Tags |
|
|
Links |
|
|
Write You - Online Consumers - What Are They Complaining About?
Sure, all clients are different. They have different kinds of strengths, weaknesses, cultures and goals. Even what blocks their efficiency and growth (blind spots) is different. Davis, Kingsley & Company has conducted hundreds of interviews and there are four strong themes that always emerge.Listen to me. This is the Big Daddy of client desires. Your clients want you to listen to them. The implications of this theme lead to a variety of creative programs that will put you in a listening position
Business Opportunities
The Bait: Be your own boss and earn big bucks.
The Switch: Taken in by promises about potential earnings, many consumers have invested in a "biz op" that turned out to be a "biz flop." There was no evidence to back up the earnings claims.
Investments
The Bait: Make an initial investment in a day trading system or service and you'll quickly realize huge returns.
The Switch: Big profits always mean big risk. Consumers have lost money to programs that claim to b
Bang! Bang! My shiny metal cap gun sounded as I fired at the imaginary tribe of Indians invading my suburban Atlanta backyard. Two houses down the street, my childhood friend Shelly cuddled her brand new "Chatty Cathy" baby doll.Growing up in the 50s, our roles were clear: women gather and nest, and men hunt and fight. I was sure that one day I would go into business, and Shelly would be a stay-at-home mom. Twenty years later, Shelly and I were both in business; I was working in a public relations agency
Consumer Complaints
According to the FTC, here's what online consumers are complaining about most:
Internet Auctions
The Bait: Shop in a "virtual marketplace" that offers a huge selection of products at great deals.
The Switch: After sending their money, consumers say they've received an item that is less valuable than promised, or, worse yet, nothing at all.
Internet Access Services
The Bait: Free money, simply for cashing a check.
The Switch: Consumers say they've been "trapped" into long-term contracts for Internet access or another web service, with big penalties for cancellation or early termination.
Credit Card Fraud
The Bait: Surf the Internet and view adult images online for free, just for sharing your credit card number to prove you're over 18.
The Switch: Consumers say that fraudulent promoters have used their credit card numbers to run up charges on their cards.
International Modem Dialing
The Bait: Get free access to adult material and pornography by downloading a "viewer" or "dialer" computer program.
The Switch: Consumers complained about exorbitant long-distance charges on their phone bill. Through the program, their modem is disconnected, then reconnected to the Internet through an international long-distance number.
Web Cramming
The Bait: Get a free custom-designed website for a 30-day trial period, with no obligation to continue.
The Switch: Consumers say they've been charged on their telephone bills or received a separate invoice, even if they never accepted the offer or agreed to continue the service after the trial period.
Multilevel Marketing Plans/ Pyramids
The Bait: Make money through the products and services you sell as well as those sold by the people you recruit into the program.
The Switch: Consumers say that they've bought into plans and programs, but their customers are other distributors, not the general public. Some multi-level marketing programs are actually illegal pyramid schemes. When products or services are sold only to distributors like yourself, there's no way to make money.
Travel and Vacation
The Bait: Get a luxurious trip with lots of "extras" at a bargain-basement price.
The Switch: Consumers say some companies deliver lower-quality accommodations and services than they've advertised or no trip at all. Others have been hit with hidden charges or additional requirements after they've paid.
Business Opportunities
The Bait: Be your own boss and earn big bucks.
The Switch: Taken in by promises about potential earnings, many consumers have invested in a "biz op" that turned out to be a "biz flop." There was no evidence to back up the earnings claims.
Investments
The Bait: Make an initial investment in a day trading system or service and you'll quickly realize huge returns.
The Switch: Big profits always mean big risk. Consumers have lost money to programs that claim to be
Work at Home Jobs vs Owning a Home Based BusinessNot everyone is interested in owning their own home business, but a lot of people are interested in dropping out of the rat race a little bit. More and more jobs are available where you can work from home. And since your productivity will probably be better working from home, you'll probably make more money. The other advantage is that it doesn't cost as much money to work from home, since you no longer have commuting expenses, lunches out
Internet Access Services
The Bait: Free money, simply for cashing a check.
The Switch: Consumers say they've been "trapped" into long-term contracts for Internet access or another web service, with big penalties for cancellation or early termination.
Credit Card Fraud
The Bait: Surf the Internet and view adult images online for free, just for sharing your credit card number to prove you're over 18.
The Switch: Consumers say that fraudulent promoters have used their credit card numbers to run up charges on their cards.
International Modem Dialing
The Bait: Get free access to adult material and pornography by downloading a "viewer" or "dialer" computer program.
The Switch: Consumers complained about exorbitant long-distance charges on their phone bill. Through the program, their modem is disconnected, then reconnected to the Internet through an international long-distance number.
Web Cramming
The Bait: Get a free custom-designed website for a 30-day trial period, with no obligation to continue.
The Switch: Consumers say they've been charged on their telephone bills or received a separate invoice, even if they never accepted the offer or agreed to continue the service after the trial period.
Multilevel Marketing Plans/ Pyramids
The Bait: Make money through the products and services you sell as well as those sold by the people you recruit into the program.
The Switch: Consumers say that they've bought into plans and programs, but their customers are other distributors, not the general public. Some multi-level marketing programs are actually illegal pyramid schemes. When products or services are sold only to distributors like yourself, there's no way to make money.
Travel and Vacation
The Bait: Get a luxurious trip with lots of "extras" at a bargain-basement price.
