Subscriber-only sites also manage to get into SEs. They use a cloaking practice known as "agent name delivery", which is a slab of code that checks whether the visitor is a crawler or a human. Crawlers get to see the whole site, but others are directed to a sign-up form.

9. Avoidable Practices

The following practices could get your site banned from Google at worst or lower its ranking at best:

• Gimmicks. Pointless Javascript effects such as cursor trails and transitions do nothing for your viewers but place a lot of code above your body text. You want your content close to the top of the page.

• Bad HTML code. Novice hand-coders might copy some HTML tags without understanding their meaning. One webmaster used the robot directive and wondered why his site was not fully in Google in spite of Googlebot visits and good incoming links. He was asking to be indexed, but for his links not to be followed.

• Multiple sites with duplicated content, e.g. www.example.net and www.example.com hosted on the same server or different ones, as this is considered spamming. Use a permanent redirect on all secondary sites to point to the main domain.

• Multiple copies of the same page. This is typically an entry or "doorway" page optmised for different keywords to lure different people, e.g. crackz.htm, serials.htm, passwords.htm, and so on.

• Hidden content. This can be repetitive text on the same colour background or a layer with coordinates that are off the visible page. It begs the question why the author does not put this ef
  Think - Don't React
  How you think, your relationship with yourself is what decides how well you communicate with your customers and relate to your team.The most important relationship you'll ever have is the one you have with yourself so you've got to get that right.Henry Ford said, (he was the guy who started all the traffic chaos)- "Thinking is the hardest work there is, that's why so few people do it". Too often we don't think and just react to how we feel. The successful business person doesn't react - they - "think"Successful people have a deep understanding of their own minds. They're aware of their needs, their strengths and weaknesses, and their emotions. They're honest with themselves and resultantly, with their customers and their team.You have to decide who runs your mind, is it you or is it somebody else?Let me give you an example:I've always had a thing about good timekeeping; it's something that's been programmed into my brain. If you agree to meet me at 8.30 in the morning, I'll be there at 8.20; I will always do my utmost be on time.So I used to get angry when a member of my team would show up late for a meeting or an appointment with me. When I got angry I'd get stressed and end up
  Google is the pre-eminent search engine (SE) with no close competitor. Given that inclusion is free, your Web pages must be in it. We'll show you how to top the Google SERPs, that is, be found at the top of the search engine results pages. These techniques are known as search engine optimization (SEO) and require a small investment of your time.

  I took two of my sites to the top of the SERPs in three months, so it can be done. My pages have few competitors: my challenge was mainly to get past false positives such as resumes, job vacancies, articles, and so on. If you are competing with "real" sites that are selling competitive products such as the ones you read about in your spam e-mails, you can get there within a year with some persistence.

  Goal

  Casual Google users use default settings, so your site must get into the top 20 results. Unfortunately, you cannot assume that visitors will use the most appropriate search terms. Real people are unpredictable.

  Google SERP

  You must understand that SERP positioning is dynamic - what you see depends on no single factor. It depends on the viewer's location, the type of search used (basic, advanced, regional, filtered, and so on), the content of the page, their keyword density, the page rank (PR), the search term (words or phrase), and so on. Therefore, you need to plan your site carefully.

  Ten-Point Checklist

  1. Domain Name and Server

  Get a .ca domain if your audience is likely to look for Canadian sites. Use a global, top-level domain (gTLD) such as .com if your business is not local. A unique, topical name such as "dentist-atlanta.com" should rank higher in the SERPs than "dentist.com" or "smithclinic.com" (if the search term is likely to be "dentist in atlanta" or similar).

  It is nice but not essential if the web host gives your site a unique IP address, but it is highly advisable to host your site on your own dedicated server. Shared web hosting means that a server could host thousands of web sites, and Google's spiders would be slowed down.

  If you already have a Web site, you can find out its IP address using cmd.exe or an MS-DOS prompt, e.g. "ping www.cnn.com" and call up the displayed IP address in the browser. Example: http://64.236.24.12 brings up cnn.com. If you don't see the expected web page, it has a shared IP address.

  2. Page Title

  An ill-planned page title is the Achilles Heel of a Web page. This is the text that appears at the very top of the browser window.

  The Title tag text should be brief and readable, avoiding superfluous words and punctuation marks. Begin with the most valuable keywords, e.g. "Root canal specialist dentist clinic, Mayfair, London", not something like "***** Fred Smith, BDS - 5 Stars Dental Clinic *****", or worse, "Welcome to my home page", or "Untitled".

