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Write You - Ezine Advertising - Essential Tactics (Part 2 of 3 Series)
If your business is like many other traditional cleaning companies, you started by cleaning an office, apartment building, retail store or other commercial building. Adding additional clients may have included more office buildings, medical clinics and perhaps even expanding into manufacturing facilities. But have you stopped to think about expanding into residential cleaning? Perhaps some of the people who work in your buildings have asked if you also clean houses. This is an opportunity to break into the residential market.Even if your cleaning business is doing fine with y
Q: "Will you give me an endorsement? If you look at my website and see what we have to offer, will you give me an endorsement?” If this happens, your conversions will go through the roof. It is the same as if your friend or family recommends a great movie or restaurant. You’ll just go there.
You won’t always get an endorsement, and this is where you need to believe in the product/opportunity you are marketing. It’s important to
Financial asset management is a great tool, that is used to manage a companies, investments, available cash flow, and its liabilities. This type of asset management is very complex, and requires the assistance of highly qualified professionals to obtain the best results.Most companies tend to outsource this task to qualified professionals who specialize in the field of financial asset management. Companies that specialize in managing the assets of other companies are better equipped to manage a companies assets. The effort that it would take a small or medium sized company t
In Part 1, I talked about finding your target market, and how it might not always be who you first think of. Then how to begin finding the right ezines to market in.
In Part 2 of this article, I will talk the 7 essential questions you must ask the ezine owner before posting a single ad. Why it is so important to get in touch with the owner of the ezine? Easy: to determine how effective your ad will be. It also puts you in control of your business relationship. You now have the power.
You can email, but a call is more powerful. Directories (such as DirectoryOfEzines.com) will often give you contact information for the owners. There are certain questions you want to ask that will help you determine if this ezine is worth your time.
Q: "How many mailings are sent out each week?” If they send out more than 2 per week I stay away. That means the list is getting hammered with ads. Subscribers will get annoyed and opt out. Generally (not always), ezines that get a lot of mailing have lower quality. The content is not good. It’s extremely important that the content is good. Otherwise, the subscribers are probably just people that are just looking for their own ad.
Q: "How many new subscribers are you bringing in each month?” You want to work with group that is growing. If it’s growing, that means it has quality content. When you find good list, it will keep growing, and new people will see your ad.
This is residual marketing. You can advertise to the same list and create branding with old subscribers, but you’re also hitting new subscribers as well. In effect, this is someone else building your email marketing list for you.
Q: "Will you give me references? People you’ve worked with in past? Names and numbers?” Get testimonials at least. This depends on how selective you want to be.
Also when you advertise and like the results that the ezine owner produced for you, call the ezine owner and tell them you want to put up a testimonial. It builds your name and it gets your website more exposure.
Q: "Can you personalize ads?” You should be able to merge the first name of subscribers in subject line and throughout the email. This makes a more effective ad. Sure, there are potentially thousands of readers, but only one person is reading it at a time. That person wants to feel like I am talking to her. What’s in it for her?
Q: "Is there HTML?” If you don’t know how to do it, you can have editors do it. I use a lot of italics, bolding, and underlining (in case you haven't noticed). You want to be expressive, but not too flashy. This is not a huge point, but it is important. My ads really look like texts with formatting. It is important to create a website hyperlink so people can click on it.
Q: "Is there an archive section on website?” This is important so you can see actual content that is being provided. Rely on common sense. How does the layout look? If website looks like a carnival with flashing lights and banner ads everywhere, stay away. You want something that’s clean, flows well, looks professional. Pay attention to see if the other ads look professional as well. If other people are getting results, so will you. If they won’t give you access to archives, don't advertise with them. Also, it’s a waste of my time to subscribe to the ezine and wait for next issue. By the time it arrives, I forgot why I wanted it...
Q: "Will you give me an endorsement? If you look at my website and see what we have to offer, will you give me an endorsement?” If this happens, your conversions will go through the roof. It is the same as if your friend or family recommends a great movie or restaurant. You’ll just go there.
