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Mexico Is The Greatest Consumer Of Beverages, Learn How To Sell To This Market
Mexico is the #1 consumer of soda in the world per capita. Mexicans thirst for new beverages is great but supply is small. Learn how to be the first to market to penetrate this growing marketMexico has always been at the top of the list when it comes to Beverage Consumption. Mexico leads most categories in beverage or is in the top 10 per capita and as a country.Superstores, supermarkets and convenience stores give beverages number 1 priority in shelve space. When you go into some of these stores you see how different the beverage shelves look.I often travel Monterrey, Mexico City, Tijuana and Guadalajara checking retail accounts like supermarkets. Their first comment was "Wow, look at all this soda"! I'm talking about pallet after pallet on the retail floor filled with soda, water, t

at. Not to get his wife suspicious he wants to get it the next day right before going to work so it can remain a surprise.

The next morning. Dennis gets in his car and drives to the next town to get x the beautiful necklace. There are not many things that can distract a customer from their purchasing intentions at this stage and you have to be creative in your advertising to have any chance.

A relatively new form of advertising that targets customers at this stage is the free directory assistance service http://1800-free411.com. It allows advertisers to play a short ad targeted to customers requesting a business telephone number in a certain category.So here's Dennis on his way to the store to pick up the ring. But because he didn't sleep very well he was tired when he got up and forgot to take the address of the jewelery store he was going to. All he remembers was the store's name. He pulls over at a gas station and gets out his mobile and calls 1800-free411 to get their phone number. He asks for Oborn Jewlery's store in Draper, Utah and before he get's their number he hears this brief advertising: "Looking for a gift for your wife? Come vis

Differences in Carwash Types in the US Market
There appears to be quite a discrepancy of data about the number of carwashes in the United States. Then there are different types of carwashes; Fixed and mobile. Amongst the fixed site carwashes there are coin-op self serve washes, Flex Service Robotic, Conveyor Conventional, Gas Station Rollover and the Touchless automatic.You can pick up a carwash survey from any of the four major industry magazines or the co-marketed service industry magazines like; C-Store News, Oil and Lube News or any of the Auto Service Industry Association magazines and there are about seven of them. Some of the surveys in these magazines have broken down by region. Percentages of course are worthless unless broken down by area, even a manufacturer, better know that if it is going to set up a dealer network, sales teams or u

