Follow the steps below and utilize the marketing potential of your email:

1. Treat the Subject line seriously. Craft the wording as you would a headline for an advertisement. Make people want to open the message and READ IT!
2. Put your proper name or company name in the From field, not some obscure or slang identification. Starting the message with Dear Mr. or Dear Ms. is businesslike. Avoid the "How You Doing" approach.
3. Always run the spell check program and proofread the message before sending it. Pick up any wrong spellings the spell checker may have missed. Correct grammar mistakes and utilize punctuation well. (See Resource Box for a free punctuation guide)
4. Answer email within 24 hours. This is big. Do this and your credibility with customers will rocket.
5. Never answer emails when feeling irritated. Wait a few hours and when you feel calm, think out a reply that is mild, respectful, friendly, and professional.
6. Organize multiple email addresses in your company so specific queries or requests go straight to the person or department handling that area. Aim for a turn around time of 6 hours in these cases.
7. Identify yourself immediately and summarize the purpose of your message in the first paragraph in one or two lines.
8. Use a P.S. for maximum effect. If you are putting in a brief ad or wish to draw attention to a key point, put it in a P.S. at the end of the message. It will always get extra attention.
9. When sending to multiple recipients, respect privacy. Use the Bcc field so the recipients do not see everyone else's email address, unless of course you have their permission to make their email address available.
10. Do a final read before sending. Tighten your message so what you say is said in as few w
    Starting an Internet Work at Home Business
    What is one of the best ways to have more control over your time? Working in an office or a job outside the home require set hours. It doesn’t matter what is going on in life. When it’s time to go to work, it’s time to go to work. No ifs, ands, or buts about it. The company wants reliable people to work fo
    proper name or company name in the From field, not some obscure or slang identification. Starting the message with Dear Mr. or Dear Ms. is businesslike. Avoid the "How You Doing" approach.
11. Always run the spell check program and proofread the message before sending it. Pick up any wrong spellings the spell checker may have missed. Correct grammar mistakes and utilize punctuation well. (See Resource Box for a free punctuation guide)
12. Answer email within 24 hours. This is big. Do this and your credibility with customers will rocket.
13. Never answer emails when feeling irritated. Wait a few hours and when you feel calm, think out a reply that is mild, respectful, friendly, and professional.
14. Organize multiple email addresses in your company so specific queries or requests go straight to the person or department handling that area. Aim for a turn around time of 6 hours in these cases.
15. Identify yourself immediately and summarize the purpose of your message in the first paragraph in one or two lines.
16. Use a P.S. for maximum effect. If you are putting in a brief ad or wish to draw attention to a key point, put it in a P.S. at the end of the message. It will always get extra attention.
17. When sending to multiple recipients, respect privacy. Use the Bcc field so the recipients do not see everyone else's email address, unless of course you have their permission to make their email address available.
18. Do a final read before sending. Tighten your message so what you say is said in as few w
    Working With Resume Samples
    Perhaps you need to update your resume or, perhaps, you've never had one before and need to create your first--whatever the scenario, you have to know what you're doing. Yes, that sounds a bit obvious but it's common for people to make mistakes that are just as obvious when writing their resume. Whether th
    See Resource Box for a free punctuation guide)
19. Answer email within 24 hours. This is big. Do this and your credibility with customers will rocket.
20. Never answer emails when feeling irritated. Wait a few hours and when you feel calm, think out a reply that is mild, respectful, friendly, and professional.
21. Organize multiple email addresses in your company so specific queries or requests go straight to the person or department handling that area. Aim for a turn around time of 6 hours in these cases.
22. Identify yourself immediately and summarize the purpose of your message in the first paragraph in one or two lines.
23. Use a P.S. for maximum effect. If you are putting in a brief ad or wish to draw attention to a key point, put it in a P.S. at the end of the message. It will always get extra attention.
24. When sending to multiple recipients, respect privacy. Use the Bcc field so the recipients do not see everyone else's email address, unless of course you have their permission to make their email address available.
25. Do a final read before sending. Tighten your message so what you say is said in as few w
    Email List Marketing - Nichefying Your Existing List
    There are several specific ways that you can nichefy your existing list. The first, one I have already discussed, is simply asking your list what their wants and needs are, and then begin to meet specifically those needs. Now one thing that will happen is that some people will unsubscribe from your list
    pecific queries or requests go straight to the person or department handling that area. Aim for a turn around time of 6 hours in these cases.
26. Identify yourself immediately and summarize the purpose of your message in the first paragraph in one or two lines.
27. Use a P.S. for maximum effect. If you are putting in a brief ad or wish to draw attention to a key point, put it in a P.S. at the end of the message. It will always get extra attention.
28. When sending to multiple recipients, respect privacy. Use the Bcc field so the recipients do not see everyone else's email address, unless of course you have their permission to make their email address available.
29. Do a final read before sending. Tighten your message so what you say is said in as few w
    Make Money on eBay - The Secret is Organization!
    Make money on eBay by making a commitment to organization. As with any other business, it is important that everything is finished, and that it is finished in the proper order. If an eBay seller misses even one-step in the process, sales will fall. In fact, they will fall so fast it will seem that they hav
    a P.S. at the end of the message. It will always get extra attention.
30. When sending to multiple recipients, respect privacy. Use the Bcc field so the recipients do not see everyone else's email address, unless of course you have their permission to make their email address available.
31. Do a final read before sending. Tighten your message so what you say is said in as few words as possible. In the business environment time is everything. Get to the point - but do it tastefully.

Final Word

For your online email marketing campaigns to make any impression at all they need to stand out from the crowd. Online email marketing after all is probably one of the most competitive aspects of online business.

Use this 10 point checklist to ensure you present a professional image each time!