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Write You - How Much Is Your Website Worth?
Cluttered Advertising Does Not Work counts)If you use print advertising as part of your marketing mix and your ads are cluttered they generally will not pull like clean and crisp advertising does with simple messages. As a young man I sold advertising for a very popular Aviation Magazine Called the Pacific Flyer and the Editor and Publisher Wayman Dunlop use to always tell me to keep my clients from clut I would go further to say that websites that target a niche audience that isn’t already saturated by other websites will be worth more. Take MySpace.com, for example; it targets the 18-35 age bracket. Off the top of my head, I can think of dozens of websites that directly compete for the same advertising dollars… TheFaceBook.com, Friendster.com, ClassMates.com, HotOrNot.com, to name just a fe Going Undergound Do you know what your website is worth? The short answer: Multiply the number of unique monthly visitors to your website by $38. That is, if you average 1000 unique monthly visitors, your website is worth $38,000; if you average 100,000 unique monthly visitors, your website is worth $3.8 million.The role of underground movements in modern organisations Forget about empowerment. Forget leadership training. Forget coaching skills. The way to make a difference to your company is through rebellious underground movements. But underground movements are a Bad Thing. They work against the hierarchy and against the good of the organi Consider some of the following purchases in the last year: Dow Jones purchases MarketWatch for $519 million In an article entitled “What Works,” the December issue of Business 2.0 magazine looks at recent sales of websites and analyzes the websites’ traffic to reach a value for each monthly visitor. The figure they came up with is $38 per unique monthly visitor. So what does this mean? For high traffic websites, bubble-era buyouts are back. If you own a high traffic website you can, potentially, sell it and strike it rich. Now, the above example of a website that generates 1000 monthly visitors is just that, an example; nobody’s interested in 1000 visitors. But, if you have 100,000 monthly visitors and up you may be on to something. High traffic is worth money in advertising revenue. Internet advertising spending will reach $12 billion by the end of this year. The article states that venture capitalists look at three metrics when valuing an internet company: 1. The cost of enrolling new users to the website I would go further to say that websites that target a niche audience that isn’t already saturated by other websites will be worth more. Take MySpace.com, for example; it targets the 18-35 age bracket. Off the top of my head, I can think of dozens of websites that directly compete for the same advertising dollars… TheFaceBook.com, Friendster.com, ClassMates.com, HotOrNot.com, to name just a few The Chicken or the Egg? millionEven before I checked my calendar on Monday morning, I knew the appointment would be there. Passed over for promotion again, Ralph wanted specifics on why I hadn't chosen him for the position. This was not a new conversation. I thought of Ralph as my chicken and egg dilemma. Ralph was the America Online purchases Weblogs Inc for $25 million News Corp. purchases MySpace for $580 million InterActiveCorp purchases Ask Jeeves for $1.9 billion In an article entitled “What Works,” the December issue of Business 2.0 magazine looks at recent sales of websites and analyzes the websites’ traffic to reach a value for each monthly visitor. The figure they came up with is $38 per unique monthly visitor. So what does this mean? For high traffic websites, bubble-era buyouts are back. If you own a high traffic website you can, potentially, sell it and strike it rich. Now, the above example of a website that generates 1000 monthly visitors is just that, an example; nobody’s interested in 1000 visitors. But, if you have 100,000 monthly visitors and up you may be on to something. High traffic is worth money in advertising revenue. Internet advertising spending will reach $12 billion by the end of this year. The article states that venture capitalists look at three metrics when valuing an internet company: 1. The cost of enrolling new users to the website I would go further to say that websites that target a niche audience that isn’t already saturated by other websites will be worth more. Take MySpace.com, for example; it targets the 18-35 age bracket. Off the top of my head, I can think of dozens of websites that directly compete for the same advertising dollars… TheFaceBook.com, Friendster.com, ClassMates.com, HotOrNot.com, to name just a fe Want To Incorporate Your Business? Here Are Some Simple Tips! 38 per unique monthly visitor.Naming your business properly is important. It should be distinguishable from other companies. Depending on where you incorporate, it must contain words like ‘Limited’ or ‘Incorporated’. It must also not have words that imply any other purpose other than what is stated it its articles of incorporation or the corporate laws of the state. These would be words like So what does this mean? For high traffic websites, bubble-era buyouts are back. If you own a high traffic website you can, potentially, sell it and strike it rich. Now, the above example of a website that generates 1000 monthly visitors is just that, an example; nobody’s interested in 1000 visitors. But, if you have 100,000 monthly visitors and up you may be on to something. High traffic is worth money in advertising revenue. Internet advertising spending will reach $12 billion by the end of this year. The article states that venture capitalists look at three metrics when valuing an internet company: 1. The cost of enrolling new users to the website I would go further to say that websites that target a niche audience that isn’t already saturated by other websites will be worth more. Take MySpace.com, for example; it targets the 18-35 age bracket. Off the top of my head, I can think of dozens of websites that directly compete for the same advertising dollars… TheFaceBook.com, Friendster.com, ClassMates.com, HotOrNot.com, to name just a fe 'The Concept of the 'Virtual Executive Office Space' hing. High traffic is worth money in advertising revenue. Internet advertising spending will reach $12 billion by the end of this year.Some years ago, companies and small business owners began looking for ways to establish a commercial presence in a business community without actually having to set up office space. Executive suites, which normally offer more flexible arrangements than conventional lease office space, came up with the way to go. They call it the ‘virtual office space’. The article states that venture capitalists look at three metrics when valuing an internet company: 1. The cost of enrolling new users to the website I would go further to say that websites that target a niche audience that isn’t already saturated by other websites will be worth more. Take MySpace.com, for example; it targets the 18-35 age bracket. Off the top of my head, I can think of dozens of websites that directly compete for the same advertising dollars… TheFaceBook.com, Friendster.com, ClassMates.com, HotOrNot.com, to name just a fe Free Animated Ecard and Free Animated Ecards counts)Free animated ecards are available from a multitude of Internet sources including business, religious, personal, and non-profit websites. You can find a variety of free animated ecards that address any particular holiday, occasion, time of the year, special event or activity. If you need a free animated ecard to say you are sorry, you love someone, you are thank I would go further to say that websites that target a niche audience that isn’t already saturated by other websites will be worth more. Take MySpace.com, for example; it targets the 18-35 age bracket. Off the top of my head, I can think of dozens of websites that directly compete for the same advertising dollars… TheFaceBook.com, Friendster.com, ClassMates.com, HotOrNot.com, to name just a few. Yet, MySpace.com sold for $580 million. What if your website has high traffic but also attracts a different demographic, a demographic that advertisers would like to get to but don’t yet have the opportunity to do so? How much is that worth? Also, I would say that websites that find a way to get users to pay for unique services will also cash in. We’ve all seen websites that offer free accounts but require a fee to upgrade to premium accounts. PhotoBucket.com, a photo sharing site, requires a monthly fee for increased bandwidth. Ryze.com, a business networking site, requires a monthly fee just to be able to email other members on the site. But what if your website charges users a fee for unique information? And, what if your users are more than willing to pay for it? How much is that worth? So, how much is your website worth? Only time will tell.
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