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Write You - My 7 Most Important Business Lessons
Avoiding Step 13 by Leveraging a Value Chain Analysis Via Smarter Packaging
When you’re ready to invest your time in developing a solid Value Chain analysis, you want to leverage that time in the most efficient and effective manner. That means looking in the most high-value places in both your company and in your customer’s interaction with your product (service).A good place to start is by discovering complaints from your customer service dept.Imagine you are in the tricycle building business. You sell your trikes partially assembled to retailers who sell them to end users. You pack assembly instructions in the carton that the trike comes in. Plus, you supply a 1-800 customer Helpline staffed during daylight ours.OK, as a smart marketer you decide that the Helpline folks who handle those1-800 assembly questions are a great place to start in your Value Chain analysis. You discover that 40% of the customer calls relate to an assembly question for a one inch stove bolt that is part of the rear axle assembly. Customers invariably can’t figure out how to properly tighten this bolt.It’s Step 13 in the assembly processSo, you dig a bit. You ask the requisite who/what/when ques
to ask for help.When you’re ready to invest your time in developing a solid Value Chain analysis, you want to leverage that time in the most efficient and effective manner. That means looking in the most high-value places in both your company and in your customer’s interaction with your product (service).A good place to start is by discovering complaints from your customer service dept.Imagine you are in the tricycle building business. You sell your trikes partially assembled to retailers who sell them to end users. You pack assembly instructions in the carton that the trike comes in. Plus, you supply a 1-800 customer Helpline staffed during daylight ours.OK, as a smart marketer you decide that the Helpline folks who handle those1-800 assembly questions are a great place to start in your Value Chain analysis. You discover that 40% of the customer calls relate to an assembly question for a one inch stove bolt that is part of the rear axle assembly. Customers invariably can’t figure out how to properly tighten this bolt.It’s Step 13 in the assembly processSo, you dig a bit. You ask the requisite who/what/when ques
1. Know Yourself
Having your own business is more than
Charity Campaigns - Making Them An Online Success
A charity’s annual awareness day, awareness week or awareness month is a big event. Run well it can raise huge amounts of money and create a greater public understanding of your cause. Hundreds of campaigns take place through the year – who hasn’t heard of World Aids Day, Breast Cancer Awareness Month and World Book Day? Brilliantly run events - you can probably name the months they fall in but sadly many campaigns fail to make such an impact.I edit www.countmeincalendar.info that profiles of campaigns from across the world and I research hundreds of campaigns every month. Like everyone else on the internet I search for information and it amazes me how often charities make it such hard work for anyone wanting to find out about their campaigns.Simply they fail because they do not understand the needs of people visiting them.So what’s going wrong?The number one error is pretty unbelievable but you would be amazed how often I see it.During the time a campaign is taking place the homepage, the most important page on any site, carries not a link, not a button, not a banner related to the campaign. It is
Millions of people start new small businesses in the United States every day. Many fail at running a small business every day. What causes one business owner to succeed where another fails? There are seven key areas to focus your efforts for a successful small business. It starts with knowing oneself and ends with not being afraid to ask for help.A charity’s annual awareness day, awareness week or awareness month is a big event. Run well it can raise huge amounts of money and create a greater public understanding of your cause. Hundreds of campaigns take place through the year – who hasn’t heard of World Aids Day, Breast Cancer Awareness Month and World Book Day? Brilliantly run events - you can probably name the months they fall in but sadly many campaigns fail to make such an impact.I edit www.countmeincalendar.info that profiles of campaigns from across the world and I research hundreds of campaigns every month. Like everyone else on the internet I search for information and it amazes me how often charities make it such hard work for anyone wanting to find out about their campaigns.Simply they fail because they do not understand the needs of people visiting them.So what’s going wrong?The number one error is pretty unbelievable but you would be amazed how often I see it.During the time a campaign is taking place the homepage, the most important page on any site, carries not a link, not a button, not a banner related to the campaign. It is
1. Know Yourself
Having your own business is more than
How to Find Time to Measure Performance
"We're just so busy and have too much on our plates, but we know we have to find time to measure performance - it's too important not to."Sound familiar? I've been hearing complaints like this more and more frequently over the last year or two. And you don't have to look too far to see the nasty consequences of trying to do too many things: half-baked strategic direction, most projects under-resourced, staff accumulating too much annual leave, flurries of activities and no-one knows which are working and which are a waste.Performance measures are even more important when things are busy and chaotic. Well designed measures make priorities clear, give specific and definite direction to activity, and provide feedback so you can avoid wasting time.The first tip for finding time to measure performance is about reducing the rest of your workload: what is one thing you are doing now, that is less important than getting more control over your workload and your performance?* Is it a project that you've lost passion for, that just isn't getting the results you need or that you feel compelled to finish just because you sta
fail at running a small business every day. What causes one business owner to succeed where another fails? There are seven key areas to focus your efforts for a successful small business. It starts with knowing oneself and ends with not being afraid to ask for help."We're just so busy and have too much on our plates, but we know we have to find time to measure performance - it's too important not to."Sound familiar? I've been hearing complaints like this more and more frequently over the last year or two. And you don't have to look too far to see the nasty consequences of trying to do too many things: half-baked strategic direction, most projects under-resourced, staff accumulating too much annual leave, flurries of activities and no-one knows which are working and which are a waste.Performance measures are even more important when things are busy and chaotic. Well designed measures make priorities clear, give specific and definite direction to activity, and provide feedback so you can avoid wasting time.The first tip for finding time to measure performance is about reducing the rest of your workload: what is one thing you are doing now, that is less important than getting more control over your workload and your performance?* Is it a project that you've lost passion for, that just isn't getting the results you need or that you feel compelled to finish just because you sta
