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Write You - Lesson #5: Four Easy Ways to Kill Your Business Using Your Autoresponder... And How to Avoid Them
Convert Leads Into Sales. Why is it that so many sales people fail to follow up on sales leads that are handed off to them by the marketing department? It never ceases to amaze me how often I hear the same complaint from sales managers and from marketing managers who are working hard to drive new opportunities in the door. Part of the issue with sales people and their lack of willingness to follow up on sales leads is many sales people have large egos and believe that anything that has been brought to them by others is probably not very good.They have this, "I'm the king of my territory" mindset, which translates into them thinking that if they haven't created an opportunity for the company, it must not be real. It's the job of sales management to dispel this notion and make sure that your sales people are taking all of the leads that are coming to the company through its various marketing programs seriously. A good way to convert leads to sales, is to focus weekly attention on reviewing the sales leads that are coming in from marketing and from telesales efforts and categorizing those leads in getti
Spammers with such an attitude find out the hard way that it's really very costly, even dangerous. In fact, some of the recipients can make the spammer's life quite miserable!
From complaining to your ISP or web host, to sending mail bombs, nasty viruses and even significant threats — from hacking into your computer to causing physical harm!
Plus, nowadays many recipients are members of a variety of anti-spam groups that arm members with tools for tracking, reporting, filtering and even stopping spammers' attempts!
Of those, the most popular one is CAUCE (i.e., the Coalition Against Unsolicited Commercial Email). They have created a number of tools, such as blacklists, now used by most ISPs.
Finally, keep in mind that email software (and "add-ons") are making it more and more difficult for spam to reach its final destination, from sophis
While it is always a good idea to show your customer appreciation, the holidays are an important time to do so. Traditionally, the holiday season includes an abundance of gift giving and showing the important people just how valued they are to you. Smart companies plan ahead for this time of year and strategize their holiday gift program. To do so means to concentrate on your relationship with your clients and to separate yourself from the competition by putting thought into your offerings. This way, your presents have a lasting impression, even long after the festive season is over.There are decisions to make, however. Do you want to give relationship gifts to your best clients or offer those of a holiday nature as a marketing promotion? Or, would you like to do both?Relationship gifts have a specific purpose and are different from other gifts. They demonstrate to your top clients that you acknowledge and esteem their hand in making your business successful. And, this type of present requires selecting the right item. Pricing is secondary. Most companies who implement relationship gift
That and more can kill your business!
NEVER use your autoresponder for spamming in any way. You can lose your account, pay fines, get locked out from your ISP, lose your website and, above all, get jail time.
It's a serious matter that must never be overlooked. Sure, you may stumble onto someone who says they can help you spam without getting caught. But please remember this...
The reason you want a smart autoresponder is to expose your sales message more than once to your prospects in order to create trust, credibility and believability.
So, why would you do something that literally contradicts that very notion? Spamming is good if it's done once. That why spammers must keep spamming in order to stay alive!
Spamming is Like a Drug
Spamming is like a brief high... If it works (and it rarely does), it only brings a small cash infusion in the short term. That's all. You have to remain unknown, cloaked, hidden.
Then you have to work, and work, and work... Non-stop!
On the other hand, if you build an opt-in list of eager, highly targeted prospects, you only need to work once... That's it! You can spend the rest of your time growing your business.
Here are four seemingly easy ways of using your smart autoresponder that can kill your business really fast...
NEVER email a list of non-targeted email addresses picked at random (such as by using software to "harvest" email addresses posted on the web).
NEVER buy lists of email addresses from unknown list brokers or suppliers (many of them offer thousands of names on CD-ROMs, are often useless and are known as outright scams). Trust reputable ones only.
NEVER email any contact unless you have their explicit permission to do so (and that includes adding email addresses in bulk to your autoresponder database!).
NEVER share your own opt-in list to others, since their spam will kill your business even if it wasn't your fault! Spam can get in a lot of hot water, plain and simple.
Why "Opt-in" and Not Spam?
As you know, using responsible email marketing to grow your business can help you save loads of time, fatten your bank account and give you an astonishing return on investment.
Instead of using spam, think about starting a legitimate opt-in list of targeted prospects, and then turn them into life-long customers by consistently keeping in touch with them.
Spammers usually don't care if the people who receive the message are really interested or "not" in their offer. That's why they tend to send an inordinate amount of emails...
... All with the hope that they get a few "bites."
Look at it this way...
If you shoot a gun in the air (or in the dark), you will seldom hit a target. That's why you have no choice but to keep shooting and shooting... Until you finally do hit it (if ever).
