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Write You - Discover the 7 Keys to Effective Sales Letter Writing
Interaction today comes in two ways: human-to- human and human-to-information. As a natural extension of the Information Age, the Interaction Age has come with messaging capabilities and real-time conferencing supplementing office productivity. Yet with all of this technology at our fingertips, it is easy to lose sight of what makes essential and productive communication between team leaders and employees. Of particular concern is the kind of communication that focuses on the upward communication that leads to
Key 3) Introduction: Introduce yourself, why you are qualified to talk about this product, what you have d
Pitfalls of E-business solutions installation processA large distribution company has decided to use a new online supply chain management solution. The people – those who were supposed to use the system – were quite skeptic about the ability of the system, as they did not have enough knowledge and had very little or no training in using a similar system. As a result, it took over a year for the company to bring the solution to its full operation. Productivity suffered severely. The final implementation
Key 1) Know Your Purpose and Your Audience: This is an extremely important and oft overlooked Key to sales letter writing. It is so easy to think, this is a good product, I’ll just tell them all about it and they will buy. But it does not work that way, does it? You must know your purpose--assuming it is to sell a product, you must do what will work to sell products, not what you necessarily want to do. You must write a compelling sales letter that literally drives people to purchase from you. You must also write to your audience. They do not really care what a wonderful product you have created, they really want to know, what will this product do for me? How will it solve my problems and make my life easier? So write to their problems, their challenges--not your excitement about your new product.
Key 2) Headline: This is one of the most important parts of a sales letter, and yet many web writers simply try to throw one together in a hurry. Think this one through. If they are not compelled to read the rest of the letter after reading the headline, how much will you sell? Nothing? Nada. Zilch. The headline must tell it all. Tell them what, how fast, how much, how many, whatever might be critical. For example: How to ____ 30 times in 30 days, guaranteed. Or: ____Steps to the __________ You Deserve. Or: How I ___________ Just Like __________ in ________ Days, and How You Can Too. Try filling in the blanks with your product details. Write yourself one hundred different combinations of those phrases. Tweak them. Select the 20 best. Let your spouse read them. Have her cut it to 10. Then let your kids decide on the best one. Just don’t settle for the first thing that comes to your mind. Work hard at it and learn to create the best headlines.
Key 3) Introduction: Introduce yourself, why you are qualified to talk about this product, what you have d
When I look back at the fundraising I did throughout my amateur athletic career, I recall the effort I put into designing a great portfolio with a cover letter that I sent out to large corporations. That portfolio would be mailed out to some executive with the hope I would catch an organization looking to make a contribution to my fundraising goals.Let's examine that fundraising method by taking a close look at how YOU allocate your personal donations to various causes. If you receive a piece of mail
Key 2) Headline: This is one of the most important parts of a sales letter, and yet many web writers simply try to throw one together in a hurry. Think this one through. If they are not compelled to read the rest of the letter after reading the headline, how much will you sell? Nothing? Nada. Zilch. The headline must tell it all. Tell them what, how fast, how much, how many, whatever might be critical. For example: How to ____ 30 times in 30 days, guaranteed. Or: ____Steps to the __________ You Deserve. Or: How I ___________ Just Like __________ in ________ Days, and How You Can Too. Try filling in the blanks with your product details. Write yourself one hundred different combinations of those phrases. Tweak them. Select the 20 best. Let your spouse read them. Have her cut it to 10. Then let your kids decide on the best one. Just don’t settle for the first thing that comes to your mind. Work hard at it and learn to create the best headlines.
Key 3) Introduction: Introduce yourself, why you are qualified to talk about this product, what you have d
Anheuser-Busch presented three more commercials in the Superbowl, two for Budweiser, the two hundred year old lager beer, and one for the new Budweiser Select brand, which was launched just two years ago, in 2005.In these three commercials, Anheuser-Busch again demonstrates the pattern of apparently unaccountable advertising, which cannot reasonably be expected to increase market share.Let us first look at Budweiser, the original lager brand of beer. Amazingly, this brand seems to have a weak Ma
Key 2) Headline: This is one of the most important parts of a sales letter, and yet many web writers simply try to throw one together in a hurry. Think this one through. If they are not compelled to read the rest of the letter after reading the headline, how much will you sell? Nothing? Nada. Zilch. The headline must tell it all. Tell them what, how fast, how much, how many, whatever might be critical. For example: How to ____ 30 times in 30 days, guaranteed. Or: ____Steps to the __________ You Deserve. Or: How I ___________ Just Like __________ in ________ Days, and How You Can Too. Try filling in the blanks with your product details. Write yourself one hundred different combinations of those phrases. Tweak them. Select the 20 best. Let your spouse read them. Have her cut it to 10. Then let your kids decide on the best one. Just don’t settle for the first thing that comes to your mind. Work hard at it and learn to create the best headlines.
Key 3) Introduction: Introduce yourself, why you are qualified to talk about this product, what you have d
What do you see when you search for your company or brand name? Is there anything on the first page of the search engine results that you wouldn’t be proud to display on your home page? Consumer review sites, blogs and forums have made it easy for anyone to say whatever they want about your company, whether they be disgruntled customers or competitors who like to play dirty.If you’re in a situation where negative publicity is front and center in search results, there are ways you can reclaim search engi
Key 3) Introduction: Introduce yourself, why you are qualified to talk about this product, what you have d
As affiliate marketers finding affiliate programs can be difficult. By following a few rules, you can find a good affiliate program that pays well, and fits your business. Before you decide on your affiliate program, I have a few things you need to look at before you commit to any one program.The first thing you want to make sure of is that the affiliate program is reliable in paying you every time and on time. You can do research for yourself by searching the search engines for any information on the a
Key 3) Introduction: Introduce yourself, why you are qualified to talk about this product, what you have done for others in this area. Talk about a problem--tell a story about a problem, talk about the pitfalls of something that your product can relieve.
Key 4) Testimonials: Include several testimonials from people who have tried your product and liked it. This is critical. There should be at least three testimonials, and there can be as many as you want. The more the better!
Key 5) Benefits: Talk about what this product can do for your customer. Not what it does, how it looks---your sales letter should not be about the product, it should be about your customer. Your customer’s needs and how their life will improve with your product.
Key 6) Guarantee: Offer an unconditional, better than the best, guarantee. Your customer is an online customer, has never met you, probably never will---and does not trust you or your product. But with an unbelievable guarantee, they will feel more comfortable--and buy your product.
Key 7) Make it easy to buy, and ask for the sale: Tell them exactly how to order it, how fast they will receive it, and how easy it is to order it. Include several links and several different methods of payment. Try to streamline your order process so that they have to click the least possible number of links to make the final purchase.
There you have it. Now go write sales letters. Don’t just write one and try to make it the best. Write a new one every day for a month. From scratch, following these keys. At the end of the month, look at all the sales letters and take the very best from each one and you will have a great sales letter. You really have it in you to write sales letters, you really can learn---just do it and it will get easier with time and repetition.
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