1. Know Yourself
Having your own business is more than
The Principle Of Advertising Online
Advertising online is very similar to advertising in any environment. You really are trying to get your message or your product out there by the most cost effective means possible.Advertising online really is unique in the sense that you have the means to advertise anywhere in the world, almost instantly.I have found through many years of advertising and research that it can get quite expensive and take many hours finding what works and what does not.However, the most effective methods of advertising I believe, happen to be through search engines. Having them index you, and paying per click seem to be the most effective methods of marketing.Advertising in ezines are also effective for short term sales but really have nowhere as much traffic as you will find in search engines which account for the majority of website traffic on the internet.It is better to let a search engine index you rather than submitting to it, this way you will obtain higher rankings.You must update your site and even trade traffic with other websites if possible if you want to improve your indexing chances and your ranking.<
ed where another fails? There are seven key areas to focus your efforts for a successful small business. It starts with knowing oneself and ends with not being afraid to ask for help.Advertising online is very similar to advertising in any environment. You really are trying to get your message or your product out there by the most cost effective means possible.Advertising online really is unique in the sense that you have the means to advertise anywhere in the world, almost instantly.I have found through many years of advertising and research that it can get quite expensive and take many hours finding what works and what does not.However, the most effective methods of advertising I believe, happen to be through search engines. Having them index you, and paying per click seem to be the most effective methods of marketing.Advertising in ezines are also effective for short term sales but really have nowhere as much traffic as you will find in search engines which account for the majority of website traffic on the internet.It is better to let a search engine index you rather than submitting to it, this way you will obtain higher rankings.You must update your site and even trade traffic with other websites if possible if you want to improve your indexing chances and your ranking.<
1. Know Yourself
Having your own business is more than
Automatic Doors For Security And Pleasure
Automatic doors and good secure access control used to be two totally different types of door entry systems. With modern materials and high-tech design it is possible to combine access control and automatic doors without compromising security, yet still maintaining entry systems that are pleasing to the eye. When we talk of security in the same topic as entrances, it often relates to safety and fire as well as access control.In many places we almost expect doors to open for us as we approach public and commercial premises. Shopping centres and most high street stores now tend to specify automatically opening doors in one description or another - simply to make life easy for customers to enter the premises. From a commercial point of view they can help determine pedestrian traffic numbers and conserve energy.Whilst temperature adjustment and door entry systems are usually combined it allows the customer to come in from the British weather and experience an ambient interior, low cost energy automatic doors now allow for this luxury with excellent pay-back results.Automatic low energy swing doors represent a real innovati
sful small business. It starts with knowing oneself and ends with not being afraid to ask for help.Automatic doors and good secure access control used to be two totally different types of door entry systems. With modern materials and high-tech design it is possible to combine access control and automatic doors without compromising security, yet still maintaining entry systems that are pleasing to the eye. When we talk of security in the same topic as entrances, it often relates to safety and fire as well as access control.In many places we almost expect doors to open for us as we approach public and commercial premises. Shopping centres and most high street stores now tend to specify automatically opening doors in one description or another - simply to make life easy for customers to enter the premises. From a commercial point of view they can help determine pedestrian traffic numbers and conserve energy.Whilst temperature adjustment and door entry systems are usually combined it allows the customer to come in from the British weather and experience an ambient interior, low cost energy automatic doors now allow for this luxury with excellent pay-back results.Automatic low energy swing doors represent a real innovati
1. Know Yourself
Having your own business is more than
So You Want To Get Promoted
If you want to move up the corporate ladder, it won't be easy. The competition is intense. Here are a few things you can do to make yourself more promotable, starting with taking stock of yourself.What are your strengths? You want to build on those, while you work to make your weaknesses irrelevant.What do you offer the company, your team, and your boss? This will probably grow out of your strengths, but asking the question this way helps you think about contribution. All things being equal, the folks who get promoted are the ones who contribute to the company's success.Here's an example. A young coaching client of mine told me that she "didn't play the game" and "told the truth." She offered those as reasons why others might be getting promoted faster.After some work, she decided that what she offered her company was an accurate perception of the market that they weren't getting anywhere else. With that insight, she could pay attention to making that contribution more valuable and easier to take.Next, take stock of your organization. Who gets promoted in your company?In some companies, the
to ask for help.If you want to move up the corporate ladder, it won't be easy. The competition is intense. Here are a few things you can do to make yourself more promotable, starting with taking stock of yourself.What are your strengths? You want to build on those, while you work to make your weaknesses irrelevant.What do you offer the company, your team, and your boss? This will probably grow out of your strengths, but asking the question this way helps you think about contribution. All things being equal, the folks who get promoted are the ones who contribute to the company's success.Here's an example. A young coaching client of mine told me that she "didn't play the game" and "told the truth." She offered those as reasons why others might be getting promoted faster.After some work, she decided that what she offered her company was an accurate perception of the market that they weren't getting anywhere else. With that insight, she could pay attention to making that contribution more valuable and easier to take.Next, take stock of your organization. Who gets promoted in your company?In some companies, the
1. Know Yourself
Having your own business is more than just creating a job for yourself. To be a successful small business owner, there are many personal sacrifices you will be required to make. You have to be willing to make them. By knowing yourself and what is truly important to you, you will be able to make these choices far easier than if you have never considered your priorities.
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