Do you find yourself changing ad copy, tracking conversions and trying to make tiny tweaks all the time? Not that this is a bad thing, but do you know at which point in the decision process your potential customers are presented with your ads? If you don't, read on. Because this has a major impact on your RoI (Return on Investment).
To understand the behaviour of a customer we have to define the thinking process and let's call it the purchase timeline. There are four major steps in this purchasing process:
Step 1 - recognition of a need
The first step in the purchasing process is that the customer realizes there is a need for a specific product or service. If you are trying to get a customer at this point in the timeline you are looking for an impulse buyer. Even though this is an early stage in the purchasing process, it can be a quick sale if you have the right product.
When you are the trigger that can set of a new need you are also exposing them an instant gratification of that need. The exposure to your product has made them recognize a need - whether it is a rational or irrational one. This can be something as simple as a customer driving on the highway and seeing a big McDonald's drive-through nearby, he realizes he is hungry and gets of at the next exit to grab a Big-Mac.
Another example is a gas station with a big display "When was the last time you've shown your spouse that you loved them?" just above an outlet with red roses. Again they are trying to trigger a need and offer instant fulfilment of that need.
So to market a product or service to customers in this first step can be good if you have the right product. The percentage of purchases from customers who have been exposed to this type of advertising is low though. So you need to have either a very good profit margin or an inexpensive means of advertising.
Step 2 - researching possible fulfilments
After a customer has recognized they have a need for a product or service, the next stage is research. A customer will try to find out what kinds of products or services are available to fulfill the need from step 1. Let's take the guy from step 1 as example, we'll call him Dennis. At the gas station the sign made him realize he has been neglecting his wife. Too many fishing trips and too little quality time. He did see the display with red roses but Dennis wants to give her something nicer like a necklace. Back at home he starts to search on the internet.
So right now his purchasing process is at step 2, research. He uses google to search for jewlery stores in his area to see if they have any nice specials. All the related ads he sees in the search results are targeting this second step. The customer is already aware of his need, so in this stage the advertising has to stand out from the rest of the information and advertisements he finds during research.
To get a customer during this research stage you need convincing ad copy, a good price or another unique selling point. It is more effective than advertising during the previous step of the decision process because you have already prequalified a customer's need.
Step 3 - ready to purchase but where?
Dennis has done some research and he has found the type of necklace he would like to get for his wife Kristin. Now he is ready to purchase. All he wants now is to find the best price. If you can advertise to a customer in this stage it is an excellent opportunity. The momentum is there and you have to be the one to stand out from the rest. Now while this sounds very much like the previous step, it isn't. The clear distinction here is that the customer is actually ready to purchase and has decided on what they need. All they are looking for now is where to get it. This is the reason why price comparison sites like http://billzilla.com and http://line-provider.com do so well. They serve the customer in this third step which is very close to the actual purchase.
If you are able to convince the customer that your price (or another unique selling point) is the best, you have got them. This is a difficult step to target your advertising to, but if you are able to the RoI can be very high.
Step 4 - contacting the business to purchase
In this step the customer has gone through all the previous steps and knows what and where to purchase. Next they will actually place an order. Of course if you can intercept the customer here that is the ideal stage.
Back to Dennis, he wants a golden necklace for his wife and knows exactly which one to get. He also has decided to go to the jewelry in the next big town since they offer free polishing after 6 months and the price was great. Not to get his wife suspicious he wants to get it the next day right before going to work so it can remain a surprise.
The next morning. Dennis gets in his car and drives to the next town to get x the beautiful necklace. There are not many things that can distract a customer from their purchasing intentions at this stage and you have to be creative in your advertising to have any chance.
A relatively new form of advertising that targets customers at this stage is the free directory assistance service http://1800-free411.com. It allows advertisers to play a short ad targeted to customers requesting a business telephone number in a certain category.So here's Dennis on his way to the store to pick up the ring. But because he didn't sleep very well he was tired when he got up and forgot to take the address of the jewelery store he was going to. All he remembers was the store's name. He pulls over at a gas station and gets out his mobile and calls 1800-free411 to get their phone number. He asks for Oborn Jewlery's store in Draper, Utah and before he get's their number he hears this brief advertising: "Looking for a gift for your wife? Come visi
Live Phone Answering Services
Lots of businesses are turning to live phone answering services to answer calls when no one is in the office. The popularity is felt to be due to the fact that people are more likely to stay on the line and leave a message if they are dealing with a real person on the other end. And, it's not costing company's a whole lit of money because these answering services are being outsourced to countries like India where lower wages are paid, so companies save a good deal of money.In order to start working with a live phone answering service, you must provide them with specific information as to how to handle any incoming calls. You may ask that they take messages, or you may also require that they page or call on-call staff. Once this is done, you can arrange that a call person be available 24 hours a day,
a big McDonald's drive-through nearby, he realizes he is hungry and gets of at the next exit to grab a Big-Mac.
Another example is a gas station with a big display "When was the last time you've shown your spouse that you loved them?" just above an outlet with red roses. Again they are trying to trigger a need and offer instant fulfilment of that need.
