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Write You - My Review of Systems as a Medical Transcriptionist
Logo - A Visual Shortcut To What You Are
Branding has become an increasingly most-valuable constituent of culture and the economy. Competition is intense in today's economy. Business owners, small and large, need to gain believability in order to postulate with existing industry leaders. One of the influential elements in making your web presence necessitate is not only having a well designed website but also having a professional logo of it. In order to drive high traffic to your website, it is very much important to design a website in such way that it stays alive in public memory.Television and the Internet drive advertising. The visual aspects of a brand’s identity are extremely important in today’s world. A professional logo design is an important factor since your company's logo is the foundation of all of your marketing and promotional material. A good logo design should lure you visually, elicit your emotions, and inscribe itself within your mind.After constituting your identity, your goal is to create a favorable and long-term impression in consumer anamnesis. A strong and effective logo design can help turn your business or products into a household name. A well-designed logo catches the eye - it makes the perceiver curious or engaged, if only for a short moment. Based on your requirement you can create a logo des
soul searching and trying to figure out what to do, I took a job as a medical secretary which involved scheduling surgery, making appointments, filing and a very small amount of transcribing office noteBranding has become an increasingly most-valuable constituent of culture and the economy. Competition is intense in today's economy. Business owners, small and large, need to gain believability in order to postulate with existing industry leaders. One of the influential elements in making your web presence necessitate is not only having a well designed website but also having a professional logo of it. In order to drive high traffic to your website, it is very much important to design a website in such way that it stays alive in public memory.Television and the Internet drive advertising. The visual aspects of a brand’s identity are extremely important in today’s world. A professional logo design is an important factor since your company's logo is the foundation of all of your marketing and promotional material. A good logo design should lure you visually, elicit your emotions, and inscribe itself within your mind.After constituting your identity, your goal is to create a favorable and long-term impression in consumer anamnesis. A strong and effective logo design can help turn your business or products into a household name. A well-designed logo catches the eye - it makes the perceiver curious or engaged, if only for a short moment. Based on your requirement you can create a logo des
7 Simple and Inexpensive Steps to Building a Profitable Marketing System
Do you feel lost in a sea of marketing options? You are not alone. Many small business owners are confused and paralyzed by the thousands of options available to them. Unfortunately this means that many potentially profitable marketing tactics are abandoned before they bear fruit.Here is a 7 Step Formula to help you focus on your profitable options and prevent you from wasting time and money on ineffective techniques. This simple formula has been borrowed from the marketing habits of billionaire entrepreneurs who have used this simple system to build vast fortunes. Let's get started -1) Focus on One Advertising Technique:Select an advertising tactic that meets your budget. If you are an online marketer with a small budget focus on traffic exchanges or writing articles. If you are an offline marketer with a healthy budget focus on direct marketing and direct response newspaper advertising. Master your advertising technique before you invest more money. Remember we are simply creating a template for your marketing program2) Map the Steps:This step is very important. Get a sheet of paper and write out the steps from your initial advertisement all the way through to the customer's purchase. This series of steps is called your Marketing Funnel.Your system
I am writing this article to pass on some of the wonderful experiences I have had through the profession of medical transcription. This wonderful part of my life started like this. I have been a medical transcriptionist for 20 years, but I did not know about this profession until after I had tried nursing, waitressing and insurance sales. After wandering through these other occupations unfulfilled, I was primed and ready for a career I felt I was suited for. But what could I possibly be suited for? I was equipped with a degree in nursing, but what do you do with a nursing degree when you don’t like nursing? Starvation was a very real consequence when I sold insurance, so I knew I was not a sales person. I could always wait tables, but how much longer would my feet hold out? During this time when I was soul searching and trying to figure out what to do, I took a job as a medical secretary which involved scheduling surgery, making appointments, filing and a very small amount of transcribing office notesDo you feel lost in a sea of marketing options? You are not alone. Many small business owners are confused and paralyzed by the thousands of options available to them. Unfortunately this means that many potentially profitable marketing tactics are abandoned before they bear fruit.Here is a 7 Step Formula to help you focus on your profitable options and prevent you from wasting time and money on ineffective techniques. This simple formula has been borrowed from the marketing habits of billionaire entrepreneurs who have used this simple system to build vast fortunes. Let's get started -1) Focus on One Advertising Technique:Select an advertising tactic that meets your budget. If you are an online marketer with a small budget focus on traffic exchanges or writing articles. If you are an offline marketer with a healthy budget focus on direct marketing and direct response newspaper advertising. Master your advertising technique before you invest more money. Remember we are simply creating a template for your marketing program2) Map the Steps:This step is very important. Get a sheet of paper and write out the steps from your initial advertisement all the way through to the customer's purchase. This series of steps is called your Marketing Funnel.Your system
Funny Side to Outsourcing!