With an opt-in list, however, look at it as your target... It's right there, before you, easy to hit (and hard to miss). Your chances of hitting your target are drastically higher. Right?
The absolute best way to protect yourself from complaints and disgruntled email recipients is to build an opt-in email list and sending email to only those people who asked for it.
Spammers are often enticed to carry out their unethical (and illegal in some places) practices because email is free and fast. But if you remember, it lacks the third "F:" Focus.
If You Lack Focus, Be Prepared...
Spammers with such an attitude find out the hard way that it's really very costly, even dangerous. In fact, some of the recipients can make the spammer's life quite miserable!
From complaining to your ISP or web host, to sending mail bombs, nasty viruses and even significant threats — from hacking into your computer to causing physical harm!
Plus, nowadays many recipients are members of a variety of anti-spam groups that arm members with tools for tracking, reporting, filtering and even stopping spammers' attempts!
Of those, the most popular one is CAUCE (i.e., the Coalition Against Unsolicited Commercial Email). They have created a number of tools, such as blacklists, now used by most ISPs.
Finally, keep in mind that email software (and "add-ons") are making it more and more difficult for spam to reach its final destination, from sophist
The internet is notorious for it's fast paced evolution of practices, accomplishments and it's very nature. The evolutionary step, is the blog and the way it epitimizes todays global society generally.The hype surrounding blogging is absolutely incredible! Everywhere you turn there is someone elses tale about the unpresedented boom in blogging. It appears as if anybody from middle school children to senior people register their own blogs and article after article advocates blogs as the internet’s present “big thing.”The attention is well-afforded. Blogs are not a minor fad and they are an exceptional means by which one can operate a fruitful online enterprise. The indication for the success of blogs is not appearing in their present “hot” status. Nor is it the byproduct of some Further magical property. If one looks at the underlying nature of a blog, they will find why blog websites present so much opportunity and allure.At its core, you see, a blog is simply a website. That which distinguishes it from a normal fixed website, however, is its organization and powerful content manipulation
Spamming is Like a Drug
Spamming is like a brief high... If it works (and it rarely does), it only brings a small cash infusion in the short term. That's all. You have to remain unknown, cloaked, hidden.
Then you have to work, and work, and work... Non-stop!
On the other hand, if you build an opt-in list of eager, highly targeted prospects, you only need to work once... That's it! You can spend the rest of your time growing your business.
Here are four seemingly easy ways of using your smart autoresponder that can kill your business really fast...
NEVER email a list of non-targeted email addresses picked at random (such as by using software to "harvest" email addresses posted on the web).
NEVER buy lists of email addresses from unknown list brokers or suppliers (many of them offer thousands of names on CD-ROMs, are often useless and are known as outright scams). Trust reputable ones only.
NEVER email any contact unless you have their explicit permission to do so (and that includes adding email addresses in bulk to your autoresponder database!).
NEVER share your own opt-in list to others, since their spam will kill your business even if it wasn't your fault! Spam can get in a lot of hot water, plain and simple.
Why "Opt-in" and Not Spam?
As you know, using responsible email marketing to grow your business can help you save loads of time, fatten your bank account and give you an astonishing return on investment.
Instead of using spam, think about starting a legitimate opt-in list of targeted prospects, and then turn them into life-long customers by consistently keeping in touch with them.
Spammers usually don't care if the people who receive the message are really interested or "not" in their offer. That's why they tend to send an inordinate amount of emails...
... All with the hope that they get a few "bites."
Look at it this way...
If you shoot a gun in the air (or in the dark), you will seldom hit a target. That's why you have no choice but to keep shooting and shooting... Until you finally do hit it (if ever).
With an opt-in list, however, look at it as your target... It's right there, before you, easy to hit (and hard to miss). Your chances of hitting your target are drastically higher. Right?
The absolute best way to protect yourself from complaints and disgruntled email recipients is to build an opt-in email list and sending email to only those people who asked for it.
Spammers are often enticed to carry out their unethical (and illegal in some places) practices because email is free and fast. But if you remember, it lacks the third "F:" Focus.
If You Lack Focus, Be Prepared...
Spammers with such an attitude find out the hard way that it's really very costly, even dangerous. In fact, some of the recipients can make the spammer's life quite miserable!
From complaining to your ISP or web host, to sending mail bombs, nasty viruses and even significant threats — from hacking into your computer to causing physical harm!
Plus, nowadays many recipients are members of a variety of anti-spam groups that arm members with tools for tracking, reporting, filtering and even stopping spammers' attempts!
Of those, the most popular one is CAUCE (i.e., the Coalition Against Unsolicited Commercial Email). They have created a number of tools, such as blacklists, now used by most ISPs.