So to market a product or service to customers in this first step can be good if you have the right product. The percentage of purchases from customers who have been exposed to this type of advertising is low though. So you need to have either a very good profit margin or an inexpensive means of advertising.
Step 2 - researching possible fulfilments
After a customer has recognized they have a need for a product or service, the next stage is research. A customer will try to find out what kinds of products or services are available to fulfill the need from step 1. Let's take the guy from step 1 as example, we'll call him Dennis. At the gas station the sign made him realize he has been neglecting his wife. Too many fishing trips and too little quality time. He did see the display with red roses but Dennis wants to give her something nicer like a necklace. Back at home he starts to search on the internet.
So right now his purchasing process is at step 2, research. He uses google to search for jewlery stores in his area to see if they have any nice specials. All the related ads he sees in the search results are targeting this second step. The customer is already aware of his need, so in this stage the advertising has to stand out from the rest of the information and advertisements he finds during research.
To get a customer during this research stage you need convincing ad copy, a good price or another unique selling point. It is more effective than advertising during the previous step of the decision process because you have already prequalified a customer's need.
Step 3 - ready to purchase but where?
Dennis has done some research and he has found the type of necklace he would like to get for his wife Kristin. Now he is ready to purchase. All he wants now is to find the best price. If you can advertise to a customer in this stage it is an excellent opportunity. The momentum is there and you have to be the one to stand out from the rest. Now while this sounds very much like the previous step, it isn't. The clear distinction here is that the customer is actually ready to purchase and has decided on what they need. All they are looking for now is where to get it. This is the reason why price comparison sites like http://billzilla.com and http://line-provider.com do so well. They serve the customer in this third step which is very close to the actual purchase.
If you are able to convince the customer that your price (or another unique selling point) is the best, you have got them. This is a difficult step to target your advertising to, but if you are able to the RoI can be very high.
Step 4 - contacting the business to purchase
In this step the customer has gone through all the previous steps and knows what and where to purchase. Next they will actually place an order. Of course if you can intercept the customer here that is the ideal stage.
Back to Dennis, he wants a golden necklace for his wife and knows exactly which one to get. He also has decided to go to the jewelry in the next big town since they offer free polishing after 6 months and the price was great. Not to get his wife suspicious he wants to get it the next day right before going to work so it can remain a surprise.
The next morning. Dennis gets in his car and drives to the next town to get x the beautiful necklace. There are not many things that can distract a customer from their purchasing intentions at this stage and you have to be creative in your advertising to have any chance.
A relatively new form of advertising that targets customers at this stage is the free directory assistance service http://1800-free411.com. It allows advertisers to play a short ad targeted to customers requesting a business telephone number in a certain category.So here's Dennis on his way to the store to pick up the ring. But because he didn't sleep very well he was tired when he got up and forgot to take the address of the jewelery store he was going to. All he remembers was the store's name. He pulls over at a gas station and gets out his mobile and calls 1800-free411 to get their phone number. He asks for Oborn Jewlery's store in Draper, Utah and before he get's their number he hears this brief advertising: "Looking for a gift for your wife? Come vis
Business Lessons From History
Harry Truman stated, "The only new thing in the world is the history that you don't know." Truman spent many years studying the history of those who preceded him. His study paid off. Truman today is regarded as one of America's greatest Presidents. The reason history is important is because we live in a cause-and-effect universe. Similar choices produce similar results at the individual (micro) level and at the national (macro) level. History is the story of choices made, and the results of those choices. LESSON ONE: Look For What Worked And What Didn't Work, And Why You can use history like a case study in business school. Example: Mark Twain became a partner in a publishing company, Webster & Co., which published the " Personal Memoirs of U. S. Grant."
mething nicer like a necklace. Back at home he starts to search on the internet.
So right now his purchasing process is at step 2, research. He uses google to search for jewlery stores in his area to see if they have any nice specials. All the related ads he sees in the search results are targeting this second step. The customer is already aware of his need, so in this stage the advertising has to stand out from the rest of the information and advertisements he finds during research.
To get a customer during this research stage you need convincing ad copy, a good price or another unique selling point. It is more effective than advertising during the previous step of the decision process because you have already prequalified a customer's need.
Step 3 - ready to purchase but where?
Dennis has done some research and he has found the type of necklace he would like to get for his wife Kristin. Now he is ready to purchase. All he wants now is to find the best price. If you can advertise to a customer in this stage it is an excellent opportunity. The momentum is there and you have to be the one to stand out from the rest. Now while this sounds very much like the previous step, it isn't. The clear distinction here is that the customer is actually ready to purchase and has decided on what they need. All they are looking for now is where to get it. This is the reason why price comparison sites like http://billzilla.com and http://line-provider.com do so well. They serve the customer in this third step which is very close to the actual purchase.
If you are able to convince the customer that your price (or another unique selling point) is the best, you have got them. This is a difficult step to target your advertising to, but if you are able to the RoI can be very high.
Step 4 - contacting the business to purchase
In this step the customer has gone through all the previous steps and knows what and where to purchase. Next they will actually place an order. Of course if you can intercept the customer here that is the ideal stage.
