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Write You - Single or Double Opt--In?
Whether a consumer, a seller, but mostly as an employer, how you source or locate what you buy is as important as the item that you purchase. What to buy, who to buy from, those are the two questions one would think would be most important, but now there are two more questions to have to answer, and that is where to look and how much to pay to call.If not to be found in a mall shop or if you are too busy to go to the location itself and shop, or you then you must either do a lot of catalog shopping, or you shop quite a bit online. It is tough to shop online, though, because many times you do not know 360¦ view of the item, or more specifics, or the item photo does not upload to your machine, you need to know if they have the correct number you need in stock, any number of questions. The end result is you want to be able to go ahead and call the retailer. In this day and age of international consumerism, we often are able to purchase items from several different places around the world. However, not everyone stays up 24 hours a day, 7 days a week in order to get our phone call, and our toll charges to call international have escala
An argument against the single opt--in method states that new subscribers may be:
- Tire kickers only looking for the fr^ee bonus,
- Not really interested in your mark^eting efforts,
- Can not remember signing-up,
- Did not sign-up due to someone else signing them up or
- There was a typographical mistake in the sign-up process.
How many of the single opt--in subscribers fall into this “problem” category? Depending on the reporting source it ranges from 0 to 30 percent. Malice or typo mistakes can be mitigated in the confirmation process if the recipient does not confirm. As a result, you will probably lose these people in short order through the unsubscribe process. However, the most serious consequence is the sp^am complaint. This can cause you significant grief and wasted time defending yourself against the ISP that wants to shut you down.
Double Opt--In Discussion
Depending on your situation, you may need or want to start using the double opt--in method. This does not mean you trash all your current single opt--in subscribers and ask them to double opt--in. You should be able to continue your e-mail ma
If you have decided that it's time that your business becomes incorporated, and that a Limited Liability Company (usually referred to as an LLC) is the best entity, then your question is going to be: who do I use.First, you should know that forming an LLC is not rocket science. Any halfway decent attorney or online incorporation company will be able to handle the paperwork.What it really comes down to is cost and the amount of hand-holding you need through the process.Your three options are (in order of descending cost and ascending effort):1. Have an attorney handle everything.2. Hire an online incorporation company.3. Fill out the paperwork yourself.Hiring an attorney: This option costs the most but requires the least effort on your part. You tell the attorney that you need your business incorporated or need an LLC, and you'll soon have one. Any attorney that is fit to hold a license should be able to do this with no problem. If there is a problem, then you can always sue them for malpractice.Hire an online incorporation company: Hiring an online incorpora
Opt--In Process
The opt--in process means that an individual has requested to be on your mailing list before you a^dd them. At the same time, the individual must be given the ability to opt--out (unsubscribe) from your mailing list at any time.
In the single opt--in method, an individual registers to join your e-mail list by submitting their name and e-mail a^ddress. As a result, the individual is giving you their permission to send them e-mail messages that promote specific products and services or discuss specific topics.
In the double opt--in or confirmation method, an individual registers to join your e-mail list in the same manner as the single opt--in method. In response, the individual receives an e-mail from you to confirm their e-mail a^ddress. Upon receipt of the confirmation e-mail, you a^dd the individual to your mailing list. If the confirmation e-mail reply is not received, do not a^dd the individual to your list. However, you may want to follow-up with the non-confirming individuals and give them another chance to confirm.
Autoresponder
Your autoresponder should have the capability to implement the double opt--in method. If not, you can setup one very easily. Set up two separate campaigns in your autoresponder (let’s call them “A” and “B”). Campaign “A” receives the initial single opt--in request from your visitor. In turn, the message from campaign “A” contains a link the subscriber clicks to send a confirmation e-mail to campaign “B.” The “blank” e-mail sent to campaign “B” is from the subscriber’s “default” e-mail system containing their confirming name and e-mail a^ddress.
Subscriber Relationship
To be successful in e-mail promotions, you must build a personal one-on-one relationship with your prospects or clients. The success in your online mark^eting hinges on maintaining and building this personal relationship. As the list owner, you need to establish the initial relationship by:
- Obtaining permission from your subscribers to send them promotional messages and other types of useful information
- Practicing respect for the privacy of your subscribers.
