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Write You - Can Ad Agency Creatives Refuse To Work On Certain Products?
The real secret of Victoria's Secret is that being a model is a splendid approach to propel a career - and to get superstar dates. Many models have used the Victoria's Secret name as a springboard to launching lucrative careers. Perhaps just as good, being a model offering this pedigree leads to
You don't want to work on it. Now the question is what do you do
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Why even ask if ad agency creative can refuse certain projects? Why bring the party down? Because it's very important that you know...before you do.
The first few weeks are exciting as you're toiling away on 'real' projects as opposed to the months you spent working on your portfolio. And you're thrilled to be working side by side with people who have names that you actually KNOW! It's a rush, no doubt.
But suddenly a new creative brief comes up, or a new business pitch surfaces...and it's for CIGARETTES. Ewwew. Cigarettes. You know they harm people. You know what they do to unborn fetuses and to people breathing it in second hand.
You don't want to work on it. Now the question is what do you do a
A shocking 80% of Americans all have something in common. Can you guess what that is? They hate their jobs! Imagine this scenario. It’s 6:00 A.M. The alarm clock starts its Incessant buzzing. How many people do you know jump out of bed excited that they are going to work th
The first few weeks are exciting as you're toiling away on 'real' projects as opposed to the months you spent working on your portfolio. And you're thrilled to be working side by side with people who have names that you actually KNOW! It's a rush, no doubt.
But suddenly a new creative brief comes up, or a new business pitch surfaces...and it's for CIGARETTES. Ewwew. Cigarettes. You know they harm people. You know what they do to unborn fetuses and to people breathing it in second hand.
You don't want to work on it. Now the question is what do you do
So, you have chosen to be an entrepreneur and you have done your homework to choose the line of business in which you have your core competency. Now comes the investment part in the line up of activities. The key question is how much capital is required, how you will you raise it, and how difficu
But suddenly a new creative brief comes up, or a new business pitch surfaces...and it's for CIGARETTES. Ewwew. Cigarettes. You know they harm people. You know what they do to unborn fetuses and to people breathing it in second hand.
You don't want to work on it. Now the question is what do you do
This is the perfect topic for the first month of a brand new year!Staying late started innocently enough: “If I just stay a little later today, I can catch up’ on this work I haven’t been able to get to.” Eight hours went to nine. It became a habit. Then: “If I just take this reading ho
But suddenly a new creative brief comes up, or a new business pitch surfaces...and it's for CIGARETTES. Ewwew. Cigarettes. You know they harm people. You know what they do to unborn fetuses and to people breathing it in second hand.
You don't want to work on it. Now the question is what do you do
On a recent Sunday, the Philadelphia Inquirer shocked our local community by stating the obvious: "Even after the carnage at an Amish school in Lancaster County last week, a spot check by Inquirer reporters found a surprising number of security lapses at schools across the region. In spite of rul
You don't want to work on it. Now the question is what do you do about it?
Here's what usually happens...you can go to your Creative Director and take a firm stand and flat out refuse to work on those dreaded cigarettes...and he or she will probably give you the pass. I say probably...because not all agencies are alike.
But here's what REALLY happens.
The second you refuse to work on a product (not a brand, a product) a bell goes off. You've just put yourself on the radar screen, in a decidedly negative way. You'll called immediate attention to yourself as 'that creative.'
Now you will be scrutinized much harsher than the others who simply followed directions and worked on the ciga
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