Finally, keep in mind that email software (and "add-ons") are making it more and more difficult for spam to reach its final destination, from sophis
It is a well known fact that the more pictures taken of an item, the better it will sell. Not only will you get more bids, but you will make a superior final profit. This is probably why this tip is the single most given tip when it comes to ebay.Naturally, You will not list as many pictures as you should because E-bay’s service charges per picture. Because of this you tend to ask yourself, do I really need another picture? This kind of thinking is bad for business. You should instead be asking yourself, how many useful pictures can I take of this item? This brings us to the big dilemma. Ebay charges you for every picture they host. So more pictures means a more expensive auction.The best thing you can do as a seller is to look into subscribing to an Unlimited Picture Hosting Service. These services will host an unlimited number of pictures for you and some are very easy to use. Let me show you an example. My favorite is FoamTemplates.com.I hope next time you put auction together you will consider posting more pictures, even if you have to use a free photo service. Some of the more popular
NEVER email any contact unless you have their explicit permission to do so (and that includes adding email addresses in bulk to your autoresponder database!).
NEVER share your own opt-in list to others, since their spam will kill your business even if it wasn't your fault! Spam can get in a lot of hot water, plain and simple.
Why "Opt-in" and Not Spam?
As you know, using responsible email marketing to grow your business can help you save loads of time, fatten your bank account and give you an astonishing return on investment.
Instead of using spam, think about starting a legitimate opt-in list of targeted prospects, and then turn them into life-long customers by consistently keeping in touch with them.
Spammers usually don't care if the people who receive the message are really interested or "not" in their offer. That's why they tend to send an inordinate amount of emails...
... All with the hope that they get a few "bites."
Look at it this way...
If you shoot a gun in the air (or in the dark), you will seldom hit a target. That's why you have no choice but to keep shooting and shooting... Until you finally do hit it (if ever).
With an opt-in list, however, look at it as your target... It's right there, before you, easy to hit (and hard to miss). Your chances of hitting your target are drastically higher. Right?
The absolute best way to protect yourself from complaints and disgruntled email recipients is to build an opt-in email list and sending email to only those people who asked for it.
Spammers are often enticed to carry out their unethical (and illegal in some places) practices because email is free and fast. But if you remember, it lacks the third "F:" Focus.
If You Lack Focus, Be Prepared...
Spammers with such an attitude find out the hard way that it's really very costly, even dangerous. In fact, some of the recipients can make the spammer's life quite miserable!
From complaining to your ISP or web host, to sending mail bombs, nasty viruses and even significant threats — from hacking into your computer to causing physical harm!
Plus, nowadays many recipients are members of a variety of anti-spam groups that arm members with tools for tracking, reporting, filtering and even stopping spammers' attempts!
Of those, the most popular one is CAUCE (i.e., the Coalition Against Unsolicited Commercial Email). They have created a number of tools, such as blacklists, now used by most ISPs.
Finally, keep in mind that email software (and "add-ons") are making it more and more difficult for spam to reach its final destination, from sophis
What Exactly Is Rapport?Rapport is the most important process in influencing others. It is vital if you want to maintain relationships. Without it, you are unlikely to achieve willing agreement to what you want. People who have excellent rapport with others create harmonious relationships based on trust and understanding of mutual needs.Rapport is the cornerstone of all mutually effective relationships. It needs constant vigilance to keep it alive and effective.Why Is It So Important?Rapport is similar to money – when you are short of it, it increases in importance. Without rapport you will reduce your chances of getting:• Unconditional agreement to your ideas and suggestions• Full commitment from others• Business, promotion, fiendsThe way in which you interact with others has a major bearing on your success as an influencer.Being in rapport means that you are in agreement with others both verbally and non-verbally.Ten Good Reasons To Build Rapport• To really win friends and influence people• To connect
... All with the hope that they get a few "bites."
Look at it this way...
If you shoot a gun in the air (or in the dark), you will seldom hit a target. That's why you have no choice but to keep shooting and shooting... Until you finally do hit it (if ever).
With an opt-in list, however, look at it as your target... It's right there, before you, easy to hit (and hard to miss). Your chances of hitting your target are drastically higher. Right?
The absolute best way to protect yourself from complaints and disgruntled email recipients is to build an opt-in email list and sending email to only those people who asked for it.
Spammers are often enticed to carry out their unethical (and illegal in some places) practices because email is free and fast. But if you remember, it lacks the third "F:" Focus.
If You Lack Focus, Be Prepared...
Spammers with such an attitude find out the hard way that it's really very costly, even dangerous. In fact, some of the recipients can make the spammer's life quite miserable!