The Switch: Consumers say some companies deliver lower-quality accommodations and services than they've advertised or no trip at all. Others have been hit with hidden charges or additional requirements after they've paid.
Business Opportunities
The Bait: Be your own boss and earn big bucks.
The Switch: Taken in by promises about potential earnings, many consumers have invested in a "biz op" that turned out to be a "biz flop." There was no evidence to back up the earnings claims.
Investments
The Bait: Make an initial investment in a day trading system or service and you'll quickly realize huge returns.
The Switch: Big profits always mean big risk. Consumers have lost money to programs that claim to b
The systems model of management demonstrates that communication is what is needed for executing managerial functions and for integrating the organization with the outside world. Point of sale hardware exactly performs this function with the help of Management Information System (MIS).MIS can be defined as a formal system of gathering, integrating, comparing, analyzing and dispersing information internal and external to the enterprise in a timely, effective and efficient manner. MIS has to be tailored to
The Switch: Consumers complained about exorbitant long-distance charges on their phone bill. Through the program, their modem is disconnected, then reconnected to the Internet through an international long-distance number.
Web Cramming
The Bait: Get a free custom-designed website for a 30-day trial period, with no obligation to continue.
The Switch: Consumers say they've been charged on their telephone bills or received a separate invoice, even if they never accepted the offer or agreed to continue the service after the trial period.
Multilevel Marketing Plans/ Pyramids
The Bait: Make money through the products and services you sell as well as those sold by the people you recruit into the program.
The Switch: Consumers say that they've bought into plans and programs, but their customers are other distributors, not the general public. Some multi-level marketing programs are actually illegal pyramid schemes. When products or services are sold only to distributors like yourself, there's no way to make money.
Travel and Vacation
The Bait: Get a luxurious trip with lots of "extras" at a bargain-basement price.
The Switch: Consumers say some companies deliver lower-quality accommodations and services than they've advertised or no trip at all. Others have been hit with hidden charges or additional requirements after they've paid.
Business Opportunities
The Bait: Be your own boss and earn big bucks.
The Switch: Taken in by promises about potential earnings, many consumers have invested in a "biz op" that turned out to be a "biz flop." There was no evidence to back up the earnings claims.
Investments
The Bait: Make an initial investment in a day trading system or service and you'll quickly realize huge returns.
The Switch: Big profits always mean big risk. Consumers have lost money to programs that claim to b
A Press Release is a captive story that can be about a person, a business or organizational group that is submitted to the media. The distribution of a release can be targeted to media outlets in newspapers, TV, radio stations, magazines and global newswire networks. Like with any other form of marketing, a well-submitted press release will give added publicity and creditability to an individual or a business.Journalists look for newsworthy stories that they can use in their publications. Newsworthy simp
Multilevel Marketing Plans/ Pyramids
The Bait: Make money through the products and services you sell as well as those sold by the people you recruit into the program.
The Switch: Consumers say that they've bought into plans and programs, but their customers are other distributors, not the general public. Some multi-level marketing programs are actually illegal pyramid schemes. When products or services are sold only to distributors like yourself, there's no way to make money.
Travel and Vacation
The Bait: Get a luxurious trip with lots of "extras" at a bargain-basement price.
The Switch: Consumers say some companies deliver lower-quality accommodations and services than they've advertised or no trip at all. Others have been hit with hidden charges or additional requirements after they've paid.
Business Opportunities
The Bait: Be your own boss and earn big bucks.
The Switch: Taken in by promises about potential earnings, many consumers have invested in a "biz op" that turned out to be a "biz flop." There was no evidence to back up the earnings claims.
Investments
The Bait: Make an initial investment in a day trading system or service and you'll quickly realize huge returns.
The Switch: Big profits always mean big risk. Consumers have lost money to programs that claim to b
Today’s small business owners are smarter than ever about strategic and tactical marketing. They are becoming more and more comfortable with its cumbersome terminology and are familiar with concepts such as customer “touches”, or contacts.Unfortunately, however, many small- to medium-sized business owners are spending way too much time concentrating on the frequency of their messages, rather than developing the right message.For example, how many ads have you seen from dentists who proclaim to giv
Business Opportunities
The Bait: Be your own boss and earn big bucks.
The Switch: Taken in by promises about potential earnings, many consumers have invested in a "biz op" that turned out to be a "biz flop." There was no evidence to back up the earnings claims.
Investments
The Bait: Make an initial investment in a day trading system or service and you'll quickly realize huge returns.
The Switch: Big profits always mean big risk. Consumers have lost money to programs that claim to be able to predict the market with 100 percent accuracy.
Health Care Products/Services
The Bait: Items not sold through traditional suppliers are "proven" to cure serious and even fatal health problems.
The Switch: Claims for "miracle" products and treatments convince consumers that their health problems can be cured. But people with serious illnesses who put their hopes in these offers might delay getting the health care they need.
A Problem For Your Site?
These issues must be addressed if your site falls in one of these categories. Simply raise the issue in a prominent area of the site and tell the prospect why it will not be a problem on your site. Failure to do so will result in lost sales.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.writeyou.net/article/61633/writeyou-Online-Consumers--What-Are-They-Complaining-About.html">Online Consumers - What Are They Complaining About?</a>
BB link (for phorums):
[url=http://www.writeyou.net/article/61633/writeyou-Online-Consumers--What-Are-They-Complaining-About.html]Online Consumers - What Are They Complaining About?[/url]
Related Articles:
Vloggers: Be Your Own Scorsese
Bookmark it:
|