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Are Your Policies Driving Your Customers Crazy?
Are you inadvertently driving your customers crazy with your company policies? Not sure?Well, imagine that a customer who's been with your company for a while with no complaints finally has a reason to contact customer service because of what appears to be a billing error. She assumes the error will be corrected quickly and she'll go on her way.Instead, your customer service rep recites a convoluted procedure she'll need to go through to rectify the issue, much to the customer's astonishment. The representative explains by saying, "I'm sorry, but that's our policy and we have

tence. Bear in mind though, that the price is almost never the exclusive selling point.

5. Price before benefits - "Just ?89.95!" may sound like a great price to you for a stereo, but if you present it first - before showing exactly how great the product is - most of your readers will bin your brochure before they even see your offer. You need to tell them what makes your price so great in terms of benefits (

10 Questions to Ask Before Licensing Your Program
Once you have several products or services that are selling quite well, your customer will begin to ask if you will permit others to use your product as the basis for training that they are doing. Or, if you are doing training or consulting, you may be asked if you'll train others to be a trainer using your system.This is the perfect opportunity for you to consider licensing your content or program. You've only got so many hours in the day, and if you have others delivering your content and/or requiring the purchase of your materials, your business will grow exponentially as a res

It’s just as easy to succeed as to fail in direct mail, so here are a few simple guidelines of what not to do. You’ll probably still find lots of other mistakes to make on your own — but at least you won’t have to make these:

1. Not knowing your audience - every ad should be to a specific targeted group that you research until you know it intimately. Aim for your readers' personal hot spots, in a writing style and level they're comfortable with. Learn how they feel and act, and what they like and dislike. Then, craft your style and content specifically to your readership.

2. Mailing to the wrong list - this is probably the most common, and most fatal, error made in mailings. Spend as much time on researching your list as you do on the creative aspects of writing and layout and on the research about your products, pricing, and offer. Unless the people on your mailing list want or need your product or service, they'll be tough to convince, and probably impossible to sell. If you can't afford to lose the money, make sure you find the time for this.

3. Lack of clear objectives - nothing blurs good writing like not having a specific goal. Make sure you know where you're going with each piece you write, and then stay focused. Write your objective first, in the upper right-hand corner of your page, and refer to it often. Stay on target.

4. Price before offer - "Only ?49.95!" No matter what you're selling, a price has no meaning until readers know what they're getting. Make sure you tell them about your product first. If your number one sales point is your product's low price, you may introduce the price early on in the same sentence. Bear in mind though, that the price is almost never the exclusive selling point.

How Senior Executives Can Find Love Again And Avoid Office Gossip
Whether you are a high flying executive or an office junior, it is hard for relationship breakdown at home not to affect performance at work. Indeed many career-minded people find themselves in the sudden and unenviable position of being home alone. Something which most men, in my experience as a coach and matchmaker, are not very good at.Preferring to spend as little time at home as possible, some seek solace by working long hours and avoiding the pain of coming back to an empty flat or house. It might have been the long hours that broke up the marriage; but there was choice the

e and level they're comfortable with. Learn how they feel and act, and what they like and dislike. Then, craft your style and content specifically to your readership.

Why In The World Would You Hire A Freelance Writer?
If you're a business owner, there are many reasons to hire a freelance writer: One very significant reason is that your staff doesn't have the necessary skill set to handle all of the needs of your business, and the workload isn't heavy enough to hire a full-time employee. The fact of the matter is, that freelance writers are used by businesses of all sizes for everything from improving web content to drawing up contracts.How Can A Freelance Writer Help Your Business?Typically a business will hire a freelance writer when it comes time to write all the marketing material and

pricing, and offer. Unless the people on your mailing list want or need your product or service, they'll be tough to convince, and probably impossible to sell. If you can't afford to lose the money, make sure you find the time for this.

Choosing Your E-Zine Topic - 3 Hints for Making Your Decision
Choosing the topic of your ezine is no light decision. I have put together 3 hints to take some of the strain off your brain and get you going in the right direction.1.Share your passion.What are you passionate about? If you’re publishing an ezine for your business, then I hope it’s your company, product or service that holds your passion. But those aren’t the only motivations for ezines.Whatever your passion, writing about it will make your ezine strong. Passionate writing, whether it’s about tying flies for fishing or piecing together heirloom quilts, is powerful wri

ed. Write your objective first, in the upper right-hand corner of your page, and refer to it often. Stay on target.

Secrets To Halving Your Business Electricity Bills
When it comes to electricity, small and medium size enterprises can never assume they are getting a good deal. In fact, it's safe to say that - as the market stands today - businesses should assume the opposite is true, and that they are being taken for a ride by the big six energy providers. One of several smaller providers of business electricity, Electricity4Business has just compiled a free guide to help commercial electricity customers see through the dirty tricks.Despite the bad publicity heaped on industry fat cats, over 20% of customers have never switched electricity provi

tence. Bear in mind though, that the price is almost never the exclusive selling point.

6. Wrong price point - there are thousands of theories on how to price your product correctly. Funny, each formula gives you a different answer. There's only one absolutely certain way to set your price: Let the market decide. You do this by testing each price point you think will work, and seeing which one brings in not only the most orders, but the most overall profit. That's your price. Simple, isn't it?

7. Inadequate testing - there's no reason to lose big money in direct mail. Everything is testable, and you should test small mailings until one is clearly a winner. Then ramp up slowly: Next time, mail to a slightly larger test group. If that works, test still larger mailings. Until you know you're absolutely going to be profitable, just stick with smaller test mailings - so you'll never lose big money. How will you know you'll be successful? As long as you mail the same package to the same list, your results should be the same. Your advertising has a fixed cost whether it brings you three leads or 300, so you owe it to yourself to get the possible return for your investment.

8. Wrong objective - asking for the sale instead of starting the relationship can be a fatal mistake. The objective of a small ad or direct mail piece is to get the prospect to call, write in, email, visit your website, or whatever you want them to do. Your objective should be to get the reader to call for additional information (or for your free informational booklet, free report, free sample, etc) Generally, you do not ask for the sale in an ad or a short letter; you ask for an action. Then, offer the product, show the benefi

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Take a little time off from work to replenish your energy and spend quality time with your family. Time is something most of us don't have enough of, so we need to schedule time in for our families when work gets too demanding.

A culvert pipe is a cutting under or beside a road that allows water to drain, rather than pooling and creating hazardous conditions. Technically, only an enclosed channel under a road could be further classified as a culvert, and a cutting next to a road is recognized as a ditch.

Motivational humorous speakers can help to motivate meeting attendees at your next event. Motivation has been defined as the deployment of physical, mental and emotional energy toward a specific task or goal. In pure psychological terms motivation is often referred to initiation, intensity and persistence of a specific behavior and by employing a motivational humorous speaker you can tap into true motivation. Motivation can be a temporal and dynamic state that should not be confused with emotion or personality. A motivational humorous speaker can help point out that motivation is having the desire and willingness to do something.

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