Implicit Opt--In
An implicit opt--in situation may exist as the result of permission that is not granted but is derived from another relationship. An example would be when an individual has previously purchased from you. In this situation, you may be able to send limited but unsolicited e-mails to that individual under this pre-existing relationship. However, this level of implied permission must never be exceeded without the expressed consent of the individual.
Considerations
As a list owner, you work hard to drive traffic to your web site and get subscribers to join your list. Individuals respond and decide to join your list. They submit their name and e-mail a^ddress. Great! All that hard work of publishing a newsletter, writing ezine articles and promoting is finally paying off. You have genuine subscribers. Or do you?
As it turns out, some of these new subscribers did not sign-up on your mailing list, do not want to receive your mark^eting messages or forgot they signed up. You run the risk of getting sp^am complaints when you send e-mail messages to this group of individuals. This can be a serious problem to your online business. Open your e-mail and look at the flood of unwanted messages. Scan and listen to the media reports. Sp^am is a continuing problem.
MessageLabs, a provider of e-mail security services, monitors e-mail messages on a worldwide basis. Out of 157 million e-mails tracked in July 2003, they reported that 80 million e-mails were sp^am. That’s a 51 percent sp^am rate. In December 2003, MessageLabs reported a 77 percent increase in year-to-year sp^am volume. These numbers are incredible.
It is very important that you get your e-mail messages into the hands of individuals that want to receive your messages. As a result, the normal single opt--in may no longer be sufficient. Consider the double opt--in method as an alternate approach. Look at the pros and cons of each approach to find out what is right for you.
Single Opt--In Discussion
An argument in favor of single opt--in states it is simpler to subscribe to a single opt--in list than the double opt--in list. Even though the single opt--in method has more un-subscribes, the net number of subscribers is generally higher than with the double opt--in method.
An argument against the single opt--in method states that new subscribers may be:
- Tire kickers only looking for the fr^ee bonus,
- Not really interested in your mark^eting efforts,
- Can not remember signing-up,
- Did not sign-up due to someone else signing them up or
- There was a typographical mistake in the sign-up process.
How many of the single opt--in subscribers fall into this “problem” category? Depending on the reporting source it ranges from 0 to 30 percent. Malice or typo mistakes can be mitigated in the confirmation process if the recipient does not confirm. As a result, you will probably lose these people in short order through the unsubscribe process. However, the most serious consequence is the sp^am complaint. This can cause you significant grief and wasted time defending yourself against the ISP that wants to shut you down.
Double Opt--In Discussion
Depending on your situation, you may need or want to start using the double opt--in method. This does not mean you trash all your current single opt--in subscribers and ask them to double opt--in. You should be able to continue your e-mail mar
The birth of the Internet and the mass availability of personal Computers in the late 80’s changed peoples life forever, Everyone now has had the potential to be their own boss whether you are mother at home looking after your children or a manual laborer there are opportunities in abundance . Just a search on Google for business opportunities will bring up more offers than your parents would have had in their whole life. So it must be easy to make a living from the internet right? No it’s not, you need a firm business plan and you need to work hard at it. Setting up and running an online business does have several advantages over setting up a “normal” business. You can usually run it in conjunction with your current job, your potential market is bigger your initial overheads are usually smaller and you can operate it from the comfort of your own home. Once you decided that you want to enter into the world of E-commerce you then need to take a lesson from main stream business and create a business plan.The very first thing you need to decide is what type of business is right for you and then research the market. Possibl
Autoresponder
Your autoresponder should have the capability to implement the double opt--in method. If not, you can setup one very easily. Set up two separate campaigns in your autoresponder (let’s call them “A” and “B”). Campaign “A” receives the initial single opt--in request from your visitor. In turn, the message from campaign “A” contains a link the subscriber clicks to send a confirmation e-mail to campaign “B.” The “blank” e-mail sent to campaign “B” is from the subscriber’s “default” e-mail system containing their confirming name and e-mail a^ddress.
Subscriber Relationship
To be successful in e-mail promotions, you must build a personal one-on-one relationship with your prospects or clients. The success in your online mark^eting hinges on maintaining and building this personal relationship. As the list owner, you need to establish the initial relationship by:
- Obtaining permission from your subscribers to send them promotional messages and other types of useful information
- Practicing respect for the privacy of your subscribers.
