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Write You - 3 Commonly Asked Questions about Affiliate Management
While your general bookkeeping education and experience can offer you the opportunity to reach into many types of business, specializing in one or more types of businesses or industries will allow you to work within areas that are of interest to you and perhaps are passionate about. Does the art world pique your interest? Would you like to feel like you are helping your favorite cause while also earning a living? Have you always had an interest in commercial or residen
Question 2: What kind of affiliate tools should I provide to my affiliates?
The simplest answer
Ok most of us have heard this statement, possibly even have it on a poster on the wall or even used it within internal training sessions to your staff. But I find this one of the most ignored business statements there is. You would be surprised how many businesses start without a business plan written down in an organised form, covering all of the business issues. The truth is, had many of these businesses took the time to do this; chances are many may never have been
Question 1: How much commission should I offer in my affiliate program?
How much you offer will depend on the amount you can afford, taking into consideration the lifetime value of a customer, what your competition is doing and how attractive you can make your offer.
As a general statement, information products usually have a higher commission rate - often between 25-50% with the higher end being more common. Consumer products with smaller profit margins can be as low as 5%, but don't often go above 20%.
But what you charge should be based on your own unique business. Here are some more things to help you come to a decision:
Sometimes it's okay to pay a bit more for a first-time customer who will buy from you over and over again.
Always see what your competition is offering. You don't have to get into a commission war, just be sure to make your program very attractive through good conversion rates, unique and useful promotional tools and other attractive features.
Question 2: What kind of affiliate tools should I provide to my affiliates?
The simplest answer
Good Speakers need good listening skills to become Great CommunicatorsSpeakers spend a lot of time developing speaking skills and often don’t focus enough on the equally important communication skill of listening. As a Speaker trained in the art of listening I have put together the tips below.1. What Speakers want most of all is to be heard, so does everyone else! Hence listening is the perfect gift to give to others2. Never make assumptions abou
Question 1: How much commission should I offer in my affiliate program?
How much you offer will depend on the amount you can afford, taking into consideration the lifetime value of a customer, what your competition is doing and how attractive you can make your offer.
As a general statement, information products usually have a higher commission rate - often between 25-50% with the higher end being more common. Consumer products with smaller profit margins can be as low as 5%, but don't often go above 20%.
But what you charge should be based on your own unique business. Here are some more things to help you come to a decision:
Sometimes it's okay to pay a bit more for a first-time customer who will buy from you over and over again.
Always see what your competition is offering. You don't have to get into a commission war, just be sure to make your program very attractive through good conversion rates, unique and useful promotional tools and other attractive features.
Question 2: What kind of affiliate tools should I provide to my affiliates?
The simplest answer
When I got into business I wanted to build a company, which helped people and provide a product and service that people loved and were willing to pay for; one I would not have to sell or convince anyone of. Something that people truly wanted to extend and enhance their pursuit of happiness. I found the perfect service that everyone wanted and where sales were not really needed at all. In addition I found a way to allow my team to reap the rewards of delivery of that se
As a general statement, information products usually have a higher commission rate - often between 25-50% with the higher end being more common. Consumer products with smaller profit margins can be as low as 5%, but don't often go above 20%.
But what you charge should be based on your own unique business. Here are some more things to help you come to a decision:
Sometimes it's okay to pay a bit more for a first-time customer who will buy from you over and over again.
Always see what your competition is offering. You don't have to get into a commission war, just be sure to make your program very attractive through good conversion rates, unique and useful promotional tools and other attractive features.
Question 2: What kind of affiliate tools should I provide to my affiliates?
The simplest answer
Resistance. It isn’t something people cherish or enjoy encountering. We experience resistance everywhere at work:People don’t like that idea.People don’t want the work flow to change.Someone doesn’t agree with the feedback they received and becomes defensive.Someone doesn’t see the value in a revised policy and they become resistant.People don’t want to buy what we have to sell.I’ve had leaders and supervisors tell me that res
Sometimes it's okay to pay a bit more for a first-time customer who will buy from you over and over again.
Always see what your competition is offering. You don't have to get into a commission war, just be sure to make your program very attractive through good conversion rates, unique and useful promotional tools and other attractive features.
Question 2: What kind of affiliate tools should I provide to my affiliates?
The simplest answer
Most professions now have; Know your customer laws, but are these laws adversely affecting customer service? Are your customer laws causing professionals to ask too many questions of the customer that the customer wishes to keep private? You see, due to all the spyware, identity theft and privacy issues in the news, we see so many people afraid of strangers and such. This means that they are scared to give away personal information to anyone, even the professionals suc
Question 2: What kind of affiliate tools should I provide to my affiliates?
The simplest answer is: Give them what they want.
Talk to your affiliates and see what they need to serve their unique audience needs, and where possible, provide it to them.
For hard-hitting promotions, you can craft email copy, conduct live teleseminars with content and sales pitch, special reports, etc.
For the content-starved webmaster (and there are plenty out there), give them things like articles, free ebooks and other informational content.
The important thing is to listen to your affiliates and watch which tools convert best.
Question 3: Q: Can I have an affiliate program with a service-based business?
Sure you can. If you have a profit margin or a lifetime customer value that allows you to pay commissions, certainly.
If you have services available that are at a set price, it's easy to automate everything and run your program, just like a product-based one.
If you charge by the hour or have to give project estimates, it’s a little tougher to automate completely.
Here are a few options:
- Have a script that can track who referred your potential client to you. Ex. Affiliate recommends your service th
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