Back to Dennis, he wants a golden necklace for his wife and knows exactly which one to get. He also has decided to go to the jewelry in the next big town since they offer free polishing after 6 months and the price was great. Not to get his wife suspicious he wants to get it the next day right before going to work so it can remain a surprise.
The next morning. Dennis gets in his car and drives to the next town to get x the beautiful necklace. There are not many things that can distract a customer from their purchasing intentions at this stage and you have to be creative in your advertising to have any chance.
A relatively new form of advertising that targets customers at this stage is the free directory assistance service http://1800-free411.com. It allows advertisers to play a short ad targeted to customers requesting a business telephone number in a certain category.So here's Dennis on his way to the store to pick up the ring. But because he didn't sleep very well he was tired when he got up and forgot to take the address of the jewelery store he was going to. All he remembers was the store's name. He pulls over at a gas station and gets out his mobile and calls 1800-free411 to get their phone number. He asks for Oborn Jewlery's store in Draper, Utah and before he get's their number he hears this brief advertising: "Looking for a gift for your wife? Come vis
Media Training: What it is and Why It Just Might Save You
Let’s start with what Media Training is not.It’s not spin.Media Training isn’t designed to teach those in the public eye how not to deal with the obvious, avoid blame or dance around difficult truths.What media training DOES do is help level the playing field for those facing the media, either for themselves or on behalf of others. To those outside the process, media training may seem like a way to “manage” the media. In fact, those inside the process know better than to think the media can be managed. The goal of media training is to teach management of your message to the public through the media. Managing the message is not the reporters’ job—It’s the job of the subject being interviewed.In truth, saying what you want to say in the way you want to say it to a reporter is not
t isn't. The clear distinction here is that the customer is actually ready to purchase and has decided on what they need. All they are looking for now is where to get it. This is the reason why price comparison sites like http://billzilla.com and http://line-provider.com do so well. They serve the customer in this third step which is very close to the actual purchase.
If you are able to convince the customer that your price (or another unique selling point) is the best, you have got them. This is a difficult step to target your advertising to, but if you are able to the RoI can be very high.
Step 4 - contacting the business to purchase
In this step the customer has gone through all the previous steps and knows what and where to purchase. Next they will actually place an order. Of course if you can intercept the customer here that is the ideal stage.
Back to Dennis, he wants a golden necklace for his wife and knows exactly which one to get. He also has decided to go to the jewelry in the next big town since they offer free polishing after 6 months and the price was great. Not to get his wife suspicious he wants to get it the next day right before going to work so it can remain a surprise.
The next morning. Dennis gets in his car and drives to the next town to get x the beautiful necklace. There are not many things that can distract a customer from their purchasing intentions at this stage and you have to be creative in your advertising to have any chance.
A relatively new form of advertising that targets customers at this stage is the free directory assistance service http://1800-free411.com. It allows advertisers to play a short ad targeted to customers requesting a business telephone number in a certain category.So here's Dennis on his way to the store to pick up the ring. But because he didn't sleep very well he was tired when he got up and forgot to take the address of the jewelery store he was going to. All he remembers was the store's name. He pulls over at a gas station and gets out his mobile and calls 1800-free411 to get their phone number. He asks for Oborn Jewlery's store in Draper, Utah and before he get's their number he hears this brief advertising: "Looking for a gift for your wife? Come vis
The Qualities of A Professional
In today's business climate we are experiencing more interest in professionalism. The past five years provided many successes; however, most have been overshadowed by the non-ethical behavior of a few. Some people lost most of their retirement savings, and the US population is demanding a stronger US economy and a peaceful world.We've seen quality job opportunities decreasing and the need for profits has many projects being partially or wholly completed overseas. Many employees are traveling to other offices in the US because of the lack of projects locally. If they choose not to travel, they are being asked to take vacation or risk being laid off.In tough times, I look to fundamentals to help right the path. One fundamental factor more prevalent in daily dialogue and business consists of defi
at. Not to get his wife suspicious he wants to get it the next day right before going to work so it can remain a surprise.
The next morning. Dennis gets in his car and drives to the next town to get x the beautiful necklace. There are not many things that can distract a customer from their purchasing intentions at this stage and you have to be creative in your advertising to have any chance.
A relatively new form of advertising that targets customers at this stage is the free directory assistance service http://1800-free411.com. It allows advertisers to play a short ad targeted to customers requesting a business telephone number in a certain category.So here's Dennis on his way to the store to pick up the ring. But because he didn't sleep very well he was tired when he got up and forgot to take the address of the jewelery store he was going to. All he remembers was the store's name. He pulls over at a gas station and gets out his mobile and calls 1800-free411 to get their phone number. He asks for Oborn Jewlery's store in Draper, Utah and before he get's their number he hears this brief advertising: "Looking for a gift for your wife? Come visit Edwards Fine Gold, our prices are great and you get a complementary romantic dinner. Press 1 to get connected to Edwards Fine Gold."
Bottom line: be aware of where in the purchasing process you are trying to convince a potential customer to purchase, and adjust your advertising methods to that.
ps. Dennis and Kristin lived happily long ever after

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Write You - Advertising And Optimizing Your Timing - An Often Overlooked Attribute

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