  3. Style Sheet

  Placing style definitions in a .css (Cascading Style Sheet) file moves the body text close to the top of the document and shrinks the page size. Many Javascript effects can be replaced by CSS. Fast-loading pages are good for both humans and search engine crawlers.

  4. Meta Tags

  Google ignores the Keywords meta tag for ranking but other SEs use it. An extract from the Description meta tag sometimes appears in the SERP; sometimes you see a snippet from the body text. Moderation and relevance should be your benchmark for placing keywords in these tags.

  5. Content

  • Quality content is rewarded by top placement in the search results. For example, if you sell new cars, used cars, and car service, you would have three branches, each containing pages relevant to that theme.

  • Links to popular causes, memorial ribbons, HTML validation, page counters, etc. could distract visitors to other sites.

  • Optimise images and keep the page size low.

  • Place key phrases towards the top of pages and in heading tags such as H1. Don't get hung up on a single keyword for the whole site. Pick different ones for different pages so that you have more ways to be found. Optimise for the search terms used by your paying customers, if you can identify them, not casual visitors.

  • Consider (this depends on the size and nature of your business) placing noncommercial pages such as staff pages, personal hobbies, genealogy and so on at a secondary level but not linked from the entry page. Some of my ranking success comes from hosting my hobby pages below my commercial site, because I cannot justify buying a domain for each of my interests. I legitimately link them to my resume, which has a link to my business site. This enables free placement of the secondary pages in otherwise for-fee directories.

  6. Links and Folders

  • Link a site map from the home page so that crawlers can find the rest of your pages.

  • Link each page to the home page and to others in its logical group (but not to every other page in the site). The anchor text should use key phrases and words.

  • Use keywords for folders, image names and Alt text but don't overdo it. e.g. /hamilton/lawyer/divorce.htm, alt="Perth plumber" The deeper your directory structure, the less likely it will be spidered regularly.

  7. Neighbourhood Watch

  Get quality incoming links from sites that share your theme. Without referrals, it's near impossible to be visited by Googlebot. Try to get such links from sites with PR3 (Page Rank - see below) or better, not from link farms that are clearly built to boost PR. Make it easy for other sites to use keyword-loaded phrases in their links, say, by offering a cut-and-paste slice of HTML anchor code. Here is an example you can use to link to this page:

  Links from lower-ranking peers will not penalise you; they simply won't appear in Google's list of backward links to your page. You cannot control who links to you, but you have control over who you link to.

  Add a judicious number of outbound links to topical peers of the same or better calibre. Google likes links to authoritative sites, but don't overdo the external links. Although such sites might not overtly link to your site, their site statistics file might get crawled and constitute a link back to you.

  8. Cloaking

  Cloaking hides content from humans and SEs, which is generally a bad practice. Good reasons to cloak include hiding parts of your optimised pages from amateur competitors or to show different pages to different visitors based on their browsers.

  Subscriber-only sites also manage to get into SEs. They use a cloaking practice known as "agent name delivery", which is a slab of code that checks whether the visitor is a crawler or a human. Crawlers get to see the whole site, but others are directed to a sign-up form.

  9. Avoidable Practices

  The following practices could get your site banned from Google at worst or lower its ranking at best:

  • Gimmicks. Pointless Javascript effects such as cursor trails and transitions do nothing for your viewers but place a lot of code above your body text. You want your content close to the top of the page.

  • Bad HTML code. Novice hand-coders might copy some HTML tags without understanding their meaning. One webmaster used the robot directive and wondered why his site was not fully in Google in spite of Googlebot visits and good incoming links. He was asking to be indexed, but for his links not to be followed.

  • Multiple sites with duplicated content, e.g. www.example.net and www.example.com hosted on the same server or different ones, as this is considered spamming. Use a permanent redirect on all secondary sites to point to the main domain.

  • Multiple copies of the same page. This is typically an entry or "doorway" page optmised for different keywords to lure different people, e.g. crackz.htm, serials.htm, passwords.htm, and so on.