You won’t always get an endorsement, and this is where you need to believe in the product/opportunity you are marketing. It’s important to p
SuccessfulA persuasive endorsement of the effectiveness of Outdoor comes from the continued growth in advertising revenue. In 1998, 83% of the UK’s Top 100 Advertisers used Outdoor and by 2004 this had increased to 94%.Since 1998, Outdoor's revenue has grown by 51%.In 2004 revenue reached ?848m.Outdoor is the fastest growing traditional medium in the UK.Importantly, for the first time, in 2003 Outdoor's share of display advertising revenue just topped the 9% level. In 2004 this increased to 9.3%.Unavoidable you determine if this ezine is worth your time.
Q: "How many mailings are sent out each week?” If they send out more than 2 per week I stay away. That means the list is getting hammered with ads. Subscribers will get annoyed and opt out. Generally (not always), ezines that get a lot of mailing have lower quality. The content is not good. It’s extremely important that the content is good. Otherwise, the subscribers are probably just people that are just looking for their own ad.
Q: "How many new subscribers are you bringing in each month?” You want to work with group that is growing. If it’s growing, that means it has quality content. When you find good list, it will keep growing, and new people will see your ad.
This is residual marketing. You can advertise to the same list and create branding with old subscribers, but you’re also hitting new subscribers as well. In effect, this is someone else building your email marketing list for you.
Q: "Will you give me references? People you’ve worked with in past? Names and numbers?” Get testimonials at least. This depends on how selective you want to be.
Also when you advertise and like the results that the ezine owner produced for you, call the ezine owner and tell them you want to put up a testimonial. It builds your name and it gets your website more exposure.
Q: "Can you personalize ads?” You should be able to merge the first name of subscribers in subject line and throughout the email. This makes a more effective ad. Sure, there are potentially thousands of readers, but only one person is reading it at a time. That person wants to feel like I am talking to her. What’s in it for her?
Q: "Is there HTML?” If you don’t know how to do it, you can have editors do it. I use a lot of italics, bolding, and underlining (in case you haven't noticed). You want to be expressive, but not too flashy. This is not a huge point, but it is important. My ads really look like texts with formatting. It is important to create a website hyperlink so people can click on it.
Q: "Is there an archive section on website?” This is important so you can see actual content that is being provided. Rely on common sense. How does the layout look? If website looks like a carnival with flashing lights and banner ads everywhere, stay away. You want something that’s clean, flows well, looks professional. Pay attention to see if the other ads look professional as well. If other people are getting results, so will you. If they won’t give you access to archives, don't advertise with them. Also, it’s a waste of my time to subscribe to the ezine and wait for next issue. By the time it arrives, I forgot why I wanted it...
Q: "Will you give me an endorsement? If you look at my website and see what we have to offer, will you give me an endorsement?” If this happens, your conversions will go through the roof. It is the same as if your friend or family recommends a great movie or restaurant. You’ll just go there.
You won’t always get an endorsement, and this is where you need to believe in the product/opportunity you are marketing. It’s important to
Do you have a recent college graduate who is unemployed, or if they are employed, dislikes and maybe even hates their first job? Well, don't feel bad, because by all estimates, at least half of all recent graduates are either unemployed or underemployed (working a job that doesn't use either their education or their ambition). It's difficult deciding who should feel worse, our kids or us.The children of baby boomers (our kids) are going to college in record numbers. There are more applicants to American universities today than at any time in our country's history. There a
Q: "Will you give me references? People you’ve worked with in past? Names and numbers?” Get testimonials at least. This depends on how selective you want to be.
Also when you advertise and like the results that the ezine owner produced for you, call the ezine owner and tell them you want to put up a testimonial. It builds your name and it gets your website more exposure.
