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Write You - Increase Your Website Conversion Rate
Rick, I have a salesman that does a pretty good job but he is always whining about something. He takes up a tremendous amount of my time, inside sales and anybody else that will listen. I don’t want to fire the guy because he does put up decent numbers. What do you suggest?Joe, VP of Sales, Building Products IndustryDear Joe;Wow! If I used this term with my wife she’d probab
A few days ago I got an email from somebody who’s developing and creating an audio information product.He emailed me wanting some advice on testing.He had learned about the importance of split testing different elements of an ad against each other and wanted to know what I thought about testing the color of the page.I emailed him back and I said the color of the page may mak
The worst disservice you do to your online business is to not track your website conversion rate and update your site regularly. But increasing your website conversion rate works differently for different types of sites and products. Here are tips to help you increase your website conversion rate.
1. Your perceptions are different from those of your customer's about your site's appearance and their experiences. First-timers will trust your business and your website conversion rate will increase if they see a real company on your website, toll free numbers, a physical address, photos,, logos of VeriSign, Thawte, PayPal or ScanAlert etc. You should also consider using a secure site if you sell products for protection of your customers' private information. Allow customers to pr
OK, very few of us like the interviewing process. Unfortunately, you've got to face the music once in a while. Keep these few nuggets in mind when you're going on your next interview or if you want to advise a colleague:Be very very honest – if an interviewer senses at all you are being evasive in answering questions or are trying to fudge your way through questions, you’re doomed.<
1. Your perceptions are different from those of your customer's about your site's appearance and their experiences. First-timers will trust your business and your website conversion rate will increase if they see a real company on your website, toll free numbers, a physical address, photos,, logos of VeriSign, Thawte, PayPal or ScanAlert etc. You should also consider using a secure site if you sell products for protection of your customers' private information. Allow customers to pr
We are living today in the most turbulent time in business history. It is a time of rapid change and uncertainty. Because of this most business owners believe that growth is too risky and bad. They believe many businesses have failed because they grew. They believe that to succeed you need to just stand still and just keep doing business they way it has always done and eventually the market will
1. Your perceptions are different from those of your customer's about your site's appearance and their experiences. First-timers will trust your business and your website conversion rate will increase if they see a real company on your website, toll free numbers, a physical address, photos,, logos of VeriSign, Thawte, PayPal or ScanAlert etc. You should also consider using a secure site if you sell products for protection of your customers' private information. Allow customers to pr
One major asset that every internet or affiliate marketer needs is a big email list. There is a saying in the marketing world that states that “the money is in the list”. This is very true because the bigger the list, the greater the potential income. But a common concern amongst many people marketing online is:“How can I grow a huge guru-type email list and how long will it take?”
An online merchant service is one that enables you to make payments on the internet. Typically, online merchant services work through Internet merchant accounts that are provided through an acquiring bank. This acquirer effectively allows you to accept or make payments through credit cards online. As it is the case with almost any business decision, there are a number of both advantages as well
2. Not all customers are Internet savvy nor are they aware of your products. In order to increase your website conversion rate, you need to keep things simple. Add FAQs and "buy now" buttons. Try placing the "buy now" buttons inside colored tables. Replace paragraphs with bulleted points for features/benefits of purchasing your products/services. Removing multiple steps from the shopping cart and checkout process will assist in ease of buying and will definitely help increase your website conversion rate dramatically.
3. Your best defense against shopping cart abandonment is to convince them to buy before they get
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