  • Hidden content. This can be repetitive text on the same colour background or a layer with coordinates that are off the visible page. It begs the question why the author does not put this eff
    How To Make Your Cash Register Ring All Day
    A woman walks into a sweet-smelling shop, the product display is exquisite, the perfumes and oils and soaps bright and enticing.She is approached by a young man. His face is bright, enthusiastic, well-scrubbed. His hair is clean and fragrant, his nails trimmed, his suit pressed, and his shoes polished. Then he opens his mouth and uses words with the sophistication of a back-alley brawler.The magic is lost. After a few flustered words, a few patent excuses, the woman leaves.The cash register remains untouched, and the proceeds for the day the same. Hour after hour this tragedy continues.What tragedy befell this merchant?Meanwhile, she, still in need of cosmetics and toiletries visits another store in the mall. There the pace is hectic, the display mauled over, and the salesman, despite careful grooming in the morning, now appears disheveled by too much work.She approaches with hesitation, and her impatience and resistance, too, are stronger.Seeing her approach, the salesman speaks.She smiles for the first time that day, the pinched look on her face disappears, the pursed lines around the mouth soften.Eloquent words flow from his lips, words of courtesy, interest,
    uch as "dentist-atlanta.com" should rank higher in the SERPs than "dentist.com" or "smithclinic.com" (if the search term is likely to be "dentist in atlanta" or similar).

    It is nice but not essential if the web host gives your site a unique IP address, but it is highly advisable to host your site on your own dedicated server. Shared web hosting means that a server could host thousands of web sites, and Google's spiders would be slowed down.

    If you already have a Web site, you can find out its IP address using cmd.exe or an MS-DOS prompt, e.g. "ping www.cnn.com" and call up the displayed IP address in the browser. Example: http://64.236.24.12 brings up cnn.com. If you don't see the expected web page, it has a shared IP address.

    2. Page Title

    An ill-planned page title is the Achilles Heel of a Web page. This is the text that appears at the very top of the browser window.

    The Title tag text should be brief and readable, avoiding superfluous words and punctuation marks. Begin with the most valuable keywords, e.g. "Root canal specialist dentist clinic, Mayfair, London", not something like "***** Fred Smith, BDS - 5 Stars Dental Clinic *****", or worse, "Welcome to my home page", or "Untitled".

    3. Style Sheet

    Placing style definitions in a .css (Cascading Style Sheet) file moves the body text close to the top of the document and shrinks the page size. Many Javascript effects can be replaced by CSS. Fast-loading pages are good for both humans and search engine crawlers.

    4. Meta Tags

    Google ignores the Keywords meta tag for ranking but other SEs use it. An extract from the Description meta tag sometimes appears in the SERP; sometimes you see a snippet from the body text. Moderation and relevance should be your benchmark for placing keywords in these tags.

    5. Content

    • Quality content is rewarded by top placement in the search results. For example, if you sell new cars, used cars, and car service, you would have three branches, each containing pages relevant to that theme.

    • Links to popular causes, memorial ribbons, HTML validation, page counters, etc. could distract visitors to other sites.

    • Optimise images and keep the page size low.

    • Place key phrases towards the top of pages and in heading tags such as H1. Don't get hung up on a single keyword for the whole site. Pick different ones for different pages so that you have more ways to be found. Optimise for the search terms used by your paying customers, if you can identify them, not casual visitors.

    • Consider (this depends on the size and nature of your business) placing noncommercial pages such as staff pages, personal hobbies, genealogy and so on at a secondary level but not linked from the entry page. Some of my ranking success comes from hosting my hobby pages below my commercial site, because I cannot justify buying a domain for each of my interests. I legitimately link them to my resume, which has a link to my business site. This enables free placement of the secondary pages in otherwise for-fee directories.

    6. Links and Folders

    • Link a site map from the home page so that crawlers can find the rest of your pages.

    • Link each page to the home page and to others in its logical group (but not to every other page in the site). The anchor text should use key phrases and words.

    • Use keywords for folders, image names and Alt text but don't overdo it. e.g. /hamilton/lawyer/divorce.htm, alt="Perth plumber" The deeper your directory structure, the less likely it will be spidered regularly.

    7. Neighbourhood Watch

    Get quality incoming links from sites that share your theme. Without referrals, it's near impossible to be visited by Googlebot. Try to get such links from sites with PR3 (Page Rank - see below) or better, not from link farms that are clearly built to boost PR. Make it easy for other sites to use keyword-loaded phrases in their links, say, by offering a cut-and-paste slice of HTML anchor code. Here is an example you can use to link to this page:

    Links from lower-ranking peers will not penalise you; they simply won't appear in Google's list of backward links to your page. You cannot control who links to you, but you have control over who you link to.