Q: "Can you personalize ads?” You should be able to merge the first name of subscribers in subject line and throughout the email. This makes a more effective ad. Sure, there are potentially thousands of readers, but only one person is reading it at a time. That person wants to feel like I am talking to her. What’s in it for her?
Q: "Is there HTML?” If you don’t know how to do it, you can have editors do it. I use a lot of italics, bolding, and underlining (in case you haven't noticed). You want to be expressive, but not too flashy. This is not a huge point, but it is important. My ads really look like texts with formatting. It is important to create a website hyperlink so people can click on it.
Q: "Is there an archive section on website?” This is important so you can see actual content that is being provided. Rely on common sense. How does the layout look? If website looks like a carnival with flashing lights and banner ads everywhere, stay away. You want something that’s clean, flows well, looks professional. Pay attention to see if the other ads look professional as well. If other people are getting results, so will you. If they won’t give you access to archives, don't advertise with them. Also, it’s a waste of my time to subscribe to the ezine and wait for next issue. By the time it arrives, I forgot why I wanted it...
Q: "Will you give me an endorsement? If you look at my website and see what we have to offer, will you give me an endorsement?” If this happens, your conversions will go through the roof. It is the same as if your friend or family recommends a great movie or restaurant. You’ll just go there.
You won’t always get an endorsement, and this is where you need to believe in the product/opportunity you are marketing. It’s important to
One time sellers and long term sellers can cash in on the advantages of free online classifieds. Despite the service is given to you free of cost, free online classifieds ad websites offer great service in helping you sell your products.Free online classifieds websites generally are of two kinds – some have an option for upgrading your free classified ad to a paid one and for others it is completely free. Completely free online classifieds ads websites find revenue by attracting advertisers who like to include text links or banners pointing to their websites.Either way
Q: "Is there HTML?” If you don’t know how to do it, you can have editors do it. I use a lot of italics, bolding, and underlining (in case you haven't noticed). You want to be expressive, but not too flashy. This is not a huge point, but it is important. My ads really look like texts with formatting. It is important to create a website hyperlink so people can click on it.
Q: "Is there an archive section on website?” This is important so you can see actual content that is being provided. Rely on common sense. How does the layout look? If website looks like a carnival with flashing lights and banner ads everywhere, stay away. You want something that’s clean, flows well, looks professional. Pay attention to see if the other ads look professional as well. If other people are getting results, so will you. If they won’t give you access to archives, don't advertise with them. Also, it’s a waste of my time to subscribe to the ezine and wait for next issue. By the time it arrives, I forgot why I wanted it...
Q: "Will you give me an endorsement? If you look at my website and see what we have to offer, will you give me an endorsement?” If this happens, your conversions will go through the roof. It is the same as if your friend or family recommends a great movie or restaurant. You’ll just go there.
You won’t always get an endorsement, and this is where you need to believe in the product/opportunity you are marketing. It’s important to
Accountants are the keepers of the standards. They are the ones who make sure that when we look at a financial statement, we can be reasonably that it was built using sound accounting practices and that it is comparable to other audited financial statements for other companies.That sounds like a daunting task, but never fear. The accounting professional is in business to help you through all this.The accounting profession is self-regulated. They decide the most appropriate way to record company activity on the financial books of record. They do this through an augu
Q: "Will you give me an endorsement? If you look at my website and see what we have to offer, will you give me an endorsement?” If this happens, your conversions will go through the roof. It is the same as if your friend or family recommends a great movie or restaurant. You’ll just go there.
You won’t always get an endorsement, and this is where you need to believe in the product/opportunity you are marketing. It’s important to point out to them that you are looking for a long term relationship, possibly advertising for months to years. The owner of the ezine will see what a pro you are in marketing! The endorsement doesn’t have to be anything over the top. Just something simple like, "I highly recommend you take a look at this site!” or "This is great, read look at this letter.”
You have to treat your business seriously, like the million dollar business it could be.
Next edition:
"What is the single most important part of your solo ad?”
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