From complaining to your ISP or web host, to sending mail bombs, nasty viruses and even significant threats — from hacking into your computer to causing physical harm!
Plus, nowadays many recipients are members of a variety of anti-spam groups that arm members with tools for tracking, reporting, filtering and even stopping spammers' attempts!
Of those, the most popular one is CAUCE (i.e., the Coalition Against Unsolicited Commercial Email). They have created a number of tools, such as blacklists, now used by most ISPs.
Finally, keep in mind that email software (and "add-ons") are making it more and more difficult for spam to reach its final destination, from sophis
There are a number of specific dangers linked to construction sites; the major hazard is falls from high places, although there are significantly more hazards, including those related to scaffolds, confined spaces, and electric equipments and lines near water sources. Construction workers often put their health at risk as well, with the materials they use and handle, such as lead. The irony is that the protective equipment worn by construction workers to reduce their exposure to lead and other toxic substances can actually increase accidental incidents by reducing vision, clarity, hearing ability, and dexterity, and increasing heat stress.Even the safety of non-workers in and around construction sites is put at risk—particularly for drivers making their way past road construction sites who can come into contact with barricades and safety signs, causing accidents and injuries.How can accidents in construction sites be prevented and thus reduced? In the U.S., safety and health standards in the workplace—including construction—are put in place and enforced through the Occupational Safety & Health Admi
Spammers with such an attitude find out the hard way that it's really very costly, even dangerous. In fact, some of the recipients can make the spammer's life quite miserable!
From complaining to your ISP or web host, to sending mail bombs, nasty viruses and even significant threats — from hacking into your computer to causing physical harm!
Plus, nowadays many recipients are members of a variety of anti-spam groups that arm members with tools for tracking, reporting, filtering and even stopping spammers' attempts!
Of those, the most popular one is CAUCE (i.e., the Coalition Against Unsolicited Commercial Email). They have created a number of tools, such as blacklists, now used by most ISPs.
Finally, keep in mind that email software (and "add-ons") are making it more and more difficult for spam to reach its final destination, from sophisticated filters to complaint reporters.
Less than a half-percent of people will get your spam!
Save Time, Effort and Money!
Building an opt-in list has a number of advantages. Sure, you can build trust with and sell a lot easier to a list of targeted people. But in addition, responsible email allows you to:
Send email offers to a group of people who know you, expect your emails and want to do business with you.
Achieve greater sales, even from a small list, since it is targeted (and will get through most email filters since your newsletter is added to the recipients' "whitelists").
Not upset anyone since they have given you their permission to email them, as well as not get in trouble with service providers since no one is complaining.
Not waste time, money and energy on buying and setting up email cloakers, spam-friendly servers, fake email accounts and useless bulk email software.
And, above all, not waste time constantly looking for a new ISP (and moving your website from host to host) because your last one closed your account!
If you're putting those people who asked for more information via an autoresponder into an opt-in list, make sure they know: 1) they're subscribing and 2) their email is kept private!
Treat your subscribers like gold... They're your lifeblood!
Minimize complaints by making it as easy an as transparent as possible. In other words, tell them what they will get from you, how often and how easy it is to stop it at any time.
In fact, adding a privacy policy on your website or near your web form (or accessible near your autoresponder link) will increase the likelihood of getting people to join your list.
It can be as simple as this...
---------------------------------------------------
PRIVACY POLICY: Your email address is safe with us. We promise never to
sell to or share with anyone, for any reason, your personal contact information.
---------------------------------------------------
But if you want to create a more complete privacy policy web page (and perhaps have a link to it near your web form), here's some information you might tell your prospects...
WHAT information is being collected (such as email addresses, names, phone numbers, etc).
WHY the information is being collected (tell them that it's for a free report, ezine or whatever, and if you plan on adding their information into an opt-in list for sending periodic announcements or special offers).
WHEN that information is being used (tell them exactly how often do you plan on emailing them).
WHO will be using (or accessing) that information (while you should be the only one, here you might include staff, service providers, partners, etc).
WHERE the information is actually stored (tell them that the information is also secure from hackers)
And HOW to remove or modify that information (tell people exactly how they can update or change their details, or remove themselves from your list). Bottom-line, make your opt-in list safe and secure for both you AND your prospects. The more you do, the greater your profits will soar! Be responsible and use commonsense!
Make it Personal!
Finally, try to personalize your email messages. Personalization increases trust and confidence. But more importantly, it also shows that your message was voluntarily asked for.
Personalized messages get the attention of readers and can dramatically increase the readership. In fact, readers will be more receptive and attentive to your marketing message.
Whether your me
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