    Add a judicious number of outbound links to topical peers of the same or better calibre. Google likes links to authoritative sites, but don't overdo the external links. Although such sites might not overtly link to your site, their site statistics file might get crawled and constitute a link back to you.

    8. Cloaking

    Cloaking hides content from humans and SEs, which is generally a bad practice. Good reasons to cloak include hiding parts of your optimised pages from amateur competitors or to show different pages to different visitors based on their browsers.

    Subscriber-only sites also manage to get into SEs. They use a cloaking practice known as "agent name delivery", which is a slab of code that checks whether the visitor is a crawler or a human. Crawlers get to see the whole site, but others are directed to a sign-up form.

    9. Avoidable Practices

    The following practices could get your site banned from Google at worst or lower its ranking at best:

    • Gimmicks. Pointless Javascript effects such as cursor trails and transitions do nothing for your viewers but place a lot of code above your body text. You want your content close to the top of the page.

    • Bad HTML code. Novice hand-coders might copy some HTML tags without understanding their meaning. One webmaster used the robot directive and wondered why his site was not fully in Google in spite of Googlebot visits and good incoming links. He was asking to be indexed, but for his links not to be followed.

    • Multiple sites with duplicated content, e.g. www.example.net and www.example.com hosted on the same server or different ones, as this is considered spamming. Use a permanent redirect on all secondary sites to point to the main domain.

    • Multiple copies of the same page. This is typically an entry or "doorway" page optmised for different keywords to lure different people, e.g. crackz.htm, serials.htm, passwords.htm, and so on.

    • Hidden content. This can be repetitive text on the same colour background or a layer with coordinates that are off the visible page. It begs the question why the author does not put this ef
      Managing the Quality of Information
      Information processing is a business process that resembles a normal production process with familiar demands for managing both the quantity processed as well as the quality of the output.For many business processes there is a continuous pressure to increase the output. There is also constant demand for quality which acts as a brake on this main process. In the information processing area this problem is solved by using two different types of processes; batch and online. The quality indicator is the mechanism that will define how much the output is lowered in order to increase the quality (of the information).An example of how this is done in practice you could imagine The Yellow Pages. The books contain a variety of information about companies an each month a book is published with a selection of companies in a certain region. This cycle continues until the last region of the country is handled after which the book publishing process starts all over again with a series for the next year. Publishing these books is a process that requires quite some organizing; most important is that the information is correct. Yet companies (and company information) do change a lot. To maintain this information the company informatio
      tract from the Description meta tag sometimes appears in the SERP; sometimes you see a snippet from the body text. Moderation and relevance should be your benchmark for placing keywords in these tags.

      5. Content

      • Quality content is rewarded by top placement in the search results. For example, if you sell new cars, used cars, and car service, you would have three branches, each containing pages relevant to that theme.

      • Links to popular causes, memorial ribbons, HTML validation, page counters, etc. could distract visitors to other sites.

      • Optimise images and keep the page size low.

      • Place key phrases towards the top of pages and in heading tags such as H1. Don't get hung up on a single keyword for the whole site. Pick different ones for different pages so that you have more ways to be found. Optimise for the search terms used by your paying customers, if you can identify them, not casual visitors.

      • Consider (this depends on the size and nature of your business) placing noncommercial pages such as staff pages, personal hobbies, genealogy and so on at a secondary level but not linked from the entry page. Some of my ranking success comes from hosting my hobby pages below my commercial site, because I cannot justify buying a domain for each of my interests. I legitimately link them to my resume, which has a link to my business site. This enables free placement of the secondary pages in otherwise for-fee directories.

      6. Links and Folders

      • Link a site map from the home page so that crawlers can find the rest of your pages.

      • Link each page to the home page and to others in its logical group (but not to every other page in the site). The anchor text should use key phrases and words.

      • Use keywords for folders, image names and Alt text but don't overdo it. e.g. /hamilton/lawyer/divorce.htm, alt="Perth plumber" The deeper your directory structure, the less likely it will be spidered regularly.

      7. Neighbourhood Watch

      Get quality incoming links from sites that share your theme. Without referrals, it's near impossible to be visited by Googlebot. Try to get such links from sites with PR3 (Page Rank - see below) or better, not from link farms that are clearly built to boost PR. Make it easy for other sites to use keyword-loaded phrases in their links, say, by offering a cut-and-paste slice of HTML anchor code. Here is an example you can use to link to this page:

      Links from lower-ranking peers will not penalise you; they simply won't appear in Google's list of backward links to your page. You cannot control who links to you, but you have control over who you link to.