Implicit Opt--In
An implicit opt--in situation may exist as the result of permission that is not granted but is derived from another relationship. An example would be when an individual has previously purchased from you. In this situation, you may be able to send limited but unsolicited e-mails to that individual under this pre-existing relationship. However, this level of implied permission must never be exceeded without the expressed consent of the individual.
Considerations
As a list owner, you work hard to drive traffic to your web site and get subscribers to join your list. Individuals respond and decide to join your list. They submit their name and e-mail a^ddress. Great! All that hard work of publishing a newsletter, writing ezine articles and promoting is finally paying off. You have genuine subscribers. Or do you?
As it turns out, some of these new subscribers did not sign-up on your mailing list, do not want to receive your mark^eting messages or forgot they signed up. You run the risk of getting sp^am complaints when you send e-mail messages to this group of individuals. This can be a serious problem to your online business. Open your e-mail and look at the flood of unwanted messages. Scan and listen to the media reports. Sp^am is a continuing problem.
MessageLabs, a provider of e-mail security services, monitors e-mail messages on a worldwide basis. Out of 157 million e-mails tracked in July 2003, they reported that 80 million e-mails were sp^am. That’s a 51 percent sp^am rate. In December 2003, MessageLabs reported a 77 percent increase in year-to-year sp^am volume. These numbers are incredible.
It is very important that you get your e-mail messages into the hands of individuals that want to receive your messages. As a result, the normal single opt--in may no longer be sufficient. Consider the double opt--in method as an alternate approach. Look at the pros and cons of each approach to find out what is right for you.
Single Opt--In Discussion
An argument in favor of single opt--in states it is simpler to subscribe to a single opt--in list than the double opt--in list. Even though the single opt--in method has more un-subscribes, the net number of subscribers is generally higher than with the double opt--in method.
An argument against the single opt--in method states that new subscribers may be:
- Tire kickers only looking for the fr^ee bonus,
- Not really interested in your mark^eting efforts,
- Can not remember signing-up,
- Did not sign-up due to someone else signing them up or
- There was a typographical mistake in the sign-up process.
How many of the single opt--in subscribers fall into this “problem” category? Depending on the reporting source it ranges from 0 to 30 percent. Malice or typo mistakes can be mitigated in the confirmation process if the recipient does not confirm. As a result, you will probably lose these people in short order through the unsubscribe process. However, the most serious consequence is the sp^am complaint. This can cause you significant grief and wasted time defending yourself against the ISP that wants to shut you down.
Double Opt--In Discussion
Depending on your situation, you may need or want to start using the double opt--in method. This does not mean you trash all your current single opt--in subscribers and ask them to double opt--in. You should be able to continue your e-mail ma
Today's web users have zero tolerance for web sites that fail to work properly. Learn how you can maximize your online sales and increase your web site Roi by following these simple tips:1. Address your targeted audience on your business site. Example: "Welcome Internet Marketers". If you have more than one, address them all.2. Make sure your content and graphics are relevant to your web site's theme. You wouldn't want to use a bird graphic on a business web site.3. Alert visitors by email when you add new content to your web site. This will remind people to revisit your web site.4. Offer a way for visitors to contact you on each web page. List your email address, fax number and phone number.5. Give people the option of viewing your web site offline. Offer it by autoresponder or printer friendly version.6. Make sure a least 50% of your content is original. The other option is to offer something else original other than content, like software or an online utility.7. Offer your visitors incentives for revisiting your web site. You could give them new content, ebooks,software, ezine, etc.8.
Implicit Opt--In
An implicit opt--in situation may exist as the result of permission that is not granted but is derived from another relationship. An example would be when an individual has previously purchased from you. In this situation, you may be able to send limited but unsolicited e-mails to that individual under this pre-existing relationship. However, this level of implied permission must never be exceeded without the expressed consent of the individual.
Considerations
As a list owner, you work hard to drive traffic to your web site and get subscribers to join your list. Individuals respond and decide to join your list. They submit their name and e-mail a^ddress. Great! All that hard work of publishing a newsletter, writing ezine articles and promoting is finally paying off. You have genuine subscribers. Or do you?