Once upon a time, the CEO of an outsourcing company decided to take an international tour to visit the company’s clients, prospects, investors and well wishers. Here are some excerpts from the CEO’s diary on his travels:Breakfast with Client AClient A: “We like your company because you’re so focused.” CEO: Our goal is to always remain focused and provide you ‘value added’ services. Client A: But, we feel your company is too small and we do not want to be a big part of your business… CEO: Our goal is to grow this company aggressively so that you are one of ten large clients, not the only large client Client A: But, we do not want you to grow that large, because we may not continue to get such customized service CEO: Our goal is neither to grow so large that we cannot provide you with customized service nor to remain so small that you become a large part of our business Client A: What size are you looking at then? CEO: A couple thousand people over a couple years Client A: Our other vendor with a few thousand employees is not able to provide us with the type of service you are providing, so we do not want you to grow too large. But we don’t want you to remain too small either… CEO (sighs inwardly): You’ve had awful weather in the past few da
ranscriptionist for 20 years, but I did not know about this profession until after I had tried nursing, waitressing and insurance sales. After wandering through these other occupations unfulfilled, I was primed and ready for a career I felt I was suited for. But what could I possibly be suited for? I was equipped with a degree in nursing, but what do you do with a nursing degree when you don’t like nursing? Starvation was a very real consequence when I sold insurance, so I knew I was not a sales person. I could always wait tables, but how much longer would my feet hold out? During this time when I was soul searching and trying to figure out what to do, I took a job as a medical secretary which involved scheduling surgery, making appointments, filing and a very small amount of transcribing office noteOnce upon a time, the CEO of an outsourcing company decided to take an international tour to visit the company’s clients, prospects, investors and well wishers. Here are some excerpts from the CEO’s diary on his travels:Breakfast with Client AClient A: “We like your company because you’re so focused.” CEO: Our goal is to always remain focused and provide you ‘value added’ services. Client A: But, we feel your company is too small and we do not want to be a big part of your business… CEO: Our goal is to grow this company aggressively so that you are one of ten large clients, not the only large client Client A: But, we do not want you to grow that large, because we may not continue to get such customized service CEO: Our goal is neither to grow so large that we cannot provide you with customized service nor to remain so small that you become a large part of our business Client A: What size are you looking at then? CEO: A couple thousand people over a couple years Client A: Our other vendor with a few thousand employees is not able to provide us with the type of service you are providing, so we do not want you to grow too large. But we don’t want you to remain too small either… CEO (sighs inwardly): You’ve had awful weather in the past few da
Don't Be Fooled: Marketing Is Not About Meeting Customer Needs
When I was being trained in marketing (more years ago than I care to recount), marketing was defined as anticipating and meeting customer needs. Today this definition of marketing is redundant and if you follow it, there is every chance you will fail.The average consumer today has all his or her basic needs already met. In fact, they are totally overwhelmed by the vast array of product choices.To illustrate this, take a stroll down any supermarket aisle and count the number of brands and/or product variations in any given product category.Common sense tells us that consumers really don't need in excess of 30 different brands and/or product variations of toothpaste.And despite large advertising budgets, many of these products have no real discernable difference in the eyes of the consumer.In addition, most marketers (and consumers) agree that consumers are bombarded with advertising messages wherever they turn.So much so, in fact, that it all becomes noise and the consumer learns to ignore it. They simply shut down.How many of us walk out of the room when the ads come on TV? Can you recall the last 10 advertising messages you heard? Just as you probably can't recall them, someone else can't recall your messages either.So here is the dilemma fo
primed and ready for a career I felt I was suited for. But what could I possibly be suited for? I was equipped with a degree in nursing, but what do you do with a nursing degree when you don’t like nursing? Starvation was a very real consequence when I sold insurance, so I knew I was not a sales person. I could always wait tables, but how much longer would my feet hold out? During this time when I was soul searching and trying to figure out what to do, I took a job as a medical secretary which involved scheduling surgery, making appointments, filing and a very small amount of transcribing office noteWhen I was being trained in marketing (more years ago than I care to recount), marketing was defined as anticipating and meeting customer needs. Today this definition of marketing is redundant and if you follow it, there is every chance you will fail.The average consumer today has all his or her basic needs already met. In fact, they are totally overwhelmed by the vast array of product choices.To illustrate this, take a stroll down any supermarket aisle and count the number of brands and/or product variations in any given product category.Common sense tells us that consumers really don't need in excess of 30 different brands and/or product variations of toothpaste.And despite large advertising budgets, many of these products have no real discernable difference in the eyes of the consumer.In addition, most marketers (and consumers) agree that consumers are bombarded with advertising messages wherever they turn.So much so, in fact, that it all becomes noise and the consumer learns to ignore it. They simply shut down.How many of us walk out of the room when the ads come on TV? Can you recall the last 10 advertising messages you heard? Just as you probably can't recall them, someone else can't recall your messages either.So here is the dilemma fo
How Mean is your Lean? Results of UK Study in Manufacturing