      Add a judicious number of outbound links to topical peers of the same or better calibre. Google likes links to authoritative sites, but don't overdo the external links. Although such sites might not overtly link to your site, their site statistics file might get crawled and constitute a link back to you.

      8. Cloaking

      Cloaking hides content from humans and SEs, which is generally a bad practice. Good reasons to cloak include hiding parts of your optimised pages from amateur competitors or to show different pages to different visitors based on their browsers.

      Subscriber-only sites also manage to get into SEs. They use a cloaking practice known as "agent name delivery", which is a slab of code that checks whether the visitor is a crawler or a human. Crawlers get to see the whole site, but others are directed to a sign-up form.

      9. Avoidable Practices

      The following practices could get your site banned from Google at worst or lower its ranking at best:

      • Gimmicks. Pointless Javascript effects such as cursor trails and transitions do nothing for your viewers but place a lot of code above your body text. You want your content close to the top of the page.

      • Bad HTML code. Novice hand-coders might copy some HTML tags without understanding their meaning. One webmaster used the robot directive and wondered why his site was not fully in Google in spite of Googlebot visits and good incoming links. He was asking to be indexed, but for his links not to be followed.

      • Multiple sites with duplicated content, e.g. www.example.net and www.example.com hosted on the same server or different ones, as this is considered spamming. Use a permanent redirect on all secondary sites to point to the main domain.

      • Multiple copies of the same page. This is typically an entry or "doorway" page optmised for different keywords to lure different people, e.g. crackz.htm, serials.htm, passwords.htm, and so on.

      • Hidden content. This can be repetitive text on the same colour background or a layer with coordinates that are off the visible page. It begs the question why the author does not put this ef
        Creativity in Business
        Creativity!Creativity! – Are you Creative? Can you learn to be creative or is it something you are born with?Creativity is a process of developing and expressing novel ideas that are likely to be useful.OrCreativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others.Therefore creativity is a process that anyone can improve on. Defining that process and improving on it is what we need to do to increase our creativity. Moreover, the purpose or goal of the creative process is the solving of a particular problem or the satisfying of a specific need, so if we keep this in mind, our process will have better results.In order to be creative, you need to be able to view things in new ways or from a different perspective. Creativity involves convergent as well as divergent thinking. The creative process begins with divergent thinking—a breaking away from familiar or established ways of seeing and doing that produces novel ideas. Convergent thinking occurs in the later stages of the process. As the original ideas generated by the divergent think
        ink each page to the home page and to others in its logical group (but not to every other page in the site). The anchor text should use key phrases and words.

      • Use keywords for folders, image names and Alt text but don't overdo it. e.g. /hamilton/lawyer/divorce.htm, alt="Perth plumber" The deeper your directory structure, the less likely it will be spidered regularly.

      7. Neighbourhood Watch

      Get quality incoming links from sites that share your theme. Without referrals, it's near impossible to be visited by Googlebot. Try to get such links from sites with PR3 (Page Rank - see below) or better, not from link farms that are clearly built to boost PR. Make it easy for other sites to use keyword-loaded phrases in their links, say, by offering a cut-and-paste slice of HTML anchor code. Here is an example you can use to link to this page:

      Links from lower-ranking peers will not penalise you; they simply won't appear in Google's list of backward links to your page. You cannot control who links to you, but you have control over who you link to.

      Add a judicious number of outbound links to topical peers of the same or better calibre. Google likes links to authoritative sites, but don't overdo the external links. Although such sites might not overtly link to your site, their site statistics file might get crawled and constitute a link back to you.

      8. Cloaking

      Cloaking hides content from humans and SEs, which is generally a bad practice. Good reasons to cloak include hiding parts of your optimised pages from amateur competitors or to show different pages to different visitors based on their browsers.

      Subscriber-only sites also manage to get into SEs. They use a cloaking practice known as "agent name delivery", which is a slab of code that checks whether the visitor is a crawler or a human. Crawlers get to see the whole site, but others are directed to a sign-up form.

      9. Avoidable Practices

      The following practices could get your site banned from Google at worst or lower its ranking at best:

      • Gimmicks. Pointless Javascript effects such as cursor trails and transitions do nothing for your viewers but place a lot of code above your body text. You want your content close to the top of the page.

