         1. Negotiations over discounts, focuses attention on price—as if that were all that matters. If your only competitiv
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            ems associated with discounting:
            1. Negotiations over discounts, focuses attention on price—as if that were all that matters. If your only competitive advantage is price, you are in trouble, because price can always be matched.
            2. Discounting starts price wars. The company that usually wins is the one with the biggest balance sheet—the one who can afford to hold out the longest.
            3. Discounting can affect the customer perception of your service. The less they pay, quite likely the less they will value it.
            4. Discounting will affect your profit margins. Consider what would happen if all your competitors met your discounted price—do you think your customer is going to accept any less quality?
            5. Discounting may affect the quality of your service. Yet, if you com