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Write You - For Everything, It's Wikipedia
Intelligence is Worthless
We have probably all heard the phrase "It's not what you know, it's who you know". It's common enough and it has often been true.There have been times when advantage has been gained due to social status and sometimes wealth, occasionally these two are connected. But gaining an advantage this way is on the decline, fast. What is required now are relationships and networks of mutual trust and respec
or to this, I did have occasional peeks at it, but those were mere skimming the surfaWe have probably all heard the phrase "It's not what you know, it's who you know". It's common enough and it has often been true.There have been times when advantage has been gained due to social status and sometimes wealth, occasionally these two are connected. But gaining an advantage this way is on the decline, fast. What is required now are relationships and networks of mutual trust and respec
5 Powerful Rules for Writing Advertising that Sells!
As you begin to write your sales copy for your advertisement keep one thing in your mind…Everything you put into the must point out a specific benefit to your prospect.Ask yourself as you write, “How will this help to get my prospect to act now?”Always focus on the prospect, no matter what everyone else says or thinks. Tell them you’ve got a solution to their wants, needs desires, RIGHT NO
Some time back, a writing assignment comes on my way. It's about providing small biographies of some 1000-odd personalities. The place to look for information, my assigner tells me, is the venerable Wikipedia. The job needs me to refer Wikipedia day in day out, and I'm overawed more than ever by the richness of resources it offers.As you begin to write your sales copy for your advertisement keep one thing in your mind…Everything you put into the must point out a specific benefit to your prospect.Ask yourself as you write, “How will this help to get my prospect to act now?”Always focus on the prospect, no matter what everyone else says or thinks. Tell them you’ve got a solution to their wants, needs desires, RIGHT NO
Prior to this, I did have occasional peeks at it, but those were mere skimming the surfac
The Fun Of Starting A New Business
So you had that fantastic business idea, the one that's going to be wildly successful and make you a fortune - even better, you actually did something about it and started your own business. Good for you! Not everyone gets that far. Most people sit and day dream about what they might do if only ...."The world is full of dreamers, there aren't enough who will move ahead and begin to take concrete
raphies of some 1000-odd personalities. The place to look for information, my assigner tells me, is the venerable Wikipedia. The job needs me to refer Wikipedia day in day out, and I'm overawed more than ever by the richness of resources it offers.So you had that fantastic business idea, the one that's going to be wildly successful and make you a fortune - even better, you actually did something about it and started your own business. Good for you! Not everyone gets that far. Most people sit and day dream about what they might do if only ...."The world is full of dreamers, there aren't enough who will move ahead and begin to take concrete
Prior to this, I did have occasional peeks at it, but those were mere skimming the surfa
Collections Checklist: How to Collect Past-Due Accounts
While having a small accounts-receivable balance indicates good financial management, (around 1.5% to 2.5% of your gross income), collecting past-due balances is a displeasing aspects of business. Studies show that 75% of receivables that are 3 months delinquent are paid. However, this number drops to 56% after 6 months. Therefore your delay in collecting past-due accounts will reduce your
tells me, is the venerable Wikipedia. The job needs me to refer Wikipedia day in day out, and I'm overawed more than ever by the richness of resources it offers.While having a small accounts-receivable balance indicates good financial management, (around 1.5% to 2.5% of your gross income), collecting past-due balances is a displeasing aspects of business. Studies show that 75% of receivables that are 3 months delinquent are paid. However, this number drops to 56% after 6 months. Therefore your delay in collecting past-due accounts will reduce your
Prior to this, I did have occasional peeks at it, but those were mere skimming the surfa
The Power of Planning
I am surprised how few sales professionals, independent consultants, and small business owners take the time to plan the strategy for their business. Most people spend more time writing out a grocery list or planning a vacation than they do planning the direction or outcome of their business. Many will determine a vague or general idea of what they want to accomplish but very few actually identify the s
out, and I'm overawed more than ever by the richness of resources it offers.I am surprised how few sales professionals, independent consultants, and small business owners take the time to plan the strategy for their business. Most people spend more time writing out a grocery list or planning a vacation than they do planning the direction or outcome of their business. Many will determine a vague or general idea of what they want to accomplish but very few actually identify the s
Prior to this, I did have occasional peeks at it, but those were mere skimming the surfa
I Can't Hear A Word They're Sayin
If you use any genre of advertising to attract new prospects, your world is upside down. The popularity of TV, Radio and Print is on a slippery slope. Response to commercials and ads has slipped further. Some blame it on technology like digital video recorders, iPods and satellite radio. You should blame it on the Internet—fast becoming the best place to do business despite a dot.com stumble just a few
or to this, I did have occasional peeks at it, but those were mere skimming the surface. The more I now dig into Wikipedia, the more I become convinced that there's no other resource quite like it, not perhaps even the ubiquitous Encyclopedia Britannica. When my son's school asks him to do his project work with the help of Wikipedia, I know for sure it is the numero-uno place for serious information-seekers. Little wonder the
If you use any genre of advertising to attract new prospects, your world is upside down. The popularity of TV, Radio and Print is on a slippery slope. Response to commercials and ads has slipped further. Some blame it on technology like digital video recorders, iPods and satellite radio. You should blame it on the Internet—fast becoming the best place to do business despite a dot.com stumble just a few
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