      • Bad HTML code. Novice hand-coders might copy some HTML tags without understanding their meaning. One webmaster used the robot directive and wondered why his site was not fully in Google in spite of Googlebot visits and good incoming links. He was asking to be indexed, but for his links not to be followed.

      • Multiple sites with duplicated content, e.g. www.example.net and www.example.com hosted on the same server or different ones, as this is considered spamming. Use a permanent redirect on all secondary sites to point to the main domain.

      • Multiple copies of the same page. This is typically an entry or "doorway" page optmised for different keywords to lure different people, e.g. crackz.htm, serials.htm, passwords.htm, and so on.

      • Hidden content. This can be repetitive text on the same colour background or a layer with coordinates that are off the visible page. It begs the question why the author does not put this ef
        The Keys To Successful Self-Marketing
        You’ve probably noticed how few people always seem to get the raises, promotions and pats on the back from the boss, while so many others toil for years, unrecognized and unrewarded, at the same jobs.You can attribute career stagnation to bad luck, but that’s not enough. Napoleon believed that luck didn’t fail people; rather people failed to exploit their luck. Nor can it always be blamed on bad companies and unfair bosses; that’s sometimes the case but too often an excuse. While hard work is prerequisite for success, it’s not the only ingredient. Just what is the secret of success that those fortunate few have discovered?It comes down to marketing: You must sell yourself to others. Just as sales of toothpaste or cars depend on advertising, so does job promotion depend on the perception of ourselves we create in the minds of our superiors and coworkers.The first key to successful self-marketing is that you must be able to convince others of your value, but in order to do that you have to first value yourself. If you want to change the way others see you, then you must first change the way you see yourself. What you think you are is what you show. Other people see in you what you see in yourself. They accept yo
        ors based on their browsers.

        Subscriber-only sites also manage to get into SEs. They use a cloaking practice known as "agent name delivery", which is a slab of code that checks whether the visitor is a crawler or a human. Crawlers get to see the whole site, but others are directed to a sign-up form.

        9. Avoidable Practices

        The following practices could get your site banned from Google at worst or lower its ranking at best:

        • Gimmicks. Pointless Javascript effects such as cursor trails and transitions do nothing for your viewers but place a lot of code above your body text. You want your content close to the top of the page.

        • Bad HTML code. Novice hand-coders might copy some HTML tags without understanding their meaning. One webmaster used the robot directive and wondered why his site was not fully in Google in spite of Googlebot visits and good incoming links. He was asking to be indexed, but for his links not to be followed.

        • Multiple sites with duplicated content, e.g. www.example.net and www.example.com hosted on the same server or different ones, as this is considered spamming. Use a permanent redirect on all secondary sites to point to the main domain.

        • Multiple copies of the same page. This is typically an entry or "doorway" page optmised for different keywords to lure different people, e.g. crackz.htm, serials.htm, passwords.htm, and so on.

        • Hidden content. This can be repetitive text on the same colour background or a layer with coordinates that are off the visible page. It begs the question why the author does not put this effort into creating visible text.

        • Flash-Only pages. A solution is a user agent entry check that displays Flash to enabled browsers, but plain HTML to crawlers and other human visitors.

        • Frames. Googlebot will crawl links in the Noframes text, but not ones in the framed pages. Other SEs might not crawl frames, so it is better to use tables and more so to use CSS. If you must use frames, ensure that you use the correct Doctype declaration for frames. I have noticed that Googlebot can now crawl links in frames but sometimes it cannot.

        • Submission software or service. They could submit your site to thousands of unknown SEs. You will get a lot of spam, abuse, and possible inclusion in link farms that will ruin your reputation in Google's eyes. After all, can you name more than five major SEs?

        • Session IDs. Sites that require session IDs from crawlers will get poor visibility because the previous session will have expired by the time Googlebot returns.

        • Over-optimisation. [Update 11/2003] Many sites that followed a strict "SEO formula" found that they could not be found at the top of the SERPs, or in the index at all. There is speculation that such tactics cause the sites to be filtered out of the search results.

        10. Patience

        Having optimized and submitted your pages to Google, get on with growing your business, because Google takes time to rank you. Work on getting quality, inbound links from high-ranking sites that feature the same subject matter. Increase your content and keep it fresh. Get free or paid listings in Google Adwords, Overture, Yahoo, Open Directory Project (www.dmoz.org), and reputable engines such as MSN, Yahoo!, and Ask Jeeves.