It is starting to become accepted amongst management that Continuous Improvement (CI) requires an appropriate organisational culture change to create a sustainable improvement and benefits stream.Whilst this emanates from research which goes back to the early 1990s, it has been slow to gain acceptance amongst business leaders, possibly due to scepticism, as after all, organisational culture is seen by many as being intangible, ‘soft and fluffy’.Practical experiences and setbacks in the successful adoption of Continuous Improvement by practitioners, coupled with continued research (for example, see Jager et al, 2004 ; Gallear & Ghobadian,2004 ; Tennant & Warwood & Chiang, 2002 ; Warwood & Roberts 2004 ) has led to this final acceptance that organisational culture is a contributory factor in the successful adoption of Continuous Improvement.The study.As part of a PhD research programme, a pilot study amongst UK manufacturing companies was conducted. All of the companies in the sample had implemented Lean manufacturing techniques, although at different points in time, so each could be regarded as being at different points on the ‘journey’, but they all shared dissatisfaction with the results they had each attained with their Lean programmes.Organisational culture as
sing? Starvation was a very real consequence when I sold insurance, so I knew I was not a sales person. I could always wait tables, but how much longer would my feet hold out? During this time when I was soul searching and trying to figure out what to do, I took a job as a medical secretary which involved scheduling surgery, making appointments, filing and a very small amount of transcribing office noteIt is starting to become accepted amongst management that Continuous Improvement (CI) requires an appropriate organisational culture change to create a sustainable improvement and benefits stream.Whilst this emanates from research which goes back to the early 1990s, it has been slow to gain acceptance amongst business leaders, possibly due to scepticism, as after all, organisational culture is seen by many as being intangible, ‘soft and fluffy’.Practical experiences and setbacks in the successful adoption of Continuous Improvement by practitioners, coupled with continued research (for example, see Jager et al, 2004 ; Gallear & Ghobadian,2004 ; Tennant & Warwood & Chiang, 2002 ; Warwood & Roberts 2004 ) has led to this final acceptance that organisational culture is a contributory factor in the successful adoption of Continuous Improvement.The study.As part of a PhD research programme, a pilot study amongst UK manufacturing companies was conducted. All of the companies in the sample had implemented Lean manufacturing techniques, although at different points in time, so each could be regarded as being at different points on the ‘journey’, but they all shared dissatisfaction with the results they had each attained with their Lean programmes.Organisational culture as
Where Should you Spend your Advertising Dollars?
One of the most common questions people ask me is: “Where should I spend my advertising dollars?” Their experience can typically be summed up as follows:I recently opened my business as an interior designer. I was so excited. But now – two months later – I’m getting frustrated. I believe that my services are valuable, and I thought there would be a market for them, but I’m having the hardest time finding clients. I’ve spent a couple hundred dollars already on advertising, but I’ve gotten virtually no response from it. Can you tell me where I should put my advertising dollars to have the most impact?My advice? Consider spending your hard-earned money on avenues other than advertising to reach your target market.While it is true that advertising in the right publication (that is, a publication that is read by your target market) may be beneficial, advertising is NOT the most effective way for a new small business owner to reach her target market.These days, consumers are savvy. They do not respond to an ad for a new product, service or company. Instead, consumers want to feel “comfortable” with a company before hiring them or buying from them. Consumers may get “comfortable” with a company in different ways. For example, a consumer may meet the owner or employ
soul searching and trying to figure out what to do, I took a job as a medical secretary which involved scheduling surgery, making appointments, filing and a very small amount of transcribing office notes. In the job interview, I told the office manager I had a good bit of medical terminology knowledge and some, “experience,” in a hospital. I deliberately did not tell her I had an RN degree and wanted this job as a secretary instead as this would probably have led to her looking at me wide eyed and then saying,”I’m sorry, you’re over qualified.” This job perked along just adequately, but it was here I realized I found transcription to be fun. I looked forward to it and was disappointed every day when the tape ran out after only an hour. I was one step closer to finding the profession of my dreams.One of the most common questions people ask me is: “Where should I spend my advertising dollars?” Their experience can typically be summed up as follows:I recently opened my business as an interior designer. I was so excited. But now – two months later – I’m getting frustrated. I believe that my services are valuable, and I thought there would be a market for them, but I’m having the hardest time finding clients. I’ve spent a couple hundred dollars already on advertising, but I’ve gotten virtually no response from it. Can you tell me where I should put my advertising dollars to have the most impact?My advice? Consider spending your hard-earned money on avenues other than advertising to reach your target market.While it is true that advertising in the right publication (that is, a publication that is read by your target market) may be beneficial, advertising is NOT the most effective way for a new small business owner to reach her target market.These days, consumers are savvy. They do not respond to an ad for a new product, service or company. Instead, consumers want to feel “comfortable” with a company before hiring them or buying from them. Consumers may get “comfortable” with a company in different ways. For example, a consumer may meet the owner or employ
My first full-time transcription job (heaven!) was in a hospital in the city where I live. For the first time, I knew the career area in my life had gelled. All my education and experiences (good and b
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