As it turns out, some of these new subscribers did not sign-up on your mailing list, do not want to receive your mark^eting messages or forgot they signed up. You run the risk of getting sp^am complaints when you send e-mail messages to this group of individuals. This can be a serious problem to your online business. Open your e-mail and look at the flood of unwanted messages. Scan and listen to the media reports. Sp^am is a continuing problem.
MessageLabs, a provider of e-mail security services, monitors e-mail messages on a worldwide basis. Out of 157 million e-mails tracked in July 2003, they reported that 80 million e-mails were sp^am. That’s a 51 percent sp^am rate. In December 2003, MessageLabs reported a 77 percent increase in year-to-year sp^am volume. These numbers are incredible.
It is very important that you get your e-mail messages into the hands of individuals that want to receive your messages. As a result, the normal single opt--in may no longer be sufficient. Consider the double opt--in method as an alternate approach. Look at the pros and cons of each approach to find out what is right for you.
Single Opt--In Discussion
An argument in favor of single opt--in states it is simpler to subscribe to a single opt--in list than the double opt--in list. Even though the single opt--in method has more un-subscribes, the net number of subscribers is generally higher than with the double opt--in method.
An argument against the single opt--in method states that new subscribers may be:
- Tire kickers only looking for the fr^ee bonus,
- Not really interested in your mark^eting efforts,
- Can not remember signing-up,
- Did not sign-up due to someone else signing them up or
- There was a typographical mistake in the sign-up process.
How many of the single opt--in subscribers fall into this “problem” category? Depending on the reporting source it ranges from 0 to 30 percent. Malice or typo mistakes can be mitigated in the confirmation process if the recipient does not confirm. As a result, you will probably lose these people in short order through the unsubscribe process. However, the most serious consequence is the sp^am complaint. This can cause you significant grief and wasted time defending yourself against the ISP that wants to shut you down.
Double Opt--In Discussion
Depending on your situation, you may need or want to start using the double opt--in method. This does not mean you trash all your current single opt--in subscribers and ask them to double opt--in. You should be able to continue your e-mail ma
"In the fourth quarter of 2006 Mancini Group found a double digit increase in Employment and Education Verifications" stated Simpson, President of the Mancini Group. As more small and mid-size companies use background checks the increase in our business has been in this area due to more falsification on resumes. We are digging more and finding more information on prospective employees including previous salaries, dates of employment, job titles and job descriptions. In the education areas we are finding more falsified information on graduation dates, majors, minors and specialty education.More small and mid-size companies are asking for a more detailed background checks at the end of 2006. The growth will continue in 2007. As the background information era expands in 2007, we expect an increase in Workers Compensation, 10 panel drug screening, and social security traces. Most of our clients we recommend starting with a social security trace, federal background check, employment, education and workers compensation searches. At one time only large corporations sought that type of information and now it has come full circle. Human Resourc
MessageLabs, a provider of e-mail security services, monitors e-mail messages on a worldwide basis. Out of 157 million e-mails tracked in July 2003, they reported that 80 million e-mails were sp^am. That’s a 51 percent sp^am rate. In December 2003, MessageLabs reported a 77 percent increase in year-to-year sp^am volume. These numbers are incredible.
It is very important that you get your e-mail messages into the hands of individuals that want to receive your messages. As a result, the normal single opt--in may no longer be sufficient. Consider the double opt--in method as an alternate approach. Look at the pros and cons of each approach to find out what is right for you.
Single Opt--In Discussion
An argument in favor of single opt--in states it is simpler to subscribe to a single opt--in list than the double opt--in list. Even though the single opt--in method has more un-subscribes, the net number of subscribers is generally higher than with the double opt--in method.
An argument against the single opt--in method states that new subscribers may be:
- Tire kickers only looking for the fr^ee bonus,
- Not really interested in your mark^eting efforts,
- Can not remember signing-up,
- Did not sign-up due to someone else signing them up or
- There was a typographical mistake in the sign-up process.
How many of the single opt--in subscribers fall into this “problem” category? Depending on the reporting source it ranges from 0 to 30 percent. Malice or typo mistakes can be mitigated in the confirmation process if the recipient does not confirm. As a result, you will probably lose these people in short order through the unsubscribe process. However, the most serious consequence is the sp^am complaint. This can cause you significant grief and wasted time defending yourself against the ISP that wants to shut you down.
Double Opt--In Discussion
Depending on your situation, you may need or want to start using the double opt--in method. This does not mean you trash all your current single opt--in subscribers and ask them to double opt--in. You should be able to continue your e-mail ma
These days a top MBA is almost a prerequisite in order to reach senior or even mid-management levels at many of the major consulting firms. The leading strategy consultancies in particular have redoubled their recruiting efforts: McKinsey hired over five hundred MBAs in 2005 and this figure was set to rise in 2006; Booz Allen Hamilton, BCG, Bain and IBM Consulting all hired over one hundred MBAs in 2005 and were expecting increases again in 2006. By comparison, the larger banks have been hiring as few as two hundred MBAs a year and the numbers relating to the technology and industry sectors are significantly lower again.According to the 2005 TopMBA.com Recruitment and Salary Survey, demand for MBAs in the consultancy sector rose by a colossal 35% in just twelve months (June 2004-5), and it’s a trend that looks set to continue. The dip in economy and the consulting market at the start of the decade meant that many consultants used the time to study for an MBA; now that the market is on the rise again, consultancies are looking to these MBA graduates with prior consulting experience to meet their needs.More MBAs hired f
An argument against the single opt--in method states that new subscribers may be:
- Tire kickers only looking for the fr^ee bonus,
- Not really interested in your mark^eting efforts,
- Can not remember signing-up,
- Did not sign-up due to someone else signing them up or
- There was a typographical mistake in the sign-up process.
How many of the single opt--in subscribers fall into this “problem” category? Depending on the reporting source it ranges from 0 to 30 percent. Malice or typo mistakes can be mitigated in the confirmation process if the recipient does not confirm. As a result, you will probably lose these people in short order through the unsubscribe process. However, the most serious consequence is the sp^am complaint. This can cause you significant grief and wasted time defending yourself against the ISP that wants to shut you down.
Double Opt--In Discussion
Depending on your situation, you may need or want to start using the double opt--in method. This does not mean you trash all your current single opt--in subscribers and ask them to double opt--in. You should be able to continue your e-mail mark^eting to these individuals if you have a healthy business relationship with them. Consider the double opt--in method if you are in the early stages of building your list or want to increase to your existing list.
The double opt--in method may be your best solution to the problem of single opt--in subscribers that don’t want to be on your mailing list. The confirmation process is your protection against individuals claiming you are sending them unsolicited e-mail. The double opt--in method establishes that:
- The e-mail a^ddress is good.
- The responder is the owner of the e-mail a^ddress.
- The responder wants to join your mailing list.
Some significant reasons to use double opt--in include:
- To attract interested and responsive subscribers in your targeted niche.
- Improve the chances your subscribers will see your message.
- A^dvertisers will place a higher value on your receptive subscriber list.
- Ability to more effectively market your products and services to your list.
- Documented proof that subscribers requested to be on your mailing list.
- Reduce the probability your ISP will shut you down due to a sp^am complaint.
An argument against double opt--in is that the number of individuals completing the confirmation stage is lower than those signing-up in the initial subscription stage. This is usually due to:
- Faulty typing by the subscriber.
- Malice by the subscriber.
- Problem with input processing at the point of sign-up.
- Wrong or incomplete information at sign-up becomes a surprise during confirmation.
- The request for confirmation looks like a legal document.
As a result, it should be expected that the recipient will not complete the confirmation phase. The list operator should make the confirmation request as short and simple as possible.
Conclusion
In conclusion, there is no easy answer to the single versus double opt--in issue. You need to weigh the pros and cons of each method, perform tests on each method and then select the method that is right for your business.
It’s possible that you could wind up with a hybrid solution. In other words, use the single opt--in method for your directly controlled programs like mini-courses and your newsletter and use the double opt--in approach for your co-registration programs.
There is no silver bullet in determining the best method to handle sign-ups. You need to experiment. Whatever you do, don’t shoot yourself in the foot. You want to build your business and not destroy it.
I wish you the best of success in your online business activities.
Copyright © 2004 F. Terrence Markle – All Rights Reserved
Get the FR^EE e-mail course on list building
“How To Build Your Own Opt--In Mailing List” at:
http://www.QuikSystems.com/OIC